Foreword
[Image: Three Squirrels building]
Company Profile / ABOUT US
Three Squirrels Inc., founded in 2012, is a leading domestic casual snack enterprise and a listed company (Stock Code: 300783). It has successfully incubated the high-end children's healthy snack brand "Little Deer Blue".
The company adheres to the development path of "all categories, all channels, and all-scenario synergy," continuously deepening the integration of "manufacturing, branding, and retail." It has established a global raw material direct sourcing system, built four major centralized supply chain bases across the country, and created an omni-channel sales network that deeply integrates online and offline operations, focusing on providing consumers with high-quality and high-value products.
In 2025, closely following the trend of community instant retail, the company has clarified its transformation into an all-category own-brand retailer, accelerating the rollout of Three Squirrels Life Stores. Life Stores are centered around "good products at good prices, essential for every meal," positioned as "affordable community supermarkets." They focus on a new product category combination of "freshly made + fresh ingredients + standardized products." By building three core capabilities of "direct supply from origin + regional cold chain + own brand," they aim to create a new type of community "supermarket" that meets the all-day dining needs of families.
The company uses digital technology to empower the entire chain of management, production, and operations, enhancing supply chain efficiency, reducing operating costs, and stabilizing product quality. This strengthens price competitiveness, providing strong support for adhering to the "high-end cost-effectiveness" strategy and continuously creating user value.
While achieving its own development, the company insists on innovation leadership, contributes to the high-quality development of the industry, actively participates in rural revitalization and common prosperity, explores new models for the synergistic development of business and public welfare, and achieves a dual enhancement of corporate economic benefits and social benefits.
Mission / MISSION
Making good products accessible to the masses
Vision / VISIONS
Everyone can afford it, and it's available everywhere. Let every partner be full of kindness. Unleash potential and achieve happiness and fulfillment.
Values / VALUES
Owner — Never offend customers at any time. Truthful — Never misrepresent work at any time. Collaborative — Never undermine the team at any time.
Memorabilia
2012
February 16 Three Squirrels was founded in Wuhu, Anhui. June 19 Three Squirrels officially launched its trial operation on Tmall, Taobao.
2013
November 11 Daily sales reached 35.62 million yuan, creating a miracle in China's e-commerce food industry.
2014
May 30 Chuangjian Testing was established, now the largest and most comprehensive laboratory for the casual snack industry in China. December 12 Annual online sales exceeded 1 billion yuan.
2015
December 28 The market entity was changed from "Anhui Three Squirrels E-commerce Co., Ltd." to "Three Squirrels Inc."
2016
September 30 Three Squirrels' first offline direct sales store opened.
2017
November 11 Three Squirrels was honored by Xinhua News Agency as a "business card of reform" in the new era.
2018
May 10 Three Squirrels was praised by the People's Daily as "the next leading domestic brand." September 1 Three Squirrels' first offline franchised store opened.
2019
July 12 Three Squirrels was listed on the Shenzhen Stock Exchange, earning the title of "the first stock in national snacks." December 3 Three Squirrels' annual transaction volume exceeded 10 billion yuan, becoming the first and fastest casual snack company in China to reach the 10 billion yuan mark.
2020
June 19 The high-end children's healthy snack brand "Little Deer Blue" under Three Squirrels was launched. August 29 The Three Squirrels Alliance Factory Project in Wuwei officially started construction. November 6 The Three Squirrels' public welfare agricultural assistance brand "Help a Hand" was officially launched.