Unilumin Group Co., Ltd.

Company Profile

1. Integrated light display solutions lead the industry's development With the continuous expansion of LED display and lighting business application scenarios, the market's demand for personalized, diversified, and one-stop services is gradually increasing. The company focuses on deepening its expertise in the field of LED light display, with unique industry advantages. Based on self-developed, self-produced, and self sold LED display and lighting hardware, it has successfully built a multi scene light display solution. This comprehensive solution covers consulting, planning, design, financing, construction, operation, and other fields, and can provide customers with a complete set of high-quality light display hardware products, control systems, visual presentation, creative content services, and one-stop light display solutions for artistic design. The company has comprehensively laid out the research and development of a fusion control software platform applied to various light display scenarios, which can provide consumers with interconnected, flexible definition, asset multi-purpose, value enhancement, easy expansion, easy maintenance, easy upgrade, and easy operation full scene, intelligent light display technology services. The company's integrated light display solution has been successfully applied in globally renowned scenarios, such as supporting the 6th Olympic Games, the 2025 Osaka World Expo, the annual CCTV Spring Festival Gala, the Hunan Museum's "Life Art - Ma Wangdui Han Dynasty Cultural Immersive Digital Exhibition", Adele's German Munich Concert Live, Saudi Arabia Carnival Season, etc., injecting new vitality into light display scenes. 2. Fully embrace AI and lead the new trend of industry development The company actively explores cutting-edge technology fields and takes the lead in elevating the "LED+AI" business to a strategic level. With end-to-end applications as the core, it builds an intelligent scene ecosystem driven by "hardware+IP+scene services", dedicated to meeting the emotional connection and immersive experience needs of homes, businesses, and public spaces, promoting the upgrading of traditional display products to intelligence and interactivity, and creating a full scene AI ecosystem covering To B and To C. Zhouming Technology's AI Agent platform has integrated mainstream models such as DeepSeek, Baidu Wenxin, Alibaba Tongyi, and Microsoft Azure OpenAI, supporting intelligent scheduling of multiple models, achieving comprehensive design of AI capabilities, and integrating self-developed Shanyin Da model and UniVMLM model to focus on emotional companionship and cultural inheritance. At present, the LED+AI series products have been officially launched and sold, covering TO B/TO C scenarios such as homes, cultural tourism, and commercial displays, including AI companion assistants, AI interactive fish tank screens, holographic transparent cabinets, etc. The company will separate and operate the "LED+AI" business independently, and continue to increase investment in computing power and algorithm research and development. It will work with well-known IP partners such as Aofei Entertainment and Huaqiang Fantawild to create a full scene AI light display ecosystem. With intelligent, experiential, and content-based new supply, it will bring a "warm and thoughtful" light display interactive experience to global users, fully opening up a new era of intelligence in the LED industry. 3. Leading the innovation of Mini/Micro LED display technology, building a strong "core power" moat As a leading enterprise in the LED display industry, the company continued to make efforts in the field of Mini/Micro LED technology during the reporting period, promoting the application of MIP products in different scenarios such as leasing, commercial display, distribution, outdoor, and creative display. The products cover indoor small pitch and outdoor high brightness applications, driving the upgrading of MIP display technology. At the same time, the efficiency of large-scale transfer equipment has been continuously improved from 150K/UPH to 300K/UPH, resulting in improved product manufacturing efficiency, reduced product costs, and gradually achieving scale and standardized manufacturing processes, promoting industrial technology upgrading and realizing intelligent manufacturing of standardized products. Since the establishment of the company, effective R&D investment has been maintained. In the first half of 2025, the group had 1117 R&D personnel, accounting for 20.20% of the total number of employees. The R&D investment was 174 million yuan, accounting for 4.77% of the operating revenue. In the first half of 2025, the company obtained 167 new patent authorizations, including 40 new invention patent authorizations, and its technological innovation strength was once again recognized by authorities. As of the end of the reporting period, the company has accumulated 3398 patent authorizations, 302 software copyright registrations, trademark layouts in over 200 countries, and has participated in the compilation of more than 190 international, national, and industry standards. 4. Continuous innovation and consolidation of business models, comprehensive upgrading of global sales network The company has always adhered to the global layout of its marketing system. In terms of business model, the domestic market focuses on channel system construction and deep cultivation of major customers. It enhances the stickiness of major customers through integrated light display solutions, model innovation, service guarantees, etc. By strengthening the construction of hierarchical distribution channel networks, increasing resource investment, matching standardized product solutions, and reaching deep market strategic cooperation with partners, it has basically completed the nationwide channel layout. The overseas market adopts the core model of "graded distribution+localized services", relying on close cooperation with distributors and agents to jointly explore the market, and the core cooperation network focuses on local top customers. At present, the company's marketing network has covered more than 160 countries, established partnerships with over 5600 distributors, and set up more than 20 overseas subsidiaries and offices. The company has a talent team building mechanism consisting of UCE certification, UPE certification, Zhouming Academy and other training mechanisms, and has trained more than 2330 professional skilled personnel. Through years of channel cultivation and campaign empowerment, the breadth, depth, and empowerment level of the company's sales and service network have been further improved, and its market advantages have been further highlighted. The company adheres to the customer-centric approach, upholds the development concept of mutual benefit and win-win, and has established a "GTM+GTS+AR" iron triangle marketing service model.