HUANLEJIA Food Group CO.,Ltd

Huanlejia Food Group Co., Ltd, founded in 2001, is a manufacturing company listed on the ChiNext board of the Shenzhen Stock Exchange since June 2, 2021. The Company specializes in the research and development, production, and sales of various food and beverage products, including canned fruits, vegetable protein beverages, fruit juice beverages, and sour milk beverages. Huanlejia has established a dual-drive development strategy focusing on canned fruits and coconut juice, which has contributed to its recognition in the market. The Company’s core products include canned fruits, particularly canned tangerine and canned yellow peach, as well as coconut juice, which have gained significant market recognition. Huanlejia's innovative processes and technologies, such as aseptic cold filling and automatic fruit processing, enhance product quality and efficiency. The Company employs a unique sales channel management strategy that enables direct customer engagement and rapid market response, positioning it competitively within the canned food and beverage industries in China.

(I) Process Innovation Based on the improved traditional high-temperature long-time sterilization process for coconut juice (pulp), in 2018, the Company joined hands with French company Sidel, a world-class PET aseptic cold filling equipment manufacturer, and developed a two-line approach that treats coconut pulp and water separately. The new approach enables to customized the instant high-temperature processing, thus ensuring the freshness and nutritional value of the content to the greatest extent while guaranteeing food safety. Meanwhile, the unique conveying facility ensures the integrity and uniformity of fruit pulp, which is energy-efficient and green. All this, together with world-leading equipment system makes it possible to add fruit pulp to neutral vegetable protein beverage in an innovative way, enhancing the added value of the content. It is the first in China to produce neutral vegetable protein beverage with fruit pulp using PET bottle on aseptic cold filling line. (II) Technological Innovation The Company is rich in product design and production experience. Independent R&D allows it to design a series of unique processes and equipment. The core technologies of the Company include fruit pulp addition under aseptic cold filling, automatic skin peeling for canned tangerine, automatic pit removal for canned yellow peach, double homogenizing for coconut juice, and the pumping-out of yellow peach pulp. The Company’s key technologies have dramatically improved work efficiency and product quality, which cannot be easily imitated by competitors. The products made through the Company’s equipment and processes have been leading in the industry. (III) Channel Building The "flat" and "sinking" sales channels management cuts sales hierarchy. And in some areas, the county and even the town have been classified as a sales region. This management mode allows the Company to focus on a market intensively and reach out to customers directly, and meanwhile get market information quickly and acquire a deep understanding of market dynamics. It has significantly boosted the Company’s responsiveness to markets.