Shanghai Metersbonwe Fashion and Accessories Co., Ltd.

Company Profile

1. Brand advantage Focusing on brand positioning, brand value and individuality of the five brands, Metersbonwe, ME&CITY, Moomoo, ME&CITY KIDS and CH'IN, the company is committed to constantly upgrading the brand images. Metersbonwe brand not only comes out on top of market research results, but also obtained approval from various national and international authoritative institutes. 2. Advantages of retail Network The company's retail marketing network covers the whole country, through establishing sales subsidiaries in key T1 cities and operating direct shop, we are able to effectively enhance the brands' influence and reputation, and to further promote the management innovation and brand upgrades, providing a powerful example to the surrounding area of T1 cities and to T2, 3 cities. The image upgrade of company's brands and products has attracted more high-quality franchisees, so that the company is able to perform rapid market expansion and infiltration thanks to franchisees' manpower, materials and financial resources. 3. Advantages of product design and development For many years, the company always adhere to the philosophy of mixing international and local talents and the principle of in house designer training to construct design team. Since the beginning, the design team has maintained good stability and well balanced age structure, so that the design team is able to maintain youthful vitality at the same time to inherit the experience of experienced international designers. 4. Supply Chain Management capability Advantage Through years of efforts, the company is committed to exploring and establishing supply chain and corresponding supply chain management methods to fully adapt to the domestic casual apparel industry, as well as the company's business status and future development direction, to build a strong supply chain management capabilities. 5, Information Management system advantages The company's information strategy is highly integrated with the company development, the application of information technology and the development and implementation of information strategy is deeply connected with the company's business. 6, Logistics system advantages The company currently has 8 major regional distribution centers: Shanghai, Wenzhou, Shenyang, Dongguan, Xi ' An, Chengdu, Tianjin and Wuhan, mainly responsible for goods storage and distribution for the managing areas, forming a efficient three-leveled distribution system.