Beijing Zhidemai Technology Co., Ltd.
值得买
300785
Shenzhen Stock Exchange
Company Profile
Since inception, Zhidemai has attached great importance to building contents and enhancing the quantity and quality of premium content. Through years of accumulation, it has put in place a content system with a virtuous cycle, which facilitates the scale growth of content, users, customers, and profits, and renders a network effect that is not easily reproduced. The "smzdm.com" consumer content landscape carries diversified forms of content and adopts refined operation with an aim of enhancing the user experience and offering more high-quality consumer content. Abiding by the “value-driven” business philosophy, Zhidemai has been recommending cost-effective products and high-quality consumer content to users, gradually rising as a trusted consumption advisor and consumption decision-making tool for users. With a good reputation among users, the user scale and influence in the consumption field are increasing day by day. The advantages such as large user base and high user quality have gained recognition among a range of e-commerce companies and brands. Through word-of-mouth communication, Beijing Zhidemai Technology has increasingly become a key partner for more e-commerce companies and brands to acquire users and enhance brand influence. So far, Zhidemai has attained long-term partnerships with well-known domestic and foreign e-commerce companies and brands such as Alibaba, JD, Pinduoduo, Douyin，Nike，Dreame,Apple,CDF,Sisley,Hisense,Haier. Through years of practice and accumulation, Zhidemai has forged an excellent core R&D team with high stability and strong cohesion. As of 2022, Zhidemai and its subsidiaries have gained a total of 2 appearance patents, 244 software copyrights, and 40 copyrights of registered works, presenting prominent technical advantages. Zhidemai's technology R&D guarantees stability of the website operation and data processing efficiency, continuous improvement of the internal information system and user experience, and explores the application of cutting-edge Internet technologies such as AI and big data.
Full description
Founded in 2011, Beijing Zhidemai Technology Co., Ltd. has built a unique online community "smzdm.com" centering on the development strategy with consumer content at the core. Through a decade of dedication, "smzdm.com" has gathered a group of users with high level of education, strong power of consumption, loyalty and dynamics. Hither to, "smzdm.com" has risen as a prominent platform for e-commerce companies and brands to acquire users and expand brand influence. In 2022, it brought GMV of more than RMB20 billion to brand/e-commerce platforms. With the rapid progress of mobile Internet, short video, live streaming and other forms of content, the landscape of consumer content is undergoing disruptive changes in the new business environment. In view of the new landscape, Zhidemai makes further progress on the front of three core sectors, namely, consumerd content, marketing service and consumption data, while focusing on consumer content in all sectors. In doing so, it aims to enhance efficiency of connecting between e-commerce/brands (B-end) and users (C-end) and builds an ideal world with the consumption information flowing freely. In particular, while expanding the influence and scale of the community "smzdm.com", Zhidemai shapes a landscape that owns more traffic and covers users both in and out of the website by actively deploying consumer MCN business. Meanwhile, it leverages the rise of new media channels such as Douyin, relies on the traffic system constructed in and out of "smzdm.com" and on consumer MCN business, taps into the marketing service sector, empowers e-commerce companies and brands with content, provides a full range of services such as third partner Douyin operation and live commerce, and boosts the marketing effect with quality and efficiency. Going forward, Zhidemai shall gather more data resources from the business of consumer content and marketing service, and form an underlying data system covering multiple dimensions from people, goods, fields to media, so as to improve the efficiency of front-end business services, explore commercialization approaches, and bring sustainable growth of performance.