Songcheng Performance Development Co., Ltd.
宋城演艺
300144
Shenzhen Stock Exchange
Company Profile
The Company upholds the business philosophy of “A little kindness deserves a great return” and “Give us one day, and we’ll give you a thousand years.” With the mission of providing customers with heartwarming on-site entertainment experiences, we have been deeply rooted in the cultural and tourism industry since our establishment, continuously exploring and accumulating experiences to create a unique “theme park + cultural performance” business model. This has established a replicable, iterative, and scalable growth path, enabling us to grow into a leading comprehensive cultural and tourism service provider in China. We are now one of the Top 30 Cultural Enterprises and a National Demonstration Base for the Integration of Culture and Technology.The tourism industry is increasingly becoming both an emerging strategic pillar industry and a public well-being industry that embodies the spirit of the times. As a company deeply aligned with the national strategies of cultural rejuvenation and the development of cultural tourism as a pillar industry, we will fully leverage our competitive advantages to continuously create extraordinary high-quality performances and deliver unique, immersive cultural tourism experiences. Through this, we aim to achieve sustainable, high-quality development while further consolidating our leading position in the industry.
Full description
During the reporting period, the company mainly engaged in on-site performing arts and tourism services. (1) Live performance The company has created a unique business model of "theme park+cultural performance", relying on the two major brands of "Songcheng" and "Eternal Love", and using specific scenes such as theme parks as carriers to provide customers with comprehensive cultural and tourism products that focus on live performances and integrate interactive experiences. As of the end of the reporting period, the company has opened projects including Hangzhou Songcheng Tourist Area, Sanya Qiangu Scenic Area, Lijiang Qiangu Scenic Area, Jiuzhai Qiangu Scenic Area, Guilin Qiangu Scenic Area, Zhangjiajie Qiangu Scenic Area, Xi'an Qiangu Scenic Area, Shanghai Qiangu Scenic Area, and Guangdong Qiangu Scenic Area. (2) Tourism Services Including light asset output business and online ticketing sales business. The light asset export business is provided by the company to its partners with brand authorization, planning and design, director editing, custody and operation services, and charges a package of service fees and entrusted management fees. As of the end of the reporting period, the light asset export projects that have been put into operation include Changsha Tanhe Ancient City, Yichun Mingyue Eternal Scene Area, Zhengzhou Huangdi Eternal Scene Area, and Three Gorges Eternal Scene Area. The online ticketing sales business mainly refers to the online direct sales and distribution of tickets and performance tickets for the company's operational projects, as well as the combination of third-party suppliers to form joint and package ticket sales.