Stock Code: 300058 Stock Abbreviation: BlueFocus Announcement No.: 2026-019
Beijing BlueFocus Information Technology Group Co., Ltd. Announcement on the Progress of the "Quality and Return Double Enhancement" Action Plan
The Company and all members of the Board of Directors guarantee that the information disclosed is true, accurate, and complete, and that there are no false records, misleading statements, or major omissions.
Beijing BlueFocus Information Technology Group Co., Ltd. (hereinafter referred to as "BlueFocus" or "the Company") is earnestly implementing the guiding principles of the Central Political Bureau meeting's call to "activate the capital market and boost investor confidence" and the State Council Executive Meeting's call to "vigorously enhance the quality and investment value of listed companies, and adopt more forceful and effective measures to stabilize the market and confidence." To protect the interests of all shareholders, enhance investor confidence, and promote the long-term healthy and sustainable development of the Company, the Company has formulated the "Quality and Return Double Enhancement" action plan. For specific details, please refer to the "Announcement on the 'Quality and Return Double Enhancement' Action Plan" (Announcement No.: 2024-044) published by the Company on the CNINFO website (http://www.cninfo.com.cn). The progress of the action plan is hereby announced as follows:
I. Focusing on the Main Business, Seeking Progress Amid Stability, and Promoting High-Quality Development of the Company
BlueFocus is a marketing technology company that fully empowers enterprises with intelligent operations in the era of big data and social networks. It is also recognized as a "National Cultural and Technology Integration Demonstration Base" by five ministries and commissions including the Ministry of Science and Technology, the Central Propaganda Department, the Cyberspace Administration of China, the Ministry of Culture and Tourism, and the National Radio and Television Administration. It is also an innovation space in Beijing recognized by the Beijing Municipal Science and Technology Commission. BlueFocus and its subsidiaries' business segments include: comprehensive promotion services (digital marketing, public relations, event management, etc.), comprehensive advertising agency services (digital advertising placement, overseas advertising placement for Chinese enterprises, etc.), and metaverse-related businesses (virtual humans, virtual objects, virtual spaces, and xR studios). Its service content covers the entire marketing communication industry chain, as well as intelligent operation services based on marketing technology, with service regions basically covering major global markets.
In recent years, the Company's overseas business has grown rapidly, mainly assisting advertisers in placing advertisements in global media in various forms. The countries covered by these placements include several new market growth engines. Early strategic entry into the market can maximize the help for advertisers to establish long-term brand advantages and create sufficient possibilities for brand growth. At the same time, through different media dissemination channels, the presence and visibility of Chinese brands in new markets have steadily increased.
II. Innovation Empowerment, Advancing the "All in AI" Strategy Without Reservation