Hiconics Eco-energy Technology Co., Ltd.

Company Profile

The company was established in 2003 and has been deeply engaged in the industrial drive field mainly focusing on high-voltage frequency converters for many years. It has expanded its business scope to three major areas: green energy solutions, household energy storage, and photovoltaic grid-connected inverters and high-voltage frequency converters. It has accumulated solid technical foundations and high-quality customer resources, and built a long-term sustainable core competitiveness, which is mainly reflected in the following aspects: 1. Differentiated competitive advantages such as comprehensive empowerment and brand authorization from Midea Group As the controlling shareholder of the company, Midea Group firmly supports the company's business layout and development. It authorizes the company to use the "Midea" brand to carry out business such as photovoltaic EPC, Midea Green Energy for Homes, and photovoltaic grid-connected inverters, and empowers the company comprehensively in key areas such as R&D, manufacturing, supply chain, and global sales. This helps the company continuously consolidate its industrial foundation, reduce operating costs, improve the efficiency of value chain operations, and quickly seize global customer opportunities. After obtaining the brand authorization from Midea Group, the company quickly won customer trust and reduced the initial trust cost in the market promotion stage by leveraging the popularity and reputation of the "Midea" brand. The brand authorization has strengthened the company's credit, making it easier for the company to attract attention and favor from upstream and downstream players in the highly competitive photovoltaic industry. At the same time, the company has collaborated with Midea Group's Building Technology Division on the overseas sales channels for heat pumps, fully utilizing its sales channels and technical support to help the company's household energy storage products quickly reach the target customer group. Furthermore, with the digital empowerment from Midea Group, the company independently built a digital platform integrating multiple financiers, businesses, and products for the green energy solutions business. This platform integrates power station development, construction, intelligent operation and maintenance, and professional consulting services, and is highly intelligent, enabling full online management of business processes and automated connection and flow of each link. Relying on this digital platform, Hefei Midea Hekon Photovoltaic Technology Co., Ltd. has built a powerful energy management ecosystem. Through a single port, it can efficiently manage multiple financiers and various business models, improving overall operational efficiency. The company's human efficiency is twice that of mainstream competitors in the same industry, forming a significant differentiated competitive advantage. The operational experience accumulated by Midea Group in the global consumer electronics and industrial technology industries over the years has been effectively inherited in the company's operating mechanism, helping the company identify opportunities and risks in the alternating industrial cycles in the highly competitive fields of new energy and industrial automation, reducing the company's trial-and-error costs, and quickly building a core competitive ability with differentiation. 2. Self-built and continuously cultivated vertical integration advantage of the value chain The company adheres to a long-term development philosophy and continuously invests resources in core links of the value chain such as R&D and manufacturing, building self-research and self-manufacturing capabilities for hardware and software systems, and gradually achieving autonomous control over key elements that affect product services and value chain efficiency. Through continuous optimization of resource allocation, strengthening management, and improving efficiency, it has formed a vertical integration advantage of the value chain for its main products, which are independently researched and produced. In the fields of new energy and industrial automation, the company's deeply constructed vertical integration advantage of the value chain is particularly prominent. Based on its independent exploration and accumulation of core technologies and practical experience, it has essentially avoided excessive reliance on cooperative suppliers and can more systematically, timely, and accurately control key indicators such as cost, quality, and delivery time, and respond more flexibly and accurately to global order demands, providing a solid support for the company to effectively cope with fierce market competition. In terms of R&D, the company promotes technological innovation in fields such as power electronics, power transmission, digitalization, and energy management based on customer and market demands, strengthens product planning capabilities, and optimizes product structures. The company has established two R&D bases, namely the R&D base for high-voltage frequency converters, household energy storage and photovoltaic grid-connected inverters located at the company's headquarters in Beijing, and the R&D base for household energy storage and photovoltaic grid-connected inverters in Suzhou. At the same time, it actively conducts multi-level technical exchanges and collaborations with various research institutes of Midea Group, third-party certification institutions, and scientific research institutions, promoting product technological innovation and core technology layout. The company actively promotes the development of the industry, participating as a major reviser in the revision of relevant national standards for high-voltage frequency converters, and also participating in the compilation of relevant standards for the photovoltaic energy storage industry. In terms of manufacturing, the company has gradually formed a dual-manufacturing base layout based in China, including the manufacturing base for high-voltage frequency converters, household energy storage and photovoltaic grid-connected inverters located at the company's headquarters in Beijing, and the manufacturing base for household energy storage and photovoltaic grid-connected inverters under construction in Anqing, fully supporting the medium and long-term development and category expansion needs of the industry. At the same time, the company has intensified the introduction of advanced software and hardware facilities, including the first-class testing center and dust-free constant temperature workshop that have been built, providing important support for the improvement of product capabilities. Combined with the continuous advancement of digital business transformation, the company continuously creates management value through lean management of the large manufacturing platform, optimization and improvement of the value stream cycle, and resource coordination in upstream procurement. 3. Long-term strategic thinking and rational and pragmatic cultural values advantages The company adheres to long-termism and rational pragmatism in its business philosophy, resolutely refraining from blindly pursuing short-term interests and market trends. It focuses on the medium and long-term trends of the global industry, pragmatically accumulates competitive advantages, and resolutely and orderly invests key resources. It builds a talent team with outstanding competitiveness, continuously upgrades and innovates products and services, and actively responds to the differentiated needs of global customers.