Marssenger Kitchenware Co., Ltd.

Company Profile

(1) In 2010, Martians was founded with the original intention of "solving the problem of kitchen fumes". After 15 years of development, it has formed a product combination solution centered on integrated cookers, with kitchen cabinets as the carrier, and supplemented by integrated sinks, integrated dishwashers, garbage disposers, water purifiers, and fruit and vegetable cleaners, etc., that is, a full-house customization solution expert, solving the pain points in the kitchen. Through a combination of traditional marketing media such as CCTV and new mobile Internet promotion represented by Toutiao and Douyin, the brand and product awareness of "Martians Integrated Cooker" have been comprehensively enhanced. Through years of in-depth operation in the kitchen appliance industry, the company's products have received wide acclaim from the market and established a good reputation among consumers due to their outstanding product quality, appearance design, and complete after-sales service. (2) The core idea of Martians product research and development is to integrate technological iteration, industrial design, and user experience. Martians has established a five-in-one efficient R&D system, covering the product center, industrial design department, technology center, innovation research institute, and intelligent research institute, relying on a 7,000-square-meter CNAS-certified laboratory. As a technological leader in the industry, Martians has obtained multiple authoritative certifications such as National High-tech Enterprise, National Industrial Design Center, Future Factory Pilot Enterprise, and National Intellectual Property Demonstration Enterprise. It has also been listed as a Zhejiang Provincial High-tech Enterprise Research and Development Center and a Zhejiang Provincial Enterprise Research Institute, and has won honors such as the 2023 Excellent Scenario of Intelligent Manufacturing. The company is the leading unit of the key national scientific research project during the "14th Five-Year Plan", and has joined hands with top domestic research institutions and universities such as the Institute of Nutrition and Health of the Chinese CDC, Peking University, and Shanghai Jiao Tong University to promote the "Research and Industrialization Demonstration Project of Key Technologies for Personalized Dietary Digital Design and Intelligent Manufacturing", defining the future of the industry with its scientific research strength. The company has a 283-person R&D team, whose members are outstanding in business capabilities and rich in industry experience, with dedicated positions for dedicated tasks. They develop product series and multiple products simultaneously, possessing strong R&D capabilities. (3) The company always adheres to the product concept of being good-looking, practical, and well-serviced. In terms of product design, since its establishment, the company has always started with design innovation and attached great importance to product design. It has deep cooperation with renowned Japanese industrial designer Hiroaki Tanaka, BMW's Designworks, and well-known design companies such as LKK. The company's X7 integrated cooker has won many domestic and international awards, including the "IF Design Gold Award", "Red Dot Design Award", and "China Design Red Star Award". Martians is also the first kitchen appliance brand in China to win the IF Design Gold Award, receiving recognition worldwide. (4) The company implements a diversified channel strategy, vigorously promoting the establishment of dealer stores across the country, continuously maintaining the advantages of e-commerce platforms, and actively expanding new channels such as KA channels, engineering channels, whole-house decoration channels, and Sunken channel， to build a leading terminal sales system in the integrated cooker industry. The company's offline physical stores have achieved full coverage of key cities across the country. While focusing on offline distribution channels， the company is constantly strengthening its efforts in e-commerce network channels， implementing a "dual-wheel drive" sales strategy of online and offline.