Zhejiang Taotao Vehicles Co., Ltd.

Company Profile

1、Omnichannel marketing advantages The company is actively laying out multi-channels in the global market and has established a marketing network including large chain supermarkets, its own website, third-party e-commerce platforms, wholesalers retailers, distributors and other online and offline full coverage, with major customers including Wal-Mart, Amazon, Target, Best Buy and other large international supermarkets and well-known enterprises. In terms of the presence of the physical stores of major superstores, the company has been present in 3,900 Walmart, 1,802 Target, 259 ACADEMY and 175 Best Buy stores. Meanwhile, the company is actively exploring and entering large professional superstores in vertical categories such as TSC (Tractor Supply Co.) and LOWE'S. The company's own sales channels are abundant and efficient, with obvious advantages. 2、Own brand advantage Since its establishment, the company has paid great attention to the construction and cultivation of its own brand, constantly improving its own brand matrix and strengthening its own brand advantages. The company has TAOMOTOR, GOTRAX and DENAGO three main brands, of which: TAO MOTOR to "practical, fun, dynamic" brand proposition, has been widely recognized in the European and American markets; GOTRAX to "trendy, environmental protection, high-performance" brand proposition, repeatedly selected by Amazon "AMAZON BEST SELLER", high performance" brand proposition, it has been selected as "AMAZON BEST SELLER" and "AMAZON'S CHOICE" bestseller list by Amazon for many times. With the brand proposition of "high-end, professional and dynamic", DENAGO is committed to creating innovative products that better meet the individual needs of users. The company's own brand sales have become a major part of the company's business revenue, and by 2022, the proportion of own brand sales will be over 60%. With the vigorous construction and development of its own brand, the company has broken through the limitations of the "ODM and OEM" model where orders are controlled by a third party, and has significantly improved its price premium capability and profitability. 3、Advantages of localized operation in North America After years of experience in North America, the company has set up an international and professional operation team of 100 people in the United States and Canada, with rich localization operation ability and practical experience, proficient in product development, market development, local inventory sales and after-sales service and many other businesses. The foreign management team is sensitive and broad in vision, while the domestic management team is diligent and pragmatic, efficient and realistic. The deep integration of the domestic and foreign teams, which integrates product development, manufacturing, brand building, sales development and after-sales service, effectively ensures that the company is able to compete with other companies in the same industry, while taking advantage of the cost advantage of "stronger and more sophisticated" manufacturing in China and the differentiation of local channels and services in North America to build the company's core competitiveness. The company's core competitiveness. 4、The advantage of multinational collaborative R&D system The company takes North American market demand as the guide, follows the industry development trend, refines product positioning and determines the direction of research and development on the basis of in-depth understanding of consumer preferences and after-sales feedback. The company will continue to attract international high-end R & D talents, introduce advanced equipment, optimize the R & D process, and actively prepare for the establishment of a North American R & D center and a domestic advanced product testing center to comprehensively improve product design, technology, quality management and after-sales service, gradually realize the "electrification + intelligence" of all categories of products, and create more differentiated and high-quality products. We will gradually realize "electrification + intelligence" for all product categories, create more differentiated and high-quality products, and finally realize "American design and R&D + Chinese R&D and manufacturing". Through the efficient collaboration between the domestic professional R&D team and the North American team, the company has established a unique R&D system oriented to the market demand, which continuously creates new profit growth points for the company. 5、Self-made core components, cost control advantages The company is backed by the "YongWuJin" hundred billion hardware industry belt, occupying a favorable location advantage, the raw materials required for production can be purchased nearby, reducing the circulation links, and has established a more complete business system and operational framework, to achieve the core components such as engines, frames, wheels, motors, batteries (PACK), main cables and other independent research and development and production. The self-production rate of core components is as high as 70%, which not only helps to control the quality of the whole vehicle, but also reduces the production cost and can provide cost-effective products to the market. At the same time, the company continues to introduce welding robots, high-grade production lines and other automated equipment, and actively promote digital construction to further enhance the level of intelligent manufacturing and production efficiency.