Doctorglasses Chain Co., Ltd.

Company Profile

1. Brand advantage Since 2014, Doctorglasses has been rated as "Shenzhen Time-honored Brand" and "Shenzhen Top 50 Chain Stores" for 10 consecutive years. It has a high brand awareness and reputation in the industry, and the accumulation of intangible assets has continuously improved the brand value. At the same time, since its establishment, Doctorglasses has always focused on differentiated brand positioning, and has made every effort to create six major brands to meet the multi-level needs of different consumers, including "President optical" positioned as "high-end customization", "Doctorglasses" positioned as "professional optometry", "Boojing" positioned as "new consumer retail", "zèle" positioned as "fashion fast-moving consumer goods", "ShiRenGong" positioned as "national franchise", and "ZORRO" positioned as "retro cultural theme". Doctorglasses continues to optimize the systematic construction of store brands, thereby broadening the scope of target consumer groups, achieving brand effects and chain advantages, and further consolidating Doctorglasses's leading position in the field of eyewear retail. 2. Sales channel advantage Doctorglasses has strong channel advantages, and its sales network and service system are spread all over the country. Over the years, Doctorglasses has been deeply cultivating the first- and second-tier core consumer markets in China, such as East China and South China, and has actively expanded the sinking market through the franchise model, continuously optimized and upgraded the sales channel layout, and continuously improved the sales network. As of the end of 2024, Doctorglasses has a total of 557 stores nationwide. Relying on the industry-leading supply chain management and professional service level, Doctorglasses has firmly grasped the opportunity of channel transformation and has established close cooperative relations with some well-known domestic commercial real estate developers, large supermarkets, and medical institutions. Through multi-party resource integration and complementary advantages, the scale of sales channels has been orderly expanded and the profitability of single stores has been improved. Together, a comprehensive optometry service system has been built to escort the general public to have healthy vision. At the same time, Doctorglasses continues to expand its business radius, actively create an integrated online and offline sales model, and continuously expand its business coverage through online high-quality channels to achieve the development of omni-channel sales business. Compared with the traditional marketing model, Doctorglasses's stores can attach POI positioning information when publishing glasses promotional videos on various local life service platforms, and establish a more accurate product information push mechanism while attracting offline traffic, so that consumers can enjoy convenient product selection and high-quality services, and improve word-of-mouth effects and product repurchase rates. 3. Product advantages After years of operation and development, Doctorglasses has established long-term and stable business cooperation relationships with well-known domestic and foreign frame and lens suppliers and manufacturers, such as Carl Zeiss, Kering Group, Essilor, and LVMH. Stable and efficient supply channels provide strong support for Doctorglasses's product diversity, enabling Doctorglasses to develop its own brands while continuously enriching its agent brands. In order to meet the wearing needs and consumption habits of different consumers, Doctorglasses selects eyewear products with high quality, fashion and comfort for customers worldwide, selects functional lenses that solve consumers' vision pain points, and actively pays attention to the smart glasses track, continues to work hard in promoting the docking of industry resources, and upgrades and iterates the eyewear product matrix. The large-scale procurement of products has enabled Doctorglasses to obtain support from suppliers in brand promotion, marketing activities, rebates and concessions, and has also reduced Doctorglasses's operating costs to a certain extent and improved its market competitiveness. 4. Service and delivery advantages Doctorglasses has always adhered to the value of "customer first" and is committed to providing consumers with customized eyewear products and professional fitting services. As the first company in the optometry industry in Guangdong Province to obtain the qualification for professional skill level certification, Doctorglasses continues to increase investment in personnel training, and provides a solid foundation for Doctorglasses to accelerate the expansion of its marketing network through refined management models, standardized processes and systematic training mechanisms. Doctorglasses continues to build a digital supply chain, introduce advanced instruments and equipment, upgrade and optimize the delivery service department and after-sales customer service team, and rely on an efficient and high-quality supply chain and membership system to strengthen the linkage between sales terminals and delivery links, continuously improve customer order processing capabilities, and improve the delivery efficiency of processing and fitting glasses, which will help improve customer satisfaction and customer stickiness, creating favorable conditions for achieving resales, and thus better support the rapid development of Doctorglasses's retail chain business.