Xinxiang Richful Lube Additive Co., Ltd.

Company Profile

1.The industry is facing significant changes, bringing both good development opportunities and challenges to the company. The world today is experiencing profound changes unseen in a century. The country is building a new development pattern with the domestic big cycle as the main body and the mutual promotion of domestic and international dual cycles. In recent years, the trend of anti-globalization has risen. Especially with the superposition of geopolitical conflicts, it has brought major challenges to the global supply chain of lubricant additives. The industry where the company is located is in a stage where the international supply chain system is facing reconstruction and domestic import substitution is accelerating. Downstream customers have an increasing demand for the safe supply of products, bringing good development opportunities and broad market space to the company. In the face of the new trends of changes in the international and domestic industry environment, the company has proposed a strategic plan to shift from focusing on single agents to focusing on compound agents. The revenue of compound agents of the company accounts for more than 60%, and the transformation and upgrading have been highly effective. 2.The company's technological innovation ability is continuously enhanced, and the certification of compound agent products has been continuously broken through. The company has continuously increased its R&D investment over the years, continuously introduced excellent R&D talents, and strengthened the innovation ability of the R&D team, and its core technology has been improved year by year. While promoting the transformation from single agents to compound agents, the company is also promoting the transformation of compound agent products from medium and low levels to medium and high levels, continuously advancing towards bench tests of higher product grades, and constantly carrying forward the spirit of perseverance, and researching in the direction of being more environmentally friendly, more energy-efficient, and more efficient. Currently, the company has independently mastered the formula processes of diesel engine oil compound agents at CF-4 level, CH-4 level, CI-4 level, and CK-4 level, as well as the formula processes of gasoline engine oil compound agents at SL level, SM level, SN level, and SP level, as well as the formula processes of compound agents for natural gas engine oils, motorcycle oils, marine system oils, marine cylinder oil compound agents, anti-wear hydraulic oil compound agents, gear oil compound agents, etc. Among them, compound agents at CI-4, CK-4, SN, and SP levels have passed the bench tests of foreign authoritative third-party institutions and have obtained OEM certifications for multiple products. During the reporting period, the company has continuously obtained bench test reports with lower dosage, more energy efficiency, and higher standards issued by third-party authoritative testing institutions, and completed OEM certifications in multiple sub-sectors. Continuously expanding the product categories and constantly meeting the customized product needs of core customers. The continuous passing of bench tests, the continuous expansion of new products, and the extension of new specifications demonstrate the rich professional knowledge and strong R&D capabilities of the company's technical team, and prove the performance and quality grades of the company's products with facts, which helps to further enhance the company's core competitiveness and lays a solid foundation for the company to accelerate its entry into the mainstream market. 3.The construction and transformation of the company's marketing system have been highly effective, and the brand reputation has been rapidly increasing. The company adheres to focusing on core customers and actively conducts a global layout. Through the combat mode of the iron triangle combination of sales, technology, and market integration and collaboration, it promotes the transformation of the customer group from small and medium-sized customers to international large customers. At the same time, the company has increased the layout of overseas marketing channels, and has established overseas warehousing bases in Singapore, Dubai, Belgium and other places, covering the supply demands of regional customers, enhancing the company's good reputation and good reputation in the industry, and forming a good brand effect. In the future, the company will continue to deeply cultivate its main business, continuously increase R&D investment, obtain product certifications of higher levels and more categories, as well as OEM certifications of core manufacturers, to meet customer needs and strengthen the company's core competitiveness; accelerate the construction of capacity expansion and reconstruction projects to achieve a rapid increase in production capacity and expand the production and sales scale; take international leading customers and international mainstream lubricant companies as platform economies to lead the rapid international growth of Ruifeng New Materials and maintain the continuous and rapid growth of sales volume. 4.The company has strong market and brand advantages. Ruifeng New Materials has been deeply engaged in the field of fine chemicals for more than 20 years. Through years of unremitting technological development and experience accumulation, the company's products have been continuously improved, forming a good reputation and good reputation in the industry and a good brand effect. With its technical strength and service quality, the company has established in-depth and good market relationships with customers and suppliers, and has won awards such as the "Annual Gold Supplier of the Supply Chain in China's Lubricant Industry" for many times. 5.Driving the upgrade of the efficiency of the entire value chain, the company continuously improves its operation and management level. A technical committee has been established to consolidate the technical foundation, aim at the cutting-edge technologies in the industry, and guide the direction of technological development; a sales committee has been established to implement the company's international strategic layout, focus on customer challenges, and achieve the goal of incremental sales; allocate high-quality resources, and establish four product lines including internal combustion engine oil, industrial oil, large engine oil, viscosity index improver and ester oil product lines to improve the rapid response ability of the company's supply chain, strengthen the collaborative efficiency of various sectors, and improve the supply chain management efficiency; continuously improve the budget management system and performance management system, and continuously optimize the talent echelon construction mechanism. Adhere to the talent cultivation ideas of "inviting in" and "going out", and build a cadre team and reserve talent echelon that "dares to fight, is good at fighting, and can win battles". With an inclusive and open attitude, introduce high-level talents in the industry to empower the development of the enterprise, lead local talents to go out, broaden their horizons, improve their abilities, and form a development mode of mutual complementarity and collaborative operation; gradually improve the construction of the company's information system, optimize the work process, strengthen the internal management of the company, improve the company's management level and operation efficiency; strengthen the "iron triangle" mechanism, focus on the implementation of project-based management for matters of great significance to the company's development, and promote the company's management reform through the implementation of equity incentives, improve the overall competitiveness of the enterprise, and achieve the improvement of the company's overall operation efficiency.