Citic Press Corporation

Company Profile

1.Brand Influence The company is anchored in the goal of building a socialist cultural power, giving play to its advantages in cultural exchanges between China and foreign countries, and contributing to the development of a socialist culture that is modern, global, forward-looking, national, scientific, and popular. The company uses knowledge to respond to the changes of the times, observes the changes of the times based on China. Every year, hundreds of books published by the company win various book awards and frequently appear on the bestseller lists. Both the introduction and export of book copyrights rank among the top in cultural enterprises. The company has been shortlisted as a "Key National Cultural Export Enterprise" for many consecutive years. CITIC Bookstore has been rated as a "Model Bookstore" and the "Most Beautiful Bookstore" for many times. The company's brand influence has reached a new high, with significant advantages in attracting top talents, gathering top resources, and prospering the industrial ecosystem. 2.Copyright Advantages and Content Planning Ability The company adheres to the original aspiration of "portraying the times, recording the times, and establishing morality for the times" and publishes good books for the people. It builds an open system with a global perspective and continuously improves the topic selection mechanism. During the reporting period, the company signed a series of key topics in the fields of business management, cutting-edge technology, popular science and new knowledge, academic humanities, and popular animation. It further expands new models of international manuscript solicitation. It expands the linkage with top animation, game, film and television IPs, and signs the publication rights of derivative books of "Black Myth: Wukong" and "Ne Zha: Subduing the Sea Dragon", which will be launched in the first quarter of 2025. The pre-sales are very popular. 3.Channel and Marketing Capabilities The company continues to promote the construction of an efficient closed-loop new distribution system and creates a hierarchical and classified communication matrix with users at its core. The government and enterprise channels have achieved in-depth cooperation with key and important customers in multiple categories and formats. The self-broadcasting on new media continues to set a benchmark in the book industry, with obvious leading advantages. In the context of the complex, changeable, and accelerating iterative trend of channels and marketing, the company relies on the synergy advantages of CITIC Group, continuously expands the cooperation territory, and builds a win-win ecosystem. The company's marketing strategies are becoming increasingly refined and verticalized, the data-driven marketing model is constantly optimized, and the ability to control channels and prices is steadily improving. 4.Cultivation Ability of New Quality Productivity The company always adheres to the concept of innovative development and actively embraces technological changes. Since the launch of the digital intelligence publishing platform, the key links in the entire publishing and distribution process of the company have significantly improved efficiency, and this has been gradually applied to other digital content and learning products. The company has built an AI video creation workflow and established a publishing knowledge base system, injecting new impetus into business development. The company's Kuafu AI platform for digital intelligence publishing has won the "Innovative Application Case of Artificial Intelligence Large Model in the Press and Publication Industry" awarded by the Chinese Academy of Press and Publication of the Publicity Department of the Central Committee.