Yunnan Botanee Bio-Technology Group Co. LTD
贝泰妮
300957
Shenzhen Stock Exchange
Company Profile
1.Brand matrix advantages Botanee has a clear brand positioning and excellent brand shaping capabilities. Since its establishment, the Company has been dedicated to developing products for sensitive skin. After years of accumulation, it has built multiple brands centered around Winona which cover various areas such as soothing, sun protection, whitening, anti-aging, spot removal, and acne treatment. Among them, Winona focuses on sensitive skin care and modification, and it is the main brand that the Company has long focused on and deeply cultivated. This brand has a complete product line, including skincare products, medical devices, and cosmetics. In addition to Winona, we also own other brands such as Winona Baby, AOXMED, Beforteen, Beauty Answers, Za, and PURE&MILD. These proprietary brands have different market positioning and can cover different consumer groups. Our brand matrix has basically taken shape, the brand hierarchy has been initially established, and brand advantages have gradually been established. Furthermore, we have cultivated high brand loyalty through professional brand image building and the accumulation of private domain traffic. With excellent product quality, precise marketing strategies, the reputation of professional brands, and the exploration of new models of offline experience and online sales, we have accumulated a group of highly loyal customers. 2. Sales channel advantages We adhere to a strategy that integrates online and offline channels, and promote their coordinated development. Online channels have achieved rapid growth in sales revenue through comprehensive online coverage, optimization of public domain traffic, and establishment of private domain traffic. In addition, we adopt a professional offline channel coverage strategy, focusing on sensitive skin care and emphasizing brand specialization. Offline sales mainly rely on OTC chain customers, commercial companies, and regional distributors. 3. Research and development technology advantages Botanee attaches great importance to product R&D, and insists on technological innovation. With a strong R&D team and a complete R&D system, we have invested in establishing the Botanee Research Institute, and built research institutes and joint laboratories in Kunming, Yunnan Province, Shanghai, Japan and France. At the end of the Reporting Period, we had more than 400 comprehensive R&D personnel covering various research departments, including basic research, product and raw material evaluation and screening, consumer research, process technology research, packaging development, formula research, and integrated innovation. 4. Product quality advantages We run a comprehensive quality management system covering product research and development, raw material procurement, production, logistics, and warehousing management. Our quality management system complies with certification standards of GB/T19001-2016/ISO9001:2015 Quality Management Systems - Requirements. During the Reporting Period, we strictly complied with the provisions of various laws and regulations and followed a series of technical management specifications such as GMPC and GB/T19001-2016/ISO9001:2015 Quality Management Systems - Requirements to organize production activities, aiming to achieve comprehensive quality management. 5. Targeted marketing advantages Our main sales channel is online. After years of internal training and external recruitment, the Company has built an experienced and highly skilled e-commerce operations management team. Through years of practice, the e-commerce operations team has established a mature operating model and accumulated rich marketing experience. 6. Refined information system management capability We possess excellent capabilities in information system development and implementation. With a “horizontal + vertical” architecture, our information system connects different business processes of various divisions, brands, and departments, ensuring precise management of each business aspect and providing consumers with a smooth and efficient experience. 7. Operational management team advantages We run a professional, highly capable, and experienced operational management team with high operational efficiency, and have accumulated extensive practical management experience in such areas as cosmetics R&D, production, and sales. Recognizing the characteristics of the cosmetics industry, we have established a comprehensive supply chain management system covering product R&D, raw material procurement, production organization, and product sales. We are committed to in-depth management in every aspect of our operations, so as to respond rapidly in rapidly changing market environment.
Full description
1.Main business and products Yunnan Botanee Biotechnology Group Co., Ltd. (hereinafter referred to as the “Company”) focuses on the development of multiple brands, including core brand Winona as well as Winona Baby, AOXMED, Beforteen, Za, and PURE&MILD. We specialize in providing professional and effective skincare products using pure natural plant-derived active ingredients, with a particular emphasis on sensitive skin. As a specialized cosmetics manufacturer that integrates deeply with internet- based sales channels, our mission is to “create China’s skin health ecosystem” by deeply understanding consumer needs, basing its products on dermatological theories, and combining multidisciplinary technologies such as biology and botany to continuously conduct product research and technological innovation. We strive to provide professional skincare and makeup products that cater to different skin needs. 2.Business model (1) Main business sales models During the Reporting Period, we adhered to an offline-based channel as the foundation and an online channel as the main driver, utilizing in-depth private domain OMO (Online-Merge-Offline) approach to successfully promote an integrated omnichannel sales model. (2) Procurement model We have established a complete supply chain system, and have strict regulations in place for supplier selection and management in various aspects, ensuring that the quality of purchased production materials meets its requirements. During the Reporting Period ，all suppliers engaged in the Company's procurement of production materials are non-affiliated parties. (3) Production models Botanee is the cosmetic registrant or filer for the Company's external sales. The Company fulfills product registration and filing obligations for registered or filed cosmetics. Botanee launches products in the market in the name of the Company, is responsible for the quality, safety and efficacy claims throughout the whole life cycle of the products, and carries out comprehensive safety management on the quality of registered or filed cosmetics from research and development, production to operation. Based on actual needs of production and operation, we arrange manufacturing and warehousing of the Company's registered or filed products sold externally using a combination of in-house production, commissioned manufacturing, and procurement of finished products. For externally sold products not registered or filed by the Company, we purchase and warehouse finished products. (4) R&D models We are firmly committed to pursuing independent R&D. Adhering to the research philosophy of “small incisions, in-depth studies, and practical results”, we aim to create unique research advantages and establish our research barriers. We accurately position the sensitive skin market, extensively explore dermatological targets and mechanisms, fully utilize the abundant plant resources in Yunnan, and develop customized formulations that are highly targeted and effective. We also attach great importance to safety and efficacy verification, employing internationally leading technical methods and complemented by clinical efficacy validation, to establish a rigorous, comprehensive, and efficient research and innovation system, ensuring excellent product quality. (5) Warehousing and logistics models At the end of the Reporting Period, we have established local warehouses in Kunming, Shanghai, and Huzhou through self-owned or leased means. Furthermore, in order to respond to consumer shopping demands more quickly and deliver products to consumers in the shortest possible time, we established regional third-party distribution warehouses in major regions across the country through cooperation with logistics enterprises, integrating advantageous resources from all parties, strengthening supply chain management, and improving customer experience. During the Reporting Period, our logistics transportation of goods and products was mainly provided by third-party logistics service providers with whom we had established deep cooperative relationships. (6) Network and information security management models As online channels and "OMO" channels account for a significant proportion of our sales, our business operations rely on telecommunications operators’ network infrastructure and depend on the soundness of our information system. To ensure the security of the information system, we strictly comply with laws such as the Data Security Law of the People’s Republic of China, the Cybersecurity Law of the People’s Republic of China, and the Personal Information Protection Law of the People’s Republic of China. We also execute our own multiple information security management systems, including Data Management Specification System, Access Control Management Specification Information Security Management System, and Terminal Security Management Measures for Information Security and Data Authorization Control. We revise, improves, implements, and supervises these systems in accordance with the needs of information security management to ensure the security of networks and data information, and to protect personal information and consumer rights.