Zhejiang Jinke Tom Culture Industry Co., LTD.
汤姆猫
300459
Shenzhen Stock Exchange
Company Profile
1.Advantageous industry position Since the launch of its first globally popular recreational mobile application Talking Tom in 2010, the Company’s international R&D team has, developed and rolled out 20+ green, healthy recreational mobile applications and cartoon, film & TV product series thanks to their painstaking efforts on online quality contents centered on the “Talking Tom & Friends” IP for over 10 years. Up to now, the Company has established its two highly competitive categories including virtual pet raising and dash game and maintained its global leadership in certain segments of casual games like virtual pet raising and dash game. It has developed a long-running matrix of quality products represented by “My Talking Tom”, “My Talking Angela”, “Talking Tom Gold Run”, “My Talking Tom 2”, “Talking Tom Hero Dash” and “My Talking Tom Friends”. 2.World-class IP The Company has created and owned world-famous IP “Talking Tom & Friends”, which attracts massive user traffic of hundreds of millions of people worldwide. Through its further development of “Talking Tom & Friends” IP, the Company has fully tapped the potential value of this IP and developed the industrial eco-chain based on coordinated layout of online and offline operations with the foregoing IP as the core. 3.Broad user base of products With “Talking Tom & Friends” IP as core content, the Company has successfully developed and operated 20+ mobile application products and IP cartoon, film & TV product series in a number of major markets around the world, thus forming an extensive user base. To date, the global cumulative download count of IP mobile application product series has exceeded 17 billion times and the MAU (monthly active users) figure peaked at 470 million. The Company’s cartoon, film & TV products have had 32 different language versions and been aired in over 200 countries and regions in the world, with the global cumulative view count exceeding 85 billion. Built upon gigantic user traffic arising from the abovementioned massive user base, the Company is assured of considerable income from in-game advertising and in-app purchase in its IP themed mobile application products. Meanwhile, tremendous user traffic significantly drives sustained expansion of the Company’s offline business operations including IP derivatives and IP parent-child theme parks. 4.Leading big data precision marketing During R&D and operation of mobile applications, the Company has established a precision marketing and operation system based on data and oriented towards user behavior with the help of data analysis system. With enormous user base of its existing products, the Company has independently developed evolutionary machine learning algorithms. Through precise analysis and collation of related operating data without prejudice to user privacy, the Company optimizes its marketing channels, timely fine-tunes its market promotion work and provides support for operational and market decisions. The Company carries out precise advertising based on big data analysis of user characteristics and preferences. In the meanwhile, the Company provides customized forms of advertising in line with advertisers’ marketing demands and pushes advertisements to the users of its mobile application products.
Full description
Zhejiang Jinke Tom Culture Industry Co., Ltd. (the “Company”) is an integrated IP ecosystem operator that centers on the “Talking Tom & Friends” IP and focuses on coordinated development of online and offline operations. The Company is committed to building the “Talking Tom & Friends” parent-child IP brand and achieving in-depth realization of IP value by increasing user traffic through production and release of quality contents like online mobile application, cartoon, film and TV content and developing offline chain business modes including IP derivatives & licensing and new business services. Online mobile application business is the Company’s core business. In the field of online mobile application, the Company’s overseas research and development (R&D) team, which enjoys over 10 years working on recreational mobile applications, has developed and released 20+ green, healthy, entertaining developmental mobile applications centered on the world-famous IP “Talking Tom & Friends”, including “Talking Tom”, “My Talking Tom”, “My Talking Angela”, “Talking Tom Gold Run”, “My Talking Tom 2”, “Talking Tom Hero Dash”, “Talking Tom Karting” and “My Talking Tom Friends”. This business is commercially available in most countries and regions, such as European Union, US, China, Russia, Brazil and India. With its market cultivation and development over years, the Company has established its global leadership in segments including virtual pet raising and dash game, with a large user base of its product series around the world. Based on a huge number of users especially active users, the Company obtains income through in-game advertising and in-App purchase in mobile application products. In terms of offline business, while consolidating strong business results of its self-run IP themed parent-child amusement parks, the Company has been working hard on the development of park operations under the city partner model. It has gradually developed standardized, refined comprehensive operational solutions through marketing, service and other multidimensional upgrades and thus achieved satisfactory operating results. To date, the Company has opened IP themed parent-child amusement parks in various cities including Hangzhou, Hefei, Shaoxing, Ningbo, Rizhao, Zhuhai, Huhhot and Kuche. It will in the future accelerate the commercial presence of theme parks to effectively promote greater influence of “Talking Tom & Friends” brand and fulfillment of the strategic goal of integrated IP ecosystem operation. Meanwhile, with the rise of Generation Z as the new-generation consumers, IP economy now becomes a new business mode in the cultural and entertainment industry. Grasping this development opportunity, the Company has rolled out numerous IP derivatives covering diverse categories (e.g., baby products, children’s toys and household supplies) through continual independent development and IP development licensing. In addition to marketing on major e-commerce channels, the Company has also invested in maternal-infant community, live streaming and other forms of new media marketing to increase its sales and brand awareness.