Kidswant Children Products Co., Ltd.

Kidswant Children Products Co., Ltd. is a leading comprehensive omni-channel service provider in China's new consumption market focused on families with children. Established in 2009 and listed on the ChiNext board of the Shenzhen Stock Exchange in 2021, the company specializes in the sale of maternal, infant, and child products, as well as offering child development and parenting services. Additionally, it provides scalp and hair care products and services, catering to a wide demographic. The company's business model integrates products, services, social engagement, and sales channels to meet consumer needs, positioning it as a preferred brand in its market segment. Kidswant operates a vast offline sales and service network comprising 3,710 stores across all provincial-level administrative regions in mainland China, including self-operated stores dedicated to maternal, infant, and child products, as well as scalp and hair care. The company emphasizes a membership-focused strategy, leveraging data-driven insights to enhance consumer engagement and foster ongoing relationships.

Founded in 2009 with the mission of “making every childhood better,” we pioneered the large-format store model, invested heavily in digital infrastructure and have long adhered to the philosophy that combines technological capability with personalized service. By perusing a membership-focused strategy to foster deep engagement with individual consumers, we have developed a distinctive data-driven business model integrating products, services and social engagement. Through our unique parenting consultant services, diversified offline experiential scenarios and advanced intelligent operations, we extend the consumer journey from a single transaction to an ongoing experience with human touch that encourages social interaction. After more than a decade of rapid expansion, we have built the widest-reaching nationwide store network with granular operational control, and an intelligent warehousing and logistics system in China’s maternal, infant and child products and services industry.