Ugreen Group Limited

Ugreen Group Limited is a globally recognized brand in the technology consumer electronics sector, listed on the ChiNext board of the Shenzhen Stock Exchange in 2024. The company focuses on the research and development, design, production, and sales of tech consumer electronics products, aiming to create value for users while enhancing employee happiness and contributing to social development. Ugreen is committed to providing comprehensive digital solutions through its diverse product offerings, which include smart charging products, smart office equipment, smart audio and visual devices, and smart storage solutions. The company operates with a production model that emphasizes independent product research and development, complemented by outsourced procurement. This approach allows Ugreen to prioritize product innovation and brand management while collaborating with top outsourcing factories to deliver high-quality products. With a strong online presence across major e-commerce platforms and a growing offline distribution network, Ugreen has established itself as a leading brand in the technology consumer electronics market. The company benefits from its advanced production capabilities and a robust supply chain, which enhance its competitive edge through cost optimization and high product quality.

1. Product and technological advantages The Company is committed to the development concept of original technology innovation, establishing an integrated ecosystem for the utilization of intelligent devices across various application scenarios such as mobile office, home life, outdoor travel, and car space to provide consumers with comprehensive digital solutions. More than 90% of the Company's revenue and gross profit are derived from independently designed ID, structure, functionality, and software research and development products. The Company boasts an experienced, innovative, and highly creative R&D team. The core members of the team have been dedicated in the consumer electronics industry for many years, having accumulated rich R&D and design experience in the field of consumer electronics. They demonstrate an exceptional capacity to anticipate the development of cutting-edge technologies and changes in market demand in the industry. 2. Brand and channel advantages The Company relies on the "UGREEN Green Alliance" brand to expand into domestic and international markets, with a goal of selling in multiple countries and regions around the world such as China, the United States, the United Kingdom, Germany, and Japan, and maintaining a balanced proportion of domestic and international revenue. The Company adopts a combination of online and offline models, with its strong online presence on mainstream e-commerce platforms home and abroad such as JD.com, Tmall, Amazon, AliExpress, Shopee, and Lazada. The Company has been highly recognized by these platforms for its performance and been granted awards such as the "Outstanding Sales Contribution Award", "Star Service Store Award", and "Best User Experience Award" on e-commerce platforms such as Tmall and JD.com. At the same time, the Company has actively expanded its offline channels by establishing a global distribution network and securing placements in major retailers such as Sam's, APPLE PREMIUM stores, Wal Mart and others. 3. Supply chain advantages The Company has built leading production intelligence capabilities through deep integration of its own production capacity and supply chain. Its own production capacity provides a significant competitive advantage in managing the supply chain system, strengthening its bargaining power over the supply chain, and reduceing price fluctuation risks, which all provide a robust safeguard for cost optimization. At the same time, the Company is able to provide technical support for new product preresearch, production process and cost assessment, product risk assessment, etc. By deep integration of the supply chain and lean production, unnecessary costs are reduced, and the value is continuously transferred to end customers. The Company has strengthened its cross-functional and cross-organizational collaboration capabilities, as well as its flexible management ability to rapidly develop effective strategies to respond to unexpected situations, ensuring its competitive advantage in the market with high product quality, low cost, and fast delivery. The Company has established productive cooperative relationships with the upstream and downstream of the supply chain, facilitating the coordinated development within the industrial chain. This has lead to the establishment of an efficient, stable, and healthy supply chain system.