002351SZSE

Announcement on the Progress of the "Quality and Return Double Improvement" Action Plan

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Edifier announces progress on its "Quality and Return Double Improvement" plan, focusing on core competencies, technological innovation, and social responsibility. The company highlights increased R&D investment, patent acquisitions, and market expansion. Financials show a slight revenue and net profit decrease in 2025 due to economic pressures, but the company remains committed to high dividend payouts and sustainable development.

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Shenzhen Edifier Technology Co., Ltd. Announcement on the Progress of the "Quality and Return Double Improvement" Action Plan Securities Code: 002351 Securities Abbreviation: Edifier Announcement No.: 2026-013 Shenzhen Edifier Technology Co., Ltd. Announcement on the Progress of the "Quality and Return Double Improvement" Action Plan The Company and all members of the Board of Directors guarantee the truthfulness, accuracy, and completeness of the information disclosed, and there are no false records, misleading statements, or major omissions. Shenzhen Edifier Technology Co., Ltd. (hereinafter referred to as the "Company" or "Edifier"), in order to implement the spirit of the Central Political Bureau meeting's call to "activate the capital market and boost investor confidence" and the State Council's executive meeting's requirement to "vigorously improve the quality and investment value of listed companies, and take more forceful and effective measures to stabilize the market and confidence," has formulated the "Quality and Return Double Improvement" action plan with the goal of protecting the interests of all shareholders, enhancing investor confidence, and promoting the Company's high-quality development. For details, please refer to the "Announcement on the 'Quality and Return Double Improvement' Action Plan" (Announcement No.: 2025-002) and the "Announcement on the Progress of the 'Quality and Return Double Improvement' Action Plan" (Announcement No.: 2025-018) disclosed by the Company on the Juchao Information Network (http://www.cninfo.com.cn) on January 14, 2025, and April 1, 2025. The progress of the implementation of the "Quality and Return Double Improvement" action plan is hereby announced as follows: I. Focus on the Main Business and Continuously Enhance Core Competitiveness With the corporate mission of "inheriting the craftsman spirit and empowering with sound," the Company has always adhered to the development strategy of "focusing on its own brands." For many years, it has focused on the research and development of audio technology and product applications, and has now developed into a high-tech enterprise and industry leader known for its exquisite electroacoustic technology, well-known brands, refined management, and excellent manufacturing processes and product quality, with a core product line of speakers and headphones. The Company has a professional team covering product conceptualization, industrial design, product research and development, large-scale production, and independent marketing. Its products cover hundreds of models in several categories, including home audio, professional audio, car audio, headphones, and microphones. At the same time, Edifier, rooted in the audio industry, has continuously expanded its market space and successively launched brands such as "Xemal," "HECATE," "Hui Zai," "AIRPULSE," and "STAX SPIRIT." In 2025, the global economy slowed down due to factors such as the escalation of trade protectionism, high interest rate and high debt pressure, and geopolitical and supply chain disruptions. Due to insufficient domestic effective demand, the government introduced consumption stimulus policies such as "trade-in." Facing a complex domestic and international economic situation, the Company also faces certain operating pressures. The Company achieved operating income of 279,706.64 million yuan, a year-on-year decrease of 4.97%, and net profit attributable to shareholders of the listed company of 43,099.41 million yuan, a year-on-year decrease of 4.06%. Under the challenging market environment of weak consumption, the audio business achieved a counter-trend growth of 18.48% by launching new fashionable 2.0 bookshelf speakers, monitor speakers, and the "new species" trendy speakers of its sub-brands. Export sales increased significantly by 29.94%, mainly due to the Company's increased investment in overseas self-operated businesses and overseas market strategies in 2025, optimizing overseas markets and sales systems, thereby driving a substantial increase in export sales. In 2025, the Company's overall gross profit margin was 40.63%, an increase of 0.28% compared to 2024. Among them, the headphone business was 39.04%, a decrease of only 0.57% year-on-year, and the audio business was 42.02%, an increase of 0.71% year-on-year. II. Practice Corporate

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