Miracll Chemicals Co., Ltd.

Miracll Chemicals Co., Ltd. is a prominent manufacturer specializing in polyurethane new materials and functional chemical raw materials. The company produces a range of products, including thermoplastic polyurethane (TPU), polyurethane (PUR), polyurethane dispersion (PUD), and polybutylene succinate (PBS), as well as specialty isocyanates and amines. Miracll's products find applications across various sectors, including consumer electronics, automotive manufacturing, sports and leisure, high-end equipment, green energy, and food hygiene. The company is listed on the ChiNext board of the Shenzhen Stock Exchange and has production bases located in Yantai, Shandong Province, and Hebi, Henan Province. Miracll distinguishes itself through its strong research and development capabilities, focusing on differentiated technological innovation to meet diverse customer needs. The company has developed a comprehensive operational framework that integrates customer relationship management with production processes, enhancing efficiency and responsiveness. Its commitment to continuous improvement and automation has led to the establishment of a digital factory, allowing for refined operational management and effective product supply. Miracll's market presence is bolstered by its recognized TPU products and ongoing advancements in PUR, PUD, and specialty isocyanate offerings.

1. Differentiated Technological Innovation Advantage The Company possesses strong R&D and innovation capabilities. Continuous technological innovation serves as an important guarantee for the Company to provide differentiated products and services, specifically reflected in differentiated production formulations and differentiated technical processes: (1) Differentiated Production Formulations: Through the molecular structure and design of intermediates, combined with specialty isocyanate raw materials from the Company's proprietary supply chain, integrated with the Company's years of accumulated functional additive compounding and blending technologies, as well as molecular weight design and control technologies, the Company has established product formulation and performance databases that meet corresponding requirements. It can respond quickly and effectively to market demands, provide formulation designs for differentiated products, and satisfy customers' varying requirements for product structure and performance. (2) Differentiated Production Processes: To meet customers' functional requirements for differentiated products, the Company has independently or jointly with upstream and downstream partners designed differentiated production installations according to the process requirements of different formulated products, achieving supporting process designs for manufacturing differentiated products according to product design specifications, and realizing differentiated product manufacturing through continuous technological upgrades and improvements. (3) Continuous Differentiated Product R&D Capability Aligned with Market Demands: The Company attaches great importance to the integration of R&D and market needs. The R&D team carefully listens to customers' voices, continuously consolidates new requirements, engages in ongoing technical discussions, and leverages its own technical accumulation to form a comprehensive differentiated product R&D system that caters to market demands. (4) Collaborative R&D Capability Across Multiple Product Categories: The Company's TPU enjoys high recognition in the market, while PUR, PUD, and specialty isocyanate products are also advancing steadily and gaining visibility in the market. Through efficient collaborative R&D across multiple product categories, the Company has gradually formed a differentiated market demand solution system, providing customers with more efficient and effective material solutions. 2. Comprehensive Operational Advantage The Company possesses powerful comprehensive operational capabilities that ensure efficient operations and satisfy customers' product and service needs, specifically as follows: First, differentiated operations based on customer needs. After accumulating a large volume of differentiated customer needs and orders, to address the operational management complexities arising from numerous differentiated customer requirements, the Company independently developed a CRM information platform to establish technical profiles for customers. When orders are received, the CRM platform simultaneously imports the customer's technical profile, integrating the entire process from production scheduling, warehousing and supply chain, QC, shipping selection, to customer complaint handling. Meanwhile, based on the CRM information platform, the Company can efficiently achieve cross-departmental operational management, significantly enhancing overall operational efficiency to realize stable production and supply of differentiated products. Second, continuously improving intelligence. The Company has been striving to enhance the automation and intelligence of its production and operations, building a digital factory. It has currently established an information platform with full functional modules for operational management, with traditional ERP operations at its core and unified central dispatching, achieving refinement and visualization of the manufacturing process, basically reaching a high level of automation, and realizing efficient production. 3. Marketing System Advantage Internally, the Company has established a marketing system centered on sales engineers and product managers, integrating production, sales, and R&D into a collaborative operational complex. On one hand, this effectively provides differentiated products and services. The Company's sales engineers mostly have backgrounds in chemistry and polymer science, with extensive experience in application technology, enabling them to provide professional marketing services to customers; R&D product managers participate throughout the entire process of product development, production, market promotion, and after-sales technical services. The professional technical service team formed by the close collaboration between product managers and sales engineers can better satisfy customers' differentiated needs. On the other hand, this effectively reduces internal management costs. The integrated marketing system enables the sales department's thorough understanding of the market to help the Company's R&D and production departments obtain market information in a timely manner, react quickly, and reduce time and labor costs during information transmission. 4. Talent System Advantage The Company's talent system advantage is the fundamental support for efficiently providing differentiated products and services. The management team possesses comprehensive experience in product R&D, production processes, and operational management, enabling them to accurately grasp the Company's development strategies while efficiently coordinating the work of all departments. Meanwhile, through competitive compensation systems and performance evaluation systems, the Company has attracted and cultivated a group of high-quality technical talents. First, it encourages technical personnel to participate in various forms of learning through multiple means, creating conditions for continuous talent development; second, it improves talent management mechanisms, strengthens talent reserves, and fully utilizes talent introduction strategies to systematically absorb and recruit outstanding graduates of all types, optimizing the personnel structure. 5. Industrial Chain Synergy Advantage The industrial chain synergy advantage supports the Company in providing customers with integrated solutions for upstream monomers and downstream new materials. Centering on polyurethane materials, the Company has laid out specialty monomer materials in the upstream industrial chain, strengthening weak links and key links in the industrial chain. By expanding upstream, it ensures the supply of high-quality specialty raw materials and low-cost production, forming an integrated industrial pattern, fully leveraging the synergistic effects of the industrial chain, and enhancing the Company's risk resistance capabilities and core competitiveness.