Western Regions Tourism Development Co., Ltd.

Western Regions Tourism Development Co., Ltd. is a publicly listed company on the ChiNext board of the Shenzhen Stock Exchange, specializing in the development and operation of tourism services in Xinjiang, China. The company leverages the unique natural resources of scenic areas to offer a range of comprehensive tourism services, including sightseeing, leisure, and entertainment. Its operations primarily focus on two key scenic areas: the Xinjiang Tianshan Tianchi Scenic Area and the Ancient Sea Hot Springs in Wucaiwan. The company provides a complete industry chain of tourism services, encompassing tourist transportation, mountain cable car tours, cruise excursions, hot spring recreation, and travel agency operations. By integrating various tourism resources and enterprises in the Xinjiang region, it aims to enhance the quality of tourism experiences for visitors. With a strong emphasis on refined operations and the development of diverse tourism products, Western Regions Tourism Development has established a significant brand presence in the local market, supported by a professional workforce and an online service platform that facilitates the management of multiple scenic areas.

ompany Highlights 1. Regional Tourism Resource Integration Advantage As the only listed company in Xinjiang engaged in the development and operation of the tourism industry, the company can utilize its capital platform to integrate the high-quality tourism resources and enterprises in Xinjiang region, achieving high-quality development of the company. 2. Complete Industry Chain Advantage The company's business covers tourism transport, mountain cableway sightseeing, cruise sightseeing, hot spring entertainment, hotel accommodation, travel agency, etc. It can provide the six major elements of tourism service: “eating, lodging, transport, sightseeing, shopping, and entertainment”. The different businesses are interconnected and can provide higher-quality tourism packages and services for tourists, enhancing their sense of experience and satisfaction. 3. Brand Influence Advantage The company has long been rooted in the Xinjiang tourism market, focusing on refined operation, business structure adjustment, and actively expanding diversified tourism products. Relying on digital platforms, it has built an online service platform with scenic area services as the core. This has enabled the joint operation of multiple scenic areas and related tourism resources within the company, improved management functions, and promoted the comprehensive improvement of operational efficiency. The brand's influence in the local industry is continuously expanding. 4. Professional Talent and Service Advantage The company has been operating in the tourism industry for many years and has rich industry experience. It is familiar with the operation of business such as tourism transport, cableways, and cruises. Through training, development, and external recruitment, it has built a high-quality workforce. It is able to provide high - level tourism services for customers, has established a good reputation among them, and has shaped a brand image.