Harbin Fuerjia Technology Co., Ltd.

Harbin Fuerjia Technology Co., Ltd. is a manufacturing company listed on the Shenzhen Stock Exchange in 2023, specializing in the research, development, production, and sales of professional skin-care products. The company is known for its extensive market recognition and brand influence, adapting its strategies to align with evolving consumer needs and leveraging the rise of domestic products. Fuerjia employs a precision-marketing approach to enhance its brand power and product strength. Fuerjia's product offerings are categorized into medical device-type products and functional skin-care products, including a variety of forms such as facial masks, toners, essences, emulsions, and sprays. The company has established a comprehensive sales network that integrates both online and offline channels, reaching various market segments including medical institutions, beauty establishments, and retail pharmacies. By focusing on product innovation, channel development, and effective marketing strategies, Fuerjia aims to maintain its competitive edge in the standardized skin-care market while continuously adapting to market trends and consumer preferences.

In the evolving, standardized skin care market, the company continues to practice product innovation, channel innovation, marketing innovation, insight into the evolution trend of product technology, integration of channel resources, and highlight brand competitiveness. (1) In terms of products, through the innovative application of product ingredients, formulas, packaging materials, dosage forms, types, etc., gradually build market reputation. Fuerjia medical sodium hyaluronate repair patch is the first batch of Class II medical dressing paste products with sodium hyaluronate components approved for market in China, gaining a first-mover advantage and establishing a leading market position. Based on medical dressing products, the company rapidly expands functional skin care products, covering a range of forms including water-based, essences, lotions, sprays, and freeze-dried powders, and creates moisturizing, soothing, repairing, acne, whitening and other effective products, which has accumulated a good market reputation. (2) In terms of channels, through the comprehensive layout of refinement, specialization and three-dimensional, strengthening sales competitiveness. With the continuous development of the business, the company has established a deep coordination of online and offline sales channels, and utilizing distribution, direct sales, and consignment to penetrate end-user markets. According to the market trend and development situation, the company has established a comprehensive sales channel network, and has continuously innovated in various subdivision channels to form a refined, professional and three-dimensional sales layout. (3) In terms of marketing, build brand influence through multi-level, multi-dimensional and diversified promotion matrix. The company will continue to innovate the sales promotion model according to the changes in the market situation, seize the cost-effective social marketing dividend period in the early stage, and lay a good reputation foundation; Subsequently, brand promotion is enabled through various new formats and new media marketing methods such as star endorsement, live cooperation, variety show sponsorship, e-commerce platform promotion, etc. On this basis, the company enhances its brand image through cultural promotion activities, to obtain consumer brand identity; At the same time, the company is committed to the fine operation of private traffic, improve the level of precision marketing, and help the sustainable development of the brand. (4) In terms of operation, the company has timely adapted its R&D and production modes to demonstrate operational efficiency. In the early stage, the company mainly launched new products that meet the market demand based on product material formula and matching technology. With the continuous accumulation of the company, the company gradually changed the direction of research and development, and increased the research of new raw materials and new technologies through industry-university-research cooperation, forming an innovative growth of research and development mode. The production mode has also changed from the original asset-light operation mode to the independent production mode, completing the vertical integration of the industrial chain, thus determining the advantages of the company's research and development, production and sales. The company has gradually found a set of growth model that ADAPTS to its own development stage and market development trend, demonstrating operational efficiency.