WINBO-Dongjian Automotive Technology Co., Ltd.

Company Profile

(I) Full‑Link Integrated Capabilities Enabling Efficient and Collaborative Operations With over 20 years of deep commitment to the automotive parts sector, the Company has built vertically integrated capabilities covering market research, product definition, styling design, engineering development, production and delivery, marketing and promotion, and channel sales, achieving globally leading standards in full‑process manufacturing and delivery. Leveraging its profound insight into modification needs for pickup trucks, off‑road vehicles, and SUVs, the Company is able to quickly introduce international experience into the domestic market. The Company has developed deep, full‑process collaborative capabilities including original design, independent R&D, precision manufacturing, community marketing, and omni‑channel sales, addressing the common industry pain point of “fragmented processes”. From front‑end demand insight to the efficient coordination between design, R&D and manufacturing, and then to back‑end omni‑channel reach and after‑sales support, all links operate in an efficient and coordinated manner. This enables rapid customization and flexible response, provides one‑stop closed‑loop services, and builds differentiated barriers that are difficult to replicate. (II) Solid Technological Barriers Reinforcing the Foundation for Innovation Leadership The Company has established a global R&D network comprising a China R&D headquarters and a North America R&D center. Since its listing, the Company has cumulatively invested over RMB 445 million in R&D. As of the end of the reporting period, the Company had been granted over 1,400 patents, including 914 invention and utility model patents. During the reporting period, 134 new patent grants were received (54 domestic invention patents and 1 foreign invention patent). The Company is actively expanding into electrified and stylish modification products, and during the reporting period was recognized as a Provincial‑level Manufacturing Single Champion Enterprise. The Company operates three core testing centers, equipped with advanced facilities including complete vehicle test chambers and a semi‑anechoic chamber, enabling it to independently conduct over 100 types of tests. Both the Headquarters Testing Center and the Dongjian Intelligent Testing Center have obtained CNAS accreditation. The three testing centers have also received laboratory recognition from multiple OEMs, including BYD, Chery, GAC, Zeekr, NIO, SAIC, and General Motors. (III) Omni‑Channel Marketing and Quality Services Enhancing Market Penetration On the B‑end channel front, the Company has established long‑term stable cooperation with core independent brand OEMs, becoming a key supplier; in the overseas aftermarket, it has developed high‑adhesion cooperation with customers, with products exported to North America, Oceania, Europe, South America and other regions. On the C‑end channel front, the Company has established a presence on platforms such as JD.com and Tmall, operating both platform‑owned and official direct‑sale stores, and has built an online marketing matrix through new media formats including Douyin livestreaming, KOLs and KOCs. At the same time, through offline terminals such as brand flagship stores and authorized stores, the Company has achieved a closed loop of online and offline transactions. The Company has established a strategic partnership with JD Auto to jointly establish industry standards for automotive modifications. Leveraging its extensive marketing experience and industry resources, the Company delivers differentiated product and marketing solutions tailored to customer needs, and provides professional training and terminal implementation support. In international business, it seizes opportunities through its accumulated knowledge of overseas regulations; in the domestic market, it deepens customer value through event planning and cross‑industry integration. Relying on high‑quality products and services, the Company has built a strong reputation within its communities, and offers a 3‑year warranty for its domestic aftermarket consumers. (IV) Multi‑Brand Matrix Operations, Differentiated Coverage of Niche Markets The Company implements a multi‑brand strategy, developing influential proprietary brands such as Steelcraft, WINBO, and Manta, each with clear positioning and complementary strengths. During the reporting period, the Company focused on a value reshaping “from conquest to guardianship”, building a brand system that balances commercial value and social responsibility: - Steelcraft: A professional‑grade global wilderness adventure brand. With the core appeal of “Ultimate Terrain, Ultimate Protection”, it provides vehicle safety upgrades, expedition equipment, skills training, and cultural merchandise. With the product creed “Safety is the deepest freedom”, it stands by the promise of “rock‑solid” quality to guard every extreme journey. - WINBO: A brand that makes exploration more valuable. It develops tailored products for scenarios such as camping, skiing, surfing, hiking, fishing, and cycling. With the core proposition “Fearless Exploration, Endless Protection”, it advocates a responsible outdoor travel culture, adhering to the “I Dare (RENEXT)” brand philosophy, turning the vehicle into an expandable outdoor living space. - Manta: An exclusive high‑end community brand, jointly incubated by the Company and the Land Rover Alliance. With the core belief “People as the protagonists, vehicles as partners, life as the true scene”, it builds a full‑service ecosystem covering modifications, equipment, travel, and cultural & creative products. With the spiritual core “Elegance Without Boundaries, Share the Passion”, it provides modular, integrated equipment to create a seamlessly switchable immersive vehicle lifestyle experience. The three brands form a differentiated matrix covering multiple dimensions – “professional off‑road – value resonance – lifestyle extension” – jointly building a complete brand ecosystem. (V) Stable and Efficient Management Team and Open Talent Acquisition Laying a Solid Foundation for Development The Company adheres to the philosophy that “talent is the core competitiveness”, continuously bringing in professionals in innovative design, technology R&D, marketing, quality management and other fields, while also collaborating with several KOLs. Internally, great importance is attached to talent echelon development, fostering a work atmosphere that encourages exploration and learning. The core management and technical personnel have been deeply engaged in the automotive outdoor sector for many years, possessing profound knowledge of industry trends, market demands and product value. The Company has built a high‑quality, young and professional core talent team with strong stability and efficient collaboration, laying a solid talent foundation for sustained innovation and enhanced competitiveness.