Hangzhou Minsheng Healthcare Co., Ltd.

Company Profile

(1)Diversified Product Portfolio The company's flagship product, 21 Gold Vita® Multivitamin Tablets (21), was developed and launched in 1985, pioneering the vitamin-mineral industry in China. With multi-format packaging strategies across online and offline channels, this product has achieved broad market coverage. In recent years, building on its core strengths in vitamin-mineral research, the company has significantly enhanced product development. Through in-depth analysis of nutritional needs across different demographics, age groups, and scenarios, it leverages its accumulated R&D expertise, production technology advantages, and quality control systems to address diverse health requirements. By continuously expanding its product portfolio and strategically positioning itself in the broader health sector, the company remains committed to its mission: "Providing premium products to empower people's health." (2)Multi-dimensional collaborative brand system Through continuous high-quality operations and brand building, the company's core brand "21 Gold Vita" has developed into a leading brand in the domestic mineral supplement field, with its brand value and market influence continuously rising: it has been listed multiple times on the Xipu Gold Award Drug List and the "Xipu Club Brand Gold List", and has been successively selected for the "Health Industry • Brand Development Index • TOP Brand" and the "TopBrand 2023 China Brand 500" list. In 2024 and 2025, it consecutively won the titles of "Brand China • China Pharmaceutical Brand List" and "Xiding Award • Best-Selling Brand in China Pharmaceutical Retail Market". Guided by its "Core Brand Leadership + Niche Market Breakthrough" strategy, the company is strengthening its position in the mineral supplement sector while accelerating its healthcare ecosystem expansion. It has established a comprehensive health brand portfolio covering the entire life cycle and diverse scenarios: "21 Gold Vita" specializes in vitamin and mineral solutions, providing nutritionally balanced options for all demographics; "Minsheng" focuses on professional OTC therapeutic medications to meet consumers' demand for precision and efficiency; "Puribao", a probiotic brand, develops diversified functional probiotic products to holistically safeguard public health; "Ji Sun Ran" pioneers medical aesthetics through peptide technology, offering end-to-end comprehensive solutions for skin health ecosystem optimization. (3)Building a Diverse and Stable Marketing Network The company has always attached great importance to the construction of its sales network, continuously expanding the breadth and depth of its sales channels, and established a business pattern that covers all major domestic markets. For offline channels, the company has deployed professional business teams in key provinces and regions to manage local channel development and ensure comprehensive product coverage and precise consumer reach. To align with the consumption concepts and habits of modern consumers, the company has expanded its online sales channels by opening self-operated stores on renowned e-commerce, social, and content platforms such as Tmall, JD.com, Pinduoduo, TikTok, Kuaishou, and Xiaohongshu. Meanwhile, for the development of new channels like social platforms and third-party terminals, the company adapts products and develops customized new products based on the characteristics of different channels and the differentiated needs of consumers, conducting online distribution through various cooperation models including agency. Currently, the company has achieved full-channel product coverage. In the future, the company will continue to enhance brand value and optimize sales channels to build a more competitive marketing network system. (4) Professional and Efficient Management Team The company has consistently adhered to a talent-driven development strategy. Its core management team possesses extensive practical experience in the healthcare industry, establishing differentiated competitive advantages in key areas such as R&D innovation, supply chain management, and brand channel development. By optimizing talent structure and enhancing organizational synergy, the company has built a professional, young, and high-performance team that provides solid support for technological innovation, market expansion, and operational management. This team effectively drives the implementation of the "Four New" strategy. Simultaneously, the company continuously refines its management practices, improves organizational efficiency, and constructs a more agile, efficient, and resilient organizational system to support long-term development goals. In terms of standardized operations, the management team strictly adheres to the high standards and rigorous requirements of listed companies. They actively deepen their understanding of securities laws and regulations, strengthen compliance awareness, uphold governance compliance standards, and strive to comprehensively enhance the company's operational standardization level. (5)Self-Controllable Core Technology System Through years of industry expertise, the company has developed a comprehensive core technology system in vitamin and mineral business, encompassing multi-nutrient synergistic formulation technology, micronutrient uniformity control methods, vitamin-mineral tablet stability control technology, and micronutrient detection methods. This system covers product formulation, production processes, quality control, and inspection systems, with continuous refinement and iteration. In probiotic business, the company leverages its self-developed Yanhuang Strain Library as the core, integrating innovative technologies such as armor efficacy delivery, multi-strain combination design combining human-derived and food-derived strains, and crystal dissolution instant-release granulation. This establishes a full-chain platform for functional strain screening, efficacy validation, delivery technology, and product innovation, creating a robust competitive barrier from strain selection to end-product application.