HUANLEJIA Food Group CO.,Ltd
欢乐家
300997
Shenzhen Stock Exchange
Company Profile
(I) Process Innovation Based on the improved traditional high-temperature long-time sterilization process for coconut juice (pulp), in 2018, the Company joined hands with French company Sidel, a world-class PET aseptic cold filling equipment manufacturer, and developed a two-line approach that treats coconut pulp and water separately. The new approach enables to customized the instant high-temperature processing, thus ensuring the freshness and nutritional value of the content to the greatest extent while guaranteeing food safety. Meanwhile, the unique conveying facility ensures the integrity and uniformity of fruit pulp, which is energy-efficient and green. All this, together with world-leading equipment system makes it possible to add fruit pulp to neutral vegetable protein beverage in an innovative way, enhancing the added value of the content. It is the first in China to produce neutral vegetable protein beverage with fruit pulp using PET bottle on aseptic cold filling line. (II) Technological Innovation The Company is rich in product design and production experience. Independent R&D allows it to design a series of unique processes and equipment. The core technologies of the Company include fruit pulp addition under aseptic cold filling, automatic skin peeling for canned tangerine, automatic pit removal for canned yellow peach, double homogenizing for coconut juice, and the pumping-out of yellow peach pulp. The Company’s key technologies have dramatically improved work efficiency and product quality, which cannot be easily imitated by competitors. The products made through the Company’s equipment and processes have been leading in the industry. (III) Channel Building The "flat" and "sinking" sales channels management cuts sales hierarchy. And in some areas, the county and even the town have been classified as a sales region. This management mode allows the Company to focus on a market intensively and reach out to customers directly, and meanwhile get market information quickly and acquire a deep understanding of market dynamics. It has significantly boosted the Company’s responsiveness to markets.
Full description
Founded in 2001, Huanlejia (hereinafter referred to as "the Company") is mainly engaged in the R&D, production, and sales of canned fruits, vegetable protein beverage, fruit juice beverage, and sour milk beverage, has now developed its dual-drive development strategy featuring canned fruits and coconut juice. The Company was listed on ChiNext board of the Shenzhen Stock Exchange on June 2, 2021. As the Company's core products, Huanlejia canned fruits, with canned tangerine and canned yellow peach as the representatives, and Huanlejia coconut juice enjoy high market recognition in canned fruits and vegetable protein beverage industries. According to a survey conducted by China Canned Food Industry Association (CCFIA), the sales volume and revenue of Huanlejia canned fruits ranked top three in China in 2021. The statistics released by China Beverage Industry Association (CBIA) show that the market penetration, and production and sales of Huanlejia coconut juice products ranked top five among all competitors in China in 2021. The Company was listed as one of the 30 most representative companies that concentrate on deep processing of agricultural products by the Department of Food Safety Supervision of the State Administration of Market Regulation and the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology in 2022.