Background and Purpose of the Issuance
1. Background of the Issuance
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Macro Policies Support High-Quality Development of the Sports Industry
With the improvement of the national economy and increasing health demands, the sports industry is recognized as a new growth point. Policies have been established to support the development of the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030. -
National Strategy for Public Health
The government emphasizes public health, with specific policies targeting children's and elderly health. Initiatives aim to promote sports among children and enhance elderly care, creating a favorable environment for the sports industry. -
Expansion of the Sports Industry Market
The global sports market is projected to reach $539.177 billion by 2026, with a compound annual growth rate of 3.6% from 2026 to 2035. The domestic market is also expanding, driven by diverse consumer demands for health and fitness.