Shenzhen Bingchuan Network Co., Ltd.
冰川网络
300533
Shenzhen Stock Exchange
Company Profile
The company is one of the online game enterprises specializing in the research, development, distribution and operation of online games in China. Over the years, the company has continuously strengthened the research and development of online games and concentrated on creating quality game products that meet the market demand and satisfy players. The company continues to sum up the experience of game R&D and operation, actively cultivates the online game market, and is technology-driven and product-centered. After several years of rapid development and technology accumulation, the strength of technology R&D has been continuously enhanced, and the types of products have been continuously enriched. Starting from the pre-game planning, technical feasibility, commercial feasibility and R&D investment budget, we fully demonstrate every link in the project process, formulate specific game development plans, and organize the coordination of various resources such as planning, procedures, art and testing. By setting up a server group, we can complete the installation and debugging of online game server-side software, and promote, maintain, upgrade the version of the game and provide subsequent series of customer service. The company's product structure mainly includes two types: client-side online games and mobile games, with a variety of boutique client-side and mobile game products including Expedition and longwu. Since the commercial operation of the company's self-developed product "Expedition OL" in April 2010, it has been deeply loved by gamers with its excellent quality. It has accumulated a huge user group for more than ten years and has a certain IP value. By the end of the reporting period. Expedition OL won many important awards, and was named "Top Ten Most Popular National Online Games" at the 2010 China Game Industry Annual Conference, "Best Original Online Games" at the 2012 China International Digital Interactive Entertainment Exhibition (ChinaJoy), and was nominated for the 4th China Excellent Publications (Game Publications) Award in 2013. Following the "Expedition" IP, the company successively launched two MMO national war mobile game products, Expedition Mobile Games and Expedition 2 Mobile Games. The Expedition Mobile Games were beta-tested on Android platform and IOS platform on June 7 and July 2, 2018, respectively. Expedition 2 Mobile Games was launched in all channels on December 17, 2020, and won the Blackstone Award of the 6th hardcore league in 2020 (the most hardcore year). The company adheres to the "long-term" strategic planning. On the one hand, it continues to finely operate the company's original MMORPG and other game products. On the other hand, it actively explores a variety of game tracks, making breakthroughs in new types of games such as cards and bringing forth the new ones. In 2022, the company launched mobile games with cards such as Super World and X-hero. "Super World" is a card-placing mobile game independently developed by the company to explore the background of adventure stories. It was officially launched on Android and iOS platforms in August 2022, and has performed well since its launch. The company strives to bring more fresh experiences to users and endow the game products with long-lasting vitality and competitiveness by integrating the new gameplay and new features that the innovation market loves into the game products, which has been widely welcomed by players. "X-HERO" is an RPG card-placing mobile game independently developed by the company with the theme of superheroes. It was launched on overseas iOS in December 2020, and the players responded well during the reporting period. With keen insight into the market and efficient execution, the company has explored a mature promotion model and further accumulated overseas market experience through active practice in global distribution.
Full description
Shenzhen Glacier Network Co., Ltd. (code: 300533) is an online game company specializing in the research, development, distribution and operation of online games. In 2016, it was listed on the Growth Enterprise Market of Shenzhen Stock Exchange. The controlling shareholder and actual controller of the company is Mr. Liu Heguo. Over the years, the company has deeply cultivated the online game market, focused on the continuous research and development of online games, and concentrated on creating quality game products that meet market demand and players' satisfaction. After several years of rapid development and technology accumulation, the company has achieved high-quality development, continuously expanded its scale, continuously enhanced its technical research and development strength, and continuously enriched its product types. It has launched and operated a number of excellent games, among which the client games include Expedition Online, longwu, Invincible Legend, Shadow Warrior and Ghost Valley, and the mobile games include Expedition Mobile Games, longwu Mobile Games, Expedition 2 Mobile Games and X-HERO. In recent years, the company has adhered to the development route of high-quality games, paid attention to product quality and player experience, adhered to user-centered optimization of products and services, actively improved and improved corporate governance, introduced milestone management assessment methods for R&D projects, established a more effective operation mechanism, ensured the smooth implementation and orderly progress of the company's business plans, and carried out various businesses in an orderly manner in accordance with the development strategy and business plan formulated by the Group. In terms of end-game products, the company insists on continuously improving the quality of the game, continuously strengthening the innovation of technology and version, releasing information pieces, improving the playability of the game and ensuring the sustainable profitability of mature end-game products. Mobile game products: In recent years, the company has successively launched Expedition 2 Mobile Games, X-HERO and Super World, and a number of game products are under research. The company adheres to the enterprise development concept of "all for user experience", follows the guiding ideology of "excellent strategy", advocates the corporate culture of "honesty, responsibility, innovation and sharing", and provides users with wonderful game experience through continuous product innovation and technological innovation. In the future development, the company will fully and effectively integrate all kinds of resources, increase the R&D and operation of mobile game products, actively increase the R&D investment of other kinds of fine games such as cards, seek new growth points of future performance, explore new game business models, effectively coordinate independent R&D with product agents, give full play to the management advantages of China and Taiwan, drive the R&D progress of products with market demand and the latest frontier dynamics of the industry, and take refined operation of high-quality products as the core operating concept to enhance comprehensive competitiveness.