About This Report
The "2025 Annual Social Responsibility Report" (hereinafter referred to as "Social Responsibility Report" or "Report") is the 16th report by Metersbonwe Fashion & Apparel Co., Ltd. on its fulfillment of social responsibilities. The report is based on the Shenzhen Stock Exchange's "Guidelines for Social Responsibility of Listed Companies" and the China National Textile and Apparel Council's "Social Responsibility Indicator System for Textile and Apparel Enterprises (CSR-GATES: 2008)." It details the company's specific practices in fulfilling social responsibilities from January 1, 2025, to December 31, 2025, as well as future plans in this area. The 2025 data cited in this report is final statistical data. In case of discrepancies with the annual financial report, the data presented in the annual financial report shall prevail.
Company Overview
Shanghai Metersbonwe Fashion & Apparel Co., Ltd. (abbreviated as Metersbonwe 002269.SZ) is a leading domestic ethnic apparel enterprise headquartered in Shanghai, founded by Mr. Zhou Chengjian in 1995. For 30 years, Metersbonwe has adhered to the dream of being "the tailor of the world," developing upward with a spirit of "not following the usual path." It has become a multi-brand, full-category apparel group, owning young trendy brands Metersbonwe, new luxury fashion MECITY, new luxury children's wear MECITY KIDS, and trendy children's brand moomoo. The company has consistently focused on building ethnic apparel brands, safeguarding every consumer with care, continuously upgrading products and brands, and leveraging diverse internet public platforms to explore the behavioral characteristics of different consumer groups, steadfastly providing high-quality, high-standard products and services.
Company Vision: To become a global tailor, providing new fashion life experiences for consumers worldwide.
Core Values: To create a happier life for employees and to create sustainable value for society.