Vats Liquor Chain Store Management Joint Stock Co., Ltd.
华致酒行
300755
Shenzhen Stock Exchange
Company Profile
The company's competitive advantage is mainly reflected in: (1) brand influence. The brand strength of Huazhi liquor store has been continuously improved, and the concepts of "buying real wine to Huazhi" and "buying famous wine to Huazhi" have been further recognized by channels and consumers; (2) Diversified products. In 2020, while continuing to maintain good cooperation with the original wine enterprises, the company also launched new products such as Diaoyutai boutique wine (iron cover), lotus wine, large-scale 42 ° fourth founding margin and its Zodiac commemorative wine, Penfolds bottle lot.618 enhanced white wine, Lafite Rothschild family "little Lafite" Doha millon winery dry red wine, "little Lafite" Lafite BOAC red wine and so on, Sign and launch the 30 revival version of Qinghua Fen Liquor, a strategic product of Fen Liquor, to further optimize and improve the product structure to meet the diversified consumption needs of consumers. (3) Product fidelity system. The company always adheres to "fidelity" as its foundation, and adopts the combination of source control, information technology management and consumer supervision to ensure that the wine in the channel is genuine; (4) Omni channel marketing network. The company not only serves b-end customers. It also actively develops C-end customers through Huazhi preferred wechat applet, e-commerce platform and other channels. The company has built several front-end warehouses to serve b-end customers in the way of serving C-end customers and improve service efficiency. (5) Warehouse logistics efficiency. On the one hand, the company strengthened the in-depth cooperation with the national front-line logistics companies, and launched safe, fast and effective distribution service modes such as remote aviation, intra city express delivery and special vehicle distribution, so as to fully meet the business needs of customers for high efficiency products. On the other hand, the company increased the investment in logistics hardware, vigorously added front-end warehouses nationwide, shortened the distribution distance, and further improved the product distribution timeliness of the company.
Full description
The company is one of the leading boutique beverage distributors and service providers in China. With the core concept of "quality, fidelity, service and innovation", Baijiu has been developing and selecting products that fit the needs of the market through the long term cooperative relationship between liquor circulation and the upstream liquor production enterprises, which has been built over the years. Wine, imported spirits and other high-quality wine products at home and abroad and diversified services are committed to establishing and improving the wine marketing ecosystem, and creating a fast wine consumption service system all over the country through the Internet sharing economic platform to meet the escalating market demand. Over the years, the company has deeply cultivated the liquor consumption terminal market. With professional operation team, rich product marketing experience and profound liquor culture cognition, the company has built an omni-channel marketing network system including chain liquor stores, retail outlets, Ka stores, group purchase, e-commerce and terminal suppliers, so as to form a long-term and stable cooperative relationship with well-known upstream liquor enterprises and liquor merchants; While providing efficient and convenient services for manufacturers, the company also provides high-quality and rich products for end consumers, thus becoming a key link between manufacturers and mass consumer market; Taking advantage of the good interaction with end consumers, the company actively participates in product development. On the one hand, it selects high-quality drinks with well-known brands and high cost performance for sales. On the other hand, it cooperates with brewing enterprises to guide them to develop new products that meet the market demand and provide consumers with diversified and personalized choices; The company has built a complete information supply chain management system, covering procurement, logistics, warehousing and sales. It is committed to providing consumers with fidelity high-quality drinks and high-quality and standardized high-quality services, so as to win wide recognition in the market. In 2011, the trademark of "Huazhi liquor store" was recognized as "China's well-known trademark" by the Trademark Office of the State Administration for Industry and commerce.