Loctek Ergonomic Technology Corp.
乐歌股份
300729
Shenzhen Stock Exchange
Company Profile
The company has been deeply involved in the field of ergonomics and public health for many years, and has grown into a globally renowned developer, manufacturer, and seller of smart home and healthy office products. With the continuous expansion of its cross-border e-commerce business scale, the company has also extended its project of innovative comprehensive services for cross-border e-commerce public overseas warehouses. Currently, the company's main business is developing steadily, realizing the dual-wheel drive and coordinated development of smart homes and public overseas warehouse businesses. The main competitive advantages are as follows: 1. Advantages in Smart Home and Healthy Office Business (1) As a global leader in the smart home and healthy office industry, the value of our proprietary brand is widely recognized. (2) The establishment of an omni-channel layout and the development of a Manufacturer-to-Consumer (M2C) operational model, ensures the steady growth of the business. (3) The company's product and technology innovation capabilities lead the industry, and we are continuously enhancing our innovative capabilities. (4) By reinforcing the advantages of scale and automation capabilities, we are building an industry-leading intelligent factory for linear drives. 2. Advantages in Public Overseas Warehouse Business (1) Accumulating own freight and customer freight simultaneously enhances the advantages of scale and bargaining power in the upstream and downstream of the cross-border logistics industry chain. (2) Relying on the background of a publicly listed company and a sound reputation, we insist on compliant operations and have become the first choice for cross-border e-commerce sellers of medium and large-sized items. (3) Continual improvement of logistics network and automation and informatization construction within the warehouse, warehouse operation capability is constantly enhanced. (4) Reserving 5000 acres of industrial logistics land in advance at a low cost, and planning to build its own overseas warehouse in the future, can reduce operating costs and form a unique competitive barrier. 3. The synergistic effects of cross-border e-commerce and overseas warehouse business are gradually becoming apparent. 4. An excellent management team and effective incentive mechanism provide human resource support for the company's continuous development.
Full description
(I) Main Business, Main Products, and Their Uses During the reporting period, the company's main business income came from the production and sales of smart home and smart office products, as well as income from cross-border logistics services based on public overseas warehouses. 1、Smart Home and Smart Office Products: Based on linear drive technology and following the ergonomic concept of "health, comfort, safety, and efficiency", the company innovatively develops smart home and smart office products which includes: (1) Series of height-adjustable desks. Compared to traditional fixed desks, these products employ linear drive technology to control the elevation of the desk surface, enabling alternating sitting and standing, thus reducing spinal pressure and alleviating the health damage caused by prolonged sitting. As living standards improve and the pursuit of health and comfort becomes a priority, these products have increasingly become the choice of many consumers. Depending on the usage scenario, the line includes adjustable home desks, office desks, study desks, gaming desks, dining tables, calligraphy tables, among others. (2) Series of ergonomic chairs. Designed to provide lumbar support and promote good posture, these products offer comprehensive comfortable support, minimizing fatigue from long hours of work, proving them to be indispensable to healthy, efficient office work. The fitness office chair, built on the concept of "light fitness + light environmental protection," innovatively combines a cycling device and an ergonomic office chair, meeting "fitness" and "office" demands simultaneously. (3) Series of height-adjustable platforms. Normally placed on fixed desks, these products, equipped with a height-adjustment function, allow users to easily alter the platform's height to adapt to alternating sitting and standing, meeting the demands for flexibility and ergonomics in modern office environments. (4) Series of electric function sofas. Via linear drive technology, these products offer unlimited adjustments to different sofa positions (sitting, lying, and TV watching), with features such as rocking, lifting, and zero-gravity. They can be controlled remotely via voice and Bluetooth wireless, providing a tech-savvy, comfortable, and smart living room environment for consumers. (5) Series of smart electric beds. Based on low-noise direct-current linear actuators, these products employ linear drive technology to offer various adjustments to back, waist, and legs. With functions such as snore prevention, back elevation, and massage, they offer consumers a comfortable, safe sleep experience. 2、Public Overseas Warehouse Cross-Border Logistics Services: Positioned as the infrastructure for cross-border e-commerce brands venturing overseas, the company comprehensively provides one-stop cross-border logistics services, dedicated to offering cross-border sellers of medium-to-large products services including first leg sea shipment, drop shipping, FBA forwarding, overseas warehousing, after-sales hosting, export agency, supply chain financial services, and independent station distribution. Since the inception of this service in 2020, the company has experienced considerable growth, benefiting from the continuous uptick in e-commerce penetration rates in the U.S. and the burgeoning cross-border e-commerce in China. Having served 778 cross-border e-commerce seller brands venturing overseas, and in tandem with the company’s cross-border e-commerce business, the company has facilitated a double-wheel-drive contributing to the steady enhancement of its business performance.