Guangzhou Ruoyuchen Technology Co., Ltd.
若羽臣
003010
Shenzhen Stock Exchange
Company Profile
As a global consumer goods brand digital management company, RUOYUCHEN has been deeply rooted in the e-commerce and consumer sectors for over a decade. Its business spans more than 30 countries and regions worldwide, providing high-quality digital services to over 100 renowned international and domestic brands such as Bayer, Johnson & Johnson, and Sanofi. Upholding its mission of "connecting every Chinese consumer with premium global consumer brands," RUOYUCHEN is committed to empowering brand growth throughout their lifecycle with end-to-end, omnichannel digital capabilities. The company has established leading competitive advantages in sectors like health and wellness, beauty and personal care, maternal and infant care, and food and beverage. In the health and wellness sector, RUOYUCHEN began its strategic layout in 2016 and has since served over 50 health and wellness brands, built more than 20 channels, and assembled a team of over 200 professionals. With rare certifications in medical devices, OTC, and import/export, RUOYUCHEN has solidified its leading position and strong resource integration capabilities, consistently ranking as the No. 1 service provider on Tmall Global and Tmall for multiple years. Thanks to its exceptional digital brand management capabilities, RUOYUCHEN has received numerous accolades and recognition. On the government front, the company has been designated as a National High-Tech Enterprise, a National E-Commerce Demonstration Enterprise, and a Top 100 Service Trade Enterprise. It has also been recognized twice by the Guangdong Provincial Department of Commerce for outstanding cross-border e-commerce performance, named a Guangzhou Headquarters Enterprise, a Shanghai Digital Commerce Excellence Enterprise, and one of Shanghai Hongkou District’s Top 100 Innovative and Growth Enterprises. On the platform side, RUOYUCHEN has been awarded Tmall’s Five-Star Service Provider for eight consecutive years, along with titles such as Tmall Global Purple Star Service Provider, Tmall Ecosystem Certification (Full-Effect Management · Digital Capability Certification and Service Experience Certification), Alimama Super Marketing Partner (Performance Marketing Certification), and Alimama Future Business Award. In the industry, RUOYUCHEN has been listed in Forbes’ 2024 Top 100 Global Digital Trade Enterprises and China’s Top 100 Digital Retail Enterprises, winning awards like China’s Excellence in Consumer Goods Brand Management, New Era Exemplary Outstanding Development Institution, and Silk Road E-Commerce Pioneer. RUOYUCHEN continues to deliver high-quality brand management services while making proactive strides in building and operating proprietary brands and exploring new growth areas. Since its official launch in 2020, the proprietary brand LYCOCELLE has achieved year-on-year doubling growth, with multiple products consistently ranking at the top of Tmall’s sub-category markets. Its product lines span laundry care, home cleaning, and more. By deeply understanding market demands and refining products to perfection, LYCOCELLE has rapidly become a leader in the premium home cleaning market, driving market expansion and upgrades with its high-quality fragrances and eco-friendly formulations. As sales and reputation grow, LYCOCELLE has garnered widespread industry attention and recognition, earning accolades such as Shanghai’s Top 50 Online New Consumer Brands, Planet Award for Innovative Brand of the Year, 2024 Consumer Favorite Brand, and 2024 Women’s Consumer Influence Brand, along with multiple recognitions from platforms like Tmall and Douyin.
Full description
RUOYUCHEN is a global consumer goods brand digital management company with the mission of "connecting every Chinese consumer with premium global consumer brands." The company is dedicated to empowering brands throughout their entire lifecycle growth through end-to-end, omnichannel digital capabilities. Its main businesses include brand management, proprietary brands, and agency operations. RUOYUCHEN adopts a holistic approach, focusing on forward-looking brand strategy development to provide comprehensive support for brand growth. This includes brand positioning, product design, precise data insights, marketing strategies, omnichannel sales distribution, and refined user operations, all under a systematic management framework. 1. Brand Management Business Leveraging years of experience in digital management of consumer goods brands and deep insights into growth models across multiple categories, RUOYUCHEN actively introduces high-quality consumer brands and products. It takes full responsibility for sales operations and marketing promotions in the designated regions on behalf of brand owners, with exclusive rights to pricing and customer resources in those areas. 2. Proprietary Brands Business The proprietary brands business includes LYCOCELLE and FineNutri, both of which are successful case studies born from RUOYUCHEN’s over a decade of brand management experience. The company has established a complete and mature system for brand incubation and end-to-end operations management, supported by strong resource integration capabilities across upstream, midstream, and downstream sectors. RUOYUCHEN fully controls the brand value chain, from product design and R&D to manufacturing, marketing, and sales operations, enabling rapid and efficient responses to diverse consumer demands. 3. Agency Operations Business The agency operations business includes store management, channel distribution, and brand planning.