Reach Machinery Co., Ltd.

Company Profile

1. Technical advantages Through years of technical accumulation and experience, the company has the technological advantage of efficient customized design for multiple industries. The company deeply understands customer needs and combines core technologies such as self-developed mechanical precision machining technology, customized design technology for electromagnetic brakes, product development testing and application verification technology, brake friction material formula and manufacturing process, and long-life heavy-duty harmonic reducer manufacturing technology to achieve rapid development of products and processes. At the same time, the company has the advantage of lean management. By independently developing an information production management system to arrange production reasonably, the company has further improved its response speed to customers and the competitiveness of its products in the market. 2. The first mover advantage of multiple application industry layouts The company has been deeply involved in the industry for many years and has a thorough understanding of the industry's technological development trends and downstream market demands. With its technological research and development capabilities and keen market judgment, the company has made early layouts in multiple industries, forming a first mover advantage in the industry. In the field of robotics, the company's independently developed ultra-thin servo brake for robots has the characteristics of small structure and high torque, solving the problems of ultra-thin structure, high temperature resistance, and long lifespan of collaborative robots. At the same time, the company's independently developed permanent magnet servo brake, lightweight and compact ultra small harmonic reducer, as well as the roller screw currently in the research and testing phase, can be adapted for collaborative robots and humanoid robots; In the elevator field, the electromagnetic brake independently developed by the company has become one of the mainstream brake brands in China; In the field of high-altitude operation platform vehicles: With rich technical reserves in the field of elevator brakes and independent research and development, the company has successfully broken through the market of high-altitude operation platform vehicles that have long been dominated by foreign brands and started mass supply; In the field of automotive electric doors: In order to solve problems such as noise and vibration in practical application of automotive electric doors, the company has independently developed an electric brake based on the technical principle of connecting the power loss brake, which can greatly reduce the operating noise of electric doors, improve the comfort of vehicle use, and achieve functions such as intelligent opening and closing of car electric side doors, obstacle avoidance hovering, and remote control. With the popularization of high-end requirements for safety and comfort of electric side doors, the market demand for electric brakes in the automotive industry will achieve rapid growth; In the field of wind power, the wind brake developed by the company solves the problems of torque stability and long service life wear resistance of wind power yaw and pitch units under extreme weather conditions; In the field of nuclear power, the PMC nuclear fuel handling and storage system brake developed by the company has effectively solved problems such as excessive torque, resistance to nuclear radiation, and high temperature resistance in nuclear fuel transfer and storage equipment; In the field of drones, the company's customized development of ultra small brakes for drones meets the performance requirements of lightweight, low energy consumption, and high reliability; In the field of ships, the ship drive system brake developed by the company has solved the problem of closed structures for submarine level ships. The company's technological reserves and product research and development in these fields provide a guarantee for future performance growth. 3. Product quality advantages The quality of transmission and braking system components is related to the precision transmission, precise braking, and safety control of the entire automation equipment, and product quality needs to maintain high consistency. The company has been providing OEM/ODM products to international customers for many years. In the process of cooperation with customers, the company has learned advanced management experience and referred to international standards for various products, forming its own product design and production quality verification standards, which are strictly implemented in daily production management. The company has invested heavily in testing and verification equipment and personnel, conducting product quality verification tests in the form of real-life simulations to improve the yield rate of the product production process and ensure high consistency requirements for product quality. The company has successfully entered the mid to high end customer supply system in multiple industries with its product quality advantage. 4. Customer advantages With the technological advantages of efficient customized design and product quality advantages, the company has passed long-term supply verification in multiple industries and gradually entered the supply system of mid to high end customers in various industries, such as domestic industrial automation leader Huichuan Technology, world-renowned elevator manufacturers Hitachi Electric Elevator, Otis Elevator, and Toshiba Elevator, as well as internationally renowned transmission component enterprises such as Germany's Lingfeida, Japan's Chunben Machinery, and the United States' Fenner Transmission. Establishing long-term stable relationships with high-quality customers is not only beneficial for the company to timely grasp market dynamics and industry development trends, continuously improve technical level, but also plays a good chain effect in acquiring new customers. 5. Brand advantages At the beginning of its establishment, the company positioned mechanical transmission components in the field of precision transmission components with high technological content and added value, and adopted the OEM/ODM model to participate in international market competition. After years of development, the company has gained recognition from multiple industry benchmark customers both domestically and internationally, relying on its technological and product quality advantages, and has become a well-known manufacturer in the industry. In the long-term operation of precision transmission components, the company has accumulated and improved its production, technology, and management experience by continuously participating in international competition. It has successively developed electromagnetic brakes and harmonic reducers under the independent brand "Ruidi", entering the market monopolized by foreign manufacturers for a long time and directly competing with international brand manufacturers. During the reporting period, the company's independent brand sales accounted for a relatively large proportion, and its brand advantage was more obvious. After years of development, the company's products have been recognized by multiple industry benchmark customers both domestically and internationally, and Ruidi's independent brand has formed a good brand reputation in the industry.