Gambol Pet Group Co., Ltd.

Company Profile

1. Brand advantage The company created its own brand "Myfoodie" in 2013. With the brand image of "international, natural, professional, fashionable and innovative", the brand upgrades in line with the changes in user needs, and has successively launched two-taste food series, probiotics staple food series, complete wet food and complete freeze-dried staple food series. All these efforts are made with an aim to become a benchmark in pet food industry in China. The company also made its presence in high-end pet food market, as evidenced by its acquisition of Waggin' Train, a well-known pet food brand in the U.S., in 2021. With its commitment to brand image building, the company has built a team with rich experience in pet food brand marketing, in addition to its professional after-sales service and excellent product quality. It has also developed a set of effective marketing and promotion models - pan-entertainment brand marketing + diversified online platform-based promotion + co-branded products. In this way, the popularity of its own brand "Myfoodie" continues to increase among mass consumers. 2. R&D and technology advantage The company always insists on innovating to open up market, improve the quality of service and enhance its core competitiveness. Keeping abreast with the development trend and direction of new technologies and new processes in the industry, its R&D team actively introduces international advanced equipment and technology, and makes constant improvement and innovation for equipment and technology. The company has its own research and development center which consists of pet nutrition research center, new product research center, pet health care research center, pet training research center, testing center and central laboratory. In addition, following the trend of making pet food to be healthy, high-end and customized, the company actively makes its presence in customized market and builds personalized and customized MES production lines featuring intelligence and flexibility by exerting its advantages in R&D technology. It also provides customers with customized formula and production services of healthcare food and prescription food, so as to better meet the personalized needs of consumers and enhance its brand competitiveness with differentiated products and services provided for consumers. 3. Advantages in overseas production bases and supply chain Adhering to the business philosophy of "global vision, continuous innovation" since its inception, the company insists on procuring high-quality raw material worldwide to ensure the quality and safety of pet food. In order to purchase high-quality raw materials and deal with international trade frictions, the company has built a production base in Thailand, effectively reducing the risks that may be caused by trade frictions while improving the quality of raw materials. In addition, the company is located in Shandong Province, which is a main force in producing agricultural and livestock products in China. This strategic location gives the company certain geographical advantages in obtaining important raw materials for pet food, and cost advantages in saving the transportation cost of raw materials. The company has developed supply chain management ability over the years, so it can quickly respond to market demand, organize production efficiently and flexibly and shorten the production cycle. 4. Product quality advantage The company attaches great importance to product quality management. The whole process from incoming raw materials and product production to finished products are inspected strictly to ensure product quality. In accordance with international production standards, the company conduct product irradiation in its own irradiation center, and insists on carrying out product testing in both internal laboratory and third-party testing institutions, so as to ensure product safety fundamentally. Its testing center has been accredited by China National Accreditation Service for Conformity Assessment (CNAS), making it one of the few companies in the pet food industry in China with a testing laboratory accredited by CNAS. The company and its production subsidiaries have been certified by the BRCGS, FSSC22000, FSMA, IFS, GMP and HACCP, and have also been approved by official agencies in large overseas pet food consumption countries including FDA of the U.S., CFIA of Canada, MAFF of Japan and FVO of EU. By virtue of its stable product quality and sound business reputation, the company has won a number of high-quality overseas customers. As one of the industry's leading pet food companies， the company has been awarded many honors and titles such as "Specialized and Sophisticated SME of Shandong Province", "Provincial Enterprise Technology Center", "Provincial Key Leading Enterprise of Agricultural Industrialization", "Quality Benchmark Enterprise of Shandong Province", "Shandong Agricultural Product Export Demonstration Enterprise" and "Shandong Green Nutrition Pet Food Engineering Laboratory". In addition, relying on the company's pet food production and operation, Liaocheng Economic and Technological Development Zone, where the company is located, has become one of the first "national-level demonstration zones for the quality and safety of pet food export" in China. 5. Advantages in customer and marketing channel In the international market, the company sells its products to more than 30 countries and regions such as the U.S., Japan and South Korea, and has established a long-term and sound cooperative relation with a number of high-quality brand customers, including Walmart,Spectrum Brands and other international well-known enterprises. In the domestic market, the company makes its business operated both online and offline to maximize user coverage and radiation. With good cooperative relations established with Tmall, JD, Douyin and other major e-commerce platforms, the company covers a wide range of consumer groups through combining online direct selling and online distribution, maintaining its online business on the rise. At the same time, the company actively expands its network of dealers offline, and has established sales channels in main cities in 31 provinces, autonomous regions and municipalities. In this way, products can be distributed to pet stores and pet hospitals throughout China. 6. Brand marketing advantage The company attaches great importance to the building of its own brand, and has built a team with rich experience in pet food brand marketing, pooling talents in product planning, new media, medium, graphic design and imaging. It has also developed a set of effective marketing and promotion models - pan-entertainment brand marketing + diversified online platform-based promotion + co-branded products. In this way, the popularity of its own brand "Myfoodie" continues to increase among mass consumers. 7. Advantage in information-based operation With efforts put in rolling out digital transformation of products in advance, the company has developed and launched the system of "one code for one product" in November 2019. The system provides a unique identity code for some products under the brand of the company. The code contains information throughout the supply chain, including production process data and warehousing data. By collecting and storing massive data throughout the supply chain, the system provides data support for anti-counterfeiting and anti-falsification analysis, product quality traceability, production and marketing collaboration and subsequent innovative marketing, big data analysis, member applications, etc., in a bid to drive business innovation and enhance competitive advantage through digitalization.