Leyard Optoelectronic Co., Ltd.

Leyard Optoelectronic Co., Ltd. is a leading manufacturer in the LED display industry, founded in 1995 and listed on the Shenzhen Stock Exchange in 2012. The company employs nearly 5,000 people and operates 10 production bases and 9 research and development centers globally. Leyard is dedicated to advancing intelligent LED display technologies through continuous innovation and high-end manufacturing, positioning itself at the forefront of the industry with a strong global market presence. The company's primary focus is on intelligent LED displays, leveraging its technological expertise to create a diverse product portfolio. Leyard has established a robust business ecosystem that integrates various sectors, including cultural tourism and AI, while maintaining a commitment to innovation and operational excellence. The company has achieved significant milestones in LED technology, including the development of China's first full-color LED display and advancements in Micro LED technology. Leyard's global strategy encompasses a comprehensive marketing and service network, with localized operations in key international markets, enhancing its brand influence and market penetration.

The company always takes LED display technology as the core, with global leading technical strength, rich and diversified product system, global market layout and high-quality customer service, continue to highlight the "Leyard", "Planar" and "Optitrack" brand value and international influence. I. Technological Leading Advantage: multiple technological revolutions lead the development of the industry Since its establishment, Leyard has always adhered to the strategy of "innovation-driven development", taking technology research and development as the core engine of enterprise development, adhering to the research and development concept of "eating in the bowl, looking at the pot, planting in the field", continuously promoting technology iteration and product upgrading, and firmly occupying the commanding heights of industry technology. •In 1998, the company successfully developed China's first LED full-color display screen, breaking the foreign technology monopoly and opening a precedent of domestic production; •In 2010, the original "LED small spacing" technology was named, creating a new era of high precision display, and promoting LED display from outdoor to indoor; •In 2020, it will take the lead in realizing the industrialization breakthrough of Micro LED technology and promote LED display into a new stage of miniaturization, high definition and intelligence. •In 2024, the new generation of black diamond (Hi-Micro) products with substrate-free Micro LED chips (short side <30μm) will be launched. The volume is smaller and the response is faster. It can achieve deeper black and high contrast, significantly improve the picture layer and detail performance, and has higher stability and reliability. It is widely used in high-end display and other scenarios. The four technological innovations not only established the technical leadership of Leyard in the global LED display industry, but also greatly promoted the high-quality development of the global LED display industry. Up to now, the company has achieved a number of intellectual property achievements in the intelligent display sector and AI and space computing sector. Among them, the intelligent display sector added 243 patents in 2024, fully reflecting the solid technical barriers and strong intellectual property protection system built by the company in this field. Ii. Market layout advantages: Globalization strategy drives the internationalization of brands Adhering to the brand concept of "Liyade, let the world see", the company actively practices the global development strategy, and has built a global marketing and service network, and set up production plants in many places around the world, and continues to improve the brand influence and market penetration rate. •In terms of sales mode, China adopts direct selling + channel integration mode, while foreign countries mainly use channels and supplemented by e-commerce platforms to flexibly cover high-end, middle-end and sinking markets to meet multi-level customer needs; •In the international market, it has formed the European and American market centered on "Planar" and the Asian, African and Latin American market centered on "Liyade Hong Kong", and established a localized operation system through overseas mergers and acquisitions and the establishment of branches; •In terms of manufacturing, domestic factories are located in Beijing, Shenzhen, Changsha, Wuxi and other places, with Slovakia as the core overseas. Meanwhile, the construction of Saudi Arabia factory will be accelerated to further improve the global production capacity layout. At present, Leyard has grown from a leading enterprise in China's LED display industry to an international brand with global competitiveness. Iii. Industrial chain integration advantages: build an efficient and coordinated ecosystem Centering on Micro LED and other core technologies, the company actively promotes vertical integration of the industrial chain, builds a complete ecosystem from upstream chips to downstream applications, and improves product competitiveness and supply chain stability. •Deep cooperation with Ennostar Inc. to integrate key links such as chips, packaging and modules to improve the supply of core components; •Through equity investment, technical cooperation and other ways, improve the power supply, video processor, control system, ASIC driver chip and other key supporting links, enhance the system integration capability; •Build intelligent manufacturing base, realize automatic and digital production system, improve delivery efficiency and product consistency. Fourth, display the advantages of application expansion: multiple scenarios drive new growth drivers The company continues to expand the application boundary of LED display technology, actively layout emerging markets and future scenarios, and promote the display technology from "visible" to "immersive experience". •In the field of cultural tourism night tour, we will create landmark light show projects in cities and promote the wide application of LED display in urban landscape lighting and cultural tourism; •In the field of AI and space computing, LED display and motion capture technology are integrated to build XR virtual shooting solutions to serve the cutting-edge industries such as film and television production and metaverse; •In the emerging commercial display market, we have laid out conference all-in-one machines, LED cinemas, high-end home cinemas and other segments in a forward-looking way to seize the future growth high ground. Through the in-depth mining and forward-looking layout of diversified application scenarios, the company continues to expand the market boundary of LED display, and forms a new pattern of coordinated development of "technology + scene + content".