Beijing Baination Pictures Co., Ltd.
百纳千成
300291
Shenzhen Stock Exchange
Company Profile
1. Advantages of industrial chain integration The company's main business is positioned as an innovative IP whole industry chain operator. After years of operation and development, the company has carried out various businesses such as incubation, development, operation and investment management around IP content matrix. By integrating upstream and downstream resources, the company has continuously deepened its layout in the business segments such as screenwriting, film and television, entertainment and marketing, and is committed to opening up the inherent boundaries between different businesses and horizontally strengthening the overall synergy between film and television, entertainment and marketing. Vertically, the in-depth cooperation and value exploration between content, media and customers are continuously promoted, and the company's various business segments continue to be deeply integrated with the Internet. Through horizontal and vertical integration, the strategic layout and unique business model of the new cultural and creative operation chain have been initially formed. 2. Resource synergy advantage The company has deep industry resources in customer, media, entertainment, marketing and other segments and has achieved deep coordination of resources, which has laid a solid resource foundation for the company to become a cultural and creative media group with a new cultural and creative operation model. (1) In terms of commercialization, the company has accumulated a large number of high-quality customer resources. Driven by the increasing demand for customer content marketing, high-quality and sufficient customer resources can provide a huge realization space for the commercialization of the company's cultural and creative content. With the development of Internet channels, along with the integration of traditional media and new media, powerful video media strategic cooperation resources will become an important support for the development of the company's various businesses. The company has maintained a good cooperative relationship with first-line TV media over the years, and has carried out extensive strategic cooperation with emerging Internet media platforms. (2) In industrialization, the company has gathered a group of excellent professional film and television talents, with strong human resources advantages. The upgrading of cultural industry as a new wind of the national economic industry, industrial industrialization is bound to become a new development trend, strong human resources advantages for the company's cultural and creative content industrialization process provides a strong intellectual support. With the popularity of mobile Internet, content has become the most important traffic entry, and will act as a link to link new cultural consumption scenarios and consumption patterns, promoting the diversified development of the cultural and creative industry. In this context, the company's professional team and industry resource advantages will promote the transformation of the company's cultural and creative content from the workshop production mode to the industrial production mode, and improve the company's diversification and realization ability. Escort the company's long-term sustainable development.
Full description
1. Multi-format film and television business Including the investment, production, distribution and derivative business of multi-format film and television works, mainly including films, dramas, short videos, short plays, video, film and television games, super short plays, musical stage plays and super script entertainment and other multi-level film and television expression formats. The company obtains revenue through copyright sale, content marketing, payment sharing, derivative authorization or sale, etc. It is the source business of the company's IP production. (1) Drama business: The company takes high-quality dramas and series as the creation core. In the project, through strengthening pre-sale, customization management, master fine production and other measures, control project risk, improve project profitability; In terms of the business team, the company has increased the upgrading and transformation of the drama team by younger, typed, industrialized and serialized. On the basis of stabilizing the production capacity of the drama series, it has continuously enriched the product types and improved the product quality. (2) Film business: In recent years, the company has continued to introduce excellent film producers and creative production teams to enhance the core competitiveness of the company's film business. At present, the company has a number of film labels specializing in the research and development, production and promotion of film projects. (3) In terms of animation business, it mainly includes animation film and television, animation themed live action film and television, animation IP development and operation business, etc. Based on the good reputation of "Lion Boy" and mature animation film production experience, the company continues to deepen the field of animation film. (4) Other film and television formats: The company, Big Fish Fast Tour and bilibili Games jointly produced a full-length live-action interactive video game "Hidden True Detective", which has completed post-production and is currently in the stage of internal testing and approval; In addition, the innovative derivative super short play "Beyond it! Ajuan" is being intensively prepared and filmed. For the multi-format film and television business mainly engaged in by the company, the automation and multi-modal content generation brought by the development and iteration of generative AI can deeply empower the content industry (especially the animation film industry), constantly bring about changes in the content production mode, improve production efficiency, reduce production costs, and bring better visual effects to the audience. And then realize higher business value. In terms of animation business, the company has begun to try to integrate with related AI technology in the production of the animated film "Lion Boy". In terms of digital roles, scenes, animation performances, etc., the picture quality has been improved while the production efficiency has been greatly improved. For example, there are more than 1,800 audiences in the final stage of the Lion competition, which is based on four basic character models. Automatic animation generated automatically by AI. With the assistance of AI technology, the animation team of 150 people effectively completed all the production work of "Lion Boy" in only 16 months, and the production efficiency was greatly improved. 2. Innovate business It includes the online part of IP operation (virtual person, virtual anchor, digital collection, fashion game collection, etc.) and the offline part of IP operation (cultural travel, derivative consumer goods, etc.). As an innovative IP whole industry chain operator, innovative business will become the most important part of the territory, the company's multi-level film and television expression format will enable IP, and continue to operate IP through online (virtual person, virtual anchor, digital collection, fashion game collection, etc.) and offline (cultural travel, derivative consumer goods) multi-path. In the realization of IP derived business value while feeding content. In the context of the current comprehensive development of AI technology, the company will continue to try the combination of existing IP and AI technology to empower the company's virtual image (" salty fish strong ", "Guan Fu Cat", etc.) and build a better IP image matrix of "fun", "interactive" and "companionship". 3. Marketing business and book copyright marketing business Marketing business includes various forms such as content marketing and media agency. Content marketing is based on film and television, live broadcast and other content as the carrier, through the title, special contract, interaction and other differentiated overall service plan, to provide commercial customers with corresponding brand communication services, so that customers' products and brands can be familiar and recognized by the audience. Media agency is mainly to provide commercial customers with integrated media delivery services, including television, outdoor media and other ways. The company provides advertising services for brand customers with high-quality media resources, and operates hard and wide distribution of outdoor media resources such as Guangzhou Tower and high-speed railway booth; Actively innovate, develop cultural and creative consumer products in IP, explore productization and cross-border cooperation opportunities through IP operation, and constantly improve commercial liquidity.