Report Overview
Time Range
January 1, 2025, to December 31, 2025. For comparability, some content refers to previous years.
Release Cycle
This is an annual report. The previous report was released in April 2025.
Report Scope
Consolidated scope of the listed company.
Compilation Standards
- Shenzhen Stock Exchange Listed Company Self-Regulatory Supervision Guidelines No. 1 – Standardized Operation of Main Board Listed Companies
- Shenzhen Stock Exchange Listed Company Self-Regulatory Supervision Guidelines No. 1 – Business Handling
Data Sources and Reliability
The report uses data from government departments, internal company statistics, third-party surveys, administrative documents, and third-party interviews. The company guarantees that the report contains no false records, misleading statements, or significant omissions.
Terminology
For ease of expression and reading, "Alpha Group Co., Ltd." is referred to as "the Company," "Alpha," or "Alpha Entertainment" in this report.
Report Access
This report is published in electronic format and can be accessed on the Shenzhen Stock Exchange website (www.szse.cn) and CNINFO website (www.cninfo.com.cn).
Content
CEO's Message /01
About Alpha /03
Corporate Governance /13
Continuous Innovation /17
Green Production /19
Openness and Win-Win /21
People-Oriented /25
Party Building Leadership /31
Philanthropy /32
CEO's Message
Hello everyone!
First, I would like to express my sincerest gratitude to every Alpha employee! Thank you for your dedication, hard work, and commitment in 2025, for supporting each other through thick and thin, for standing together through challenges, and for your warmth and strength that carried us through this extraordinary year.
The past year, 2025, I believe everyone shares a common feeling – it was not easy. If I had to summarize this year in one word, it would be "stress test." The uncertainty of the external environment continued to escalate, market competition became increasingly fierce, and consumer trends accelerated their iteration. These challenges compounded, bringing unprecedented tests and tempering. However, this rigorous stress test allowed us to see our own resilience and identify our future direction, and it also united all of us, Alpha employees, to become our strength and driving force.
Today, I want to honestly review with you: How did we perform in 2025? What practices are worth upholding and passing down, what mistakes should we deeply reflect on and be warned against, and what lessons need to be deeply remembered and taken as a warning?
Here, I would like to use three "growth curves" to take you through the ups and downs of 2025, to summarize our achievements and growth, and to consolidate our reflections and insights.
The first curve is the "performance pillar" of withstanding pressure and achieving growth against the trend. IP content, derivative products, and the core business of maternal and infant products are the foundation of our existence, achieved through the resilience and hard work of all Alpha employees. This stable development base not only provides us with the resilience to navigate storms and resist risks but also serves as a solid foundation for us to accelerate and continue our success in 2026!
The second curve is the "assault force" of reshaping capabilities and overcoming difficulties. The team dares to face problems head-on and bravely innovate, which is the most precious courage and character of Alpha employees. Only by daring to change can we break through development bottlenecks; only by daring to overcome difficulties can we write a new future – this is one of our most profound and worthwhile insights from the challenging journey of 2025.
The third curve is the "incubation and breakthrough" full of hope and emerging from the soil. New content and new businesses, these nascent forces, are the sparks of hope for us to navigate the cycle and represent the infinite possibilities of Alpha's future. Although these new sprouts may seem tender now, as long as we water them with one heart and go all out, they will surely grow into towering trees and become the core growth drivers for Alpha's future development!