Cofoe Medical Technology Co., Ltd.

Company Profile

1. High brand recognition and good market reputation On the basis of the main brand "Cofoe", Cofoe has built a diversified brand matrix, including rehabilitation fields such as "Jianer Hearing", "Jerry" and "babaka", beauty repair fields such as "Yan Benshu", and respiratory fields such as "Yongleda". Each brand has formed good complementarity in product positioning, target consumer groups, meeting the diversified needs of the market. Through years of development, Cofoe has established long-term and stable cooperative relationships with well-known chain pharmacies in the industry through leading product research and development innovation, excellent product quality, good brand building, and a complete marketing service network. At the same time, with the rapid development of e-commerce platforms, Cofoe has cultivated a user group with a certain scale and brand loyalty, which has been widely recognized by online and offline channel customers, and has a good user reputation and strong brand influence. Cofoe has been honored as a potential brand in the Chinese pharmaceutical retail market for the years 2023-2024, the most popular accessory brand for people with disabilities in Hunan Province, and a benchmark enterprise in the consumer goods industry in Hunan Province. The trademarks "可孚", "Cofoe", and "babaka" have been selected for the key trademark protection list in Changsha.Cofoe was honored with a place on the "Independent Innovation" brand list of the "2025 China Brand Value Assessment Report" with a brand value of 1.613 billion RMB, thanks to its outstanding performance in the R&D of smart healthcare devices. 2. An increasingly mature research and development system and a high conversion rate of research and development achievements Cofoe attaches great importance to research and development, and has established a sound system for introducing and cultivating research and development talents, as well as a management and incentive mechanism. It has formed a multidisciplinary, multi-level, and structurally reasonable team covering clinical medicine, medical testing, mechanical engineering, materials science, software engineering, computer technology, and other fields. Cofoe has multiple independent intellectual property rights and innovative technologies, as well as excellent new product design and development capabilities. Cofoe has been approved to establish multiple research platforms, including National Industrial Design Center, the National Postdoctoral Research Workstation, Hunan Engineering Technology Research Center, Hunan Enterprise Technology Center, Hunan Industrial Design Center, and Changsha Expert Workstation. It has also conducted in-depth cooperation with institutions such as Central South University, Beijing Language and Culture University, Xiangya Hospital Central South University, Xiangya Second Hospital Central South University and Beijing Institute of Fashion Technology to accelerate the transformation of scientific research achievements and promote high-quality development of enterprises. Cofoe adheres to the standards of market demand as the guide, technological innovation as the driving force, and quality as the center to carry out research and development. It closely follows market demand and industry development trends, and with precise and efficient research and development models, more targeted product planning, performance design, brand pricing, and promotion are carried out to achieve rapid transformation of research and development results. In recent years, Cofoe has iteratively launched multiple high-quality and popular products such as oxygen concentrators, atomizers, intelligent electric wheelchairs, electric nursing beds, blood glucose and uric acid all-in-one machines, blood pressure monitors, infrared thermometers, and household testing reagents. It has built a rich R&D pipeline reserve, providing the driving force and solid foundation for future continuous innovation. 3、A comprehensive product line and efficient iterative product series Cofoe is positioned as a leading enterprise in personal health management throughout the life cycle, and has built a product system in five major areas: health monitoring, rehabilitation aids, respiratory support, medical care, and traditional Chinese medicine physiotherapy, which can cover all ages and all consumer groups at the same time, and can meet the product needs of consumers for multi-brand and one-stop shopping.Comprehensive coverage of product lines, on the one hand, through the collaborative expansion of product portfolio sales and marketing channels, etc., to continuously enhance the competitiveness of the company's products;On the other hand, the multi-category product structure brings strong risk resistance to the company and effectively ensures the company's comprehensive competitiveness in the industry. Cofoe has established a product management system supported by forward-looking research and development, channel management, big data construction and full product line design.Based on the market data quickly fed back by its own channels, the company can timely grasp the market data and end-user demand information, discover the hot market demand, realize the continuous iterative upgrading of products and innovative product reserves, effectively meet the needs of consumers for quality and category, and form new business growth points. 4. Professional online channel operation and offline channel service capabilities Fully independent control of sales channels is the basis of Cofoe's stable development. Cofoe has built a large-scale e-commerce platform, large chain pharmacies, self-operated stores and other integrated three-dimensional marketing channels, while constantly promoting channel sinking, improve the penetration rate and control of terminal channels. On the online end, Cofoe is the first to expand its online business in the industry, forming a comprehensive layout of major third-party e-commerce platforms in China. At the same time, it continues to explore emerging e-commerce channels, keep up with market changes, quickly occupy the mainstream online traffic entrance, and deeply cover online consumers. After years of talent cultivation, the company's online operation team size and comprehensive operation capabilities are at a high level in the industry. Through refined management and resource investment, the number of users accumulated online by the company has steadily increased. On the offline end, Cofoe's national strategic layout has basically taken shape, establishing a chain pharmacy channel that covers the vast majority of provinces and cities across the country. By establishing sales subsidiaries and offices, Cofoe aims to provide localized services to core customers, supported by a rich range of product categories and full process services, and form deep business cooperation with chain pharmacies. At the same time, the company has built its own direct warehouse style hypermarket, "Good Nurse" medical device retail store, and "Healthy Ear Hearing" fitting center, which can meet the needs of different types of customer groups for multiple brands, products, scenarios, and services, and play a significant role in promoting the "Cofoe" brand effect.