Rastar Group
星辉娱乐
300043
Shenzhen Stock Exchange
Company Profile
Rastar has gradually promoted core competencies in the field of interactive entertainment through the accumulation of emerging business integration experience, in respect of: 1. Mature innovative capability and technology of research and development ensure the leading position of Rastar’s business among the industry. 2. Rastar has strong cooperative relationship with product agents and high-quality channels. 3. Rastar has sufficient high-quality IP resources, ensuring the core audience base for the product development, so that Rastar can stand out from competitors. 4. Strategic layout makes Rastar have a significant advantage of first-mover, and therefore, Rastar can be better benefit from the huge market space of Chinese cultural and entertainment field. 5. Rastar has a management team with outstanding performance and sufficient industry experience. In the toy and derivative business, Rastar is the leading automobile model manufacturing company in the domestic market and car model provider licensed by the global brands. As for the game business, Rastar mainly focuses on the developing and operating the web games and mobile games. It has become a domestic leading game platform-oriented enterprise that integrates the research and development, distribution and operation and it is achieved via the industrial layout of two parallel products lines of web games and mobile games. In the aspect of sports business, Rastar has acquired and controlled REIAL CLUB DEPORTIU ESPANYOL DE BARCELONA, S.A.D., and became the first listed company to control one of the football teams in the top five leagues.
Full description
As a leading cultural and entertainment enterprise in China, the major businesses of Rastar include games, toys and derivatives, sports, and investment. Rastar is actively promoting the chain extension of the whole industry to provide users with high-quality content and services and to create a deep integrated entertainment experience for them. The game business is the fastest growing and most promising business segment of the company and it is also the key to the strategic transformation of our company. Rastar group includes Teamtop Game, Xinghui Changyu , Xinghui Starfun and many other well-known game company engaging in game development, distribution and platform operation. Focusing on the development and operation of mobile games and web games, Rastar has created an online game system with full-cycle integrated management and become a group with leading capability of traffic operations throughout the industry. Moreover, Rastar has infiltrated the game industry chain through upstream and downstream investment to more than 40 enterprises. The representative works of Rastar contain ‘The Heaven Sword’, ‘Legend of Dragon Knight’, ‘Ownage Burst, ‘Blade Hero’, ‘The Conqueror’, ‘Legend of the Three Kingdoms etc. As for the toys and derivatives business, the product line of Rastar covers radio-controlled cars, die-cast cars, model cars for collection, transformable cars, ride-on cars, electric motorcycles, children's bicycles, electric trolley case, children car seats, intelligent robots and other model cars, toys and baby products. Rastar owns the leading production and development capability of toys among the industry and has cumulatively acquired authorization from more than 20 official licenses from automobile brands with over 300 automobile products, which is one of the domestic enterprises with most licenses from the automobile enterprises. Exporting toy products to more than 120 countries and regions, owning trademark intellectual property in 50 countries and regions, Rastar has become a strategic partner and high-quality supplier for a number of automotive manufacturers. And the brand of RASTAR has also become one of the well-known toy brands worldwide. Turning to the sports business, taking REAL CLUB DEPORTIVO ESPANYOL (HK) COMPANY LIMITED as the subject of investment, Rastar became the first listed company to control one of the football teams in the top five leagues via acquiring REIAL CLUB DEPORTIU ESPANYOL DE BARCELONA, S.A.D. It approached sports industry by acquiring a football club and then promoted the lateral extension by managing the high-quality club assets and a top-notch training system for the young players. The development in sports industry is an important measure for Rastar to further enrich and improve the ecology of interactive entertainment industry, as well as an important part of Rastar's internationalization strategy. Investment business mainly concentrates on toys, games, sports and other entertainment consumption areas. Rastar forms a system of internal synergy through investment throughout the industry chain and strengthening resources integration of upstream and downstream seepage. Rastar Group and its subsidiaries have invested in several NEEQ-listed companies, including Shuye Environmental Technology Co., LTD.