Chongqing Baiya Sanitary Products Co., Ltd.

Company Profile

1. Business philosophy and corporate culture advantages Adhering to the corporate culture of "enterprising, meritocratic and sharing gratitude", the company adheres to the business philosophy of "creating greater value for consumers", and has gathered a management team dedicated to building excellent brands in the field of disposable sanitary products, rich industry experience, high sense of responsibility and enterprising spirit, and constantly absorbs and cultivates outstanding talents. The core management of the company has accumulated many years of operation experience, maintained keen insight into the industry and market, and can make timely, reasonable decisions and effectively implement them in complex and fierce competition, so the market competitiveness can be forged. At the same time, the company has established a competitive talent development system, continuously trained employees from inside and introduced talents from outside, stimulated employees' initiative and self potential, consolidated talent reserves, and provided strong support for the healthy, sustainable and rapid development of the company. 2. Continuous brand awareness The company focuses on the research and development, production and sales of sanitary napkins and diapers products, and has established a good brand image in the market. With strong R&D and innovation capabilities, advanced production equipment technology and strict quality control system, the company's products have won the favor of consumers. It has "free point", "Haozhi", "Daning" and other brands with high brand awareness and market reputation, and has been selected or recognized as Chongqing enterprise technology center, Chongqing disposable sanitary products engineering technology research center, Chongqing municipal sanitary products industrial design center, etc. At the same time, the company has strengthened interaction and communication with online and offline consumers through brand building, publicity and promotion, creative marketing activities and other means, and its brand awareness and market reputation have been continuously improved. The company has become one of the leading brands in the field of disposable sanitary products in China. 3. Continuous iterative product development and innovation capabilities The company has always placed R&D innovation in an important position in the development of enterprises, continuously increased R&D investment, and formed its own obvious R&D technology advantages. Relying on continuous R&D and years of industry experience, the company develops products with innovative structure and function through a keen understanding of consumer needs. In recent years, the company has taken the initiative to optimize and adjust the product structure and increase the R&D and marketing expansion of high-end products to better meet consumer needs. In view of the free point sanitary napkin positioned as a high-end brand, in addition to the company's core product series of seven days without feeling, worry free and comfortable sleep, the company also focuses on promoting probiotics series that balance private micro ecology, convenient and close fitting pants structure products sleeping pants series, natural healthy and organic organic pure cotton series, natural silk sensitive muscle series products, which further enriches the company's high-end product categories, drives the continuous growth of sales of independent brand sanitary napkin products, and improves the company's profitability. 4. Sales advantages of multi channel synergy The company implements the marketing strategy of "intensive cultivation of Sichuan Chongqing market, orderly domestic expansion and simultaneous construction of e-commerce", and has established orderly expansion and hierarchical sales channels, mainly including distribution channels, Ka channels, e-commerce channels and other emerging channels. According to the development degree and characteristics of different regional markets, the company adopts differentiated measures according to local conditions and coordinated development to drive the continuous growth of the company's sales revenue. The company actively builds e-commerce channels, enters large-scale e-commerce platforms such as tmall, Jingdong and pinduoduo, and actively participates in emerging channels such as live e-commerce and o2o, forming a good trend of coordinated development of online and offline channels to further improve the sales scale of the company's products. On the basis of market expansion, the company also continuously optimizes sales terminal management through fine operation. 5. High level of product quality The company always regards product quality as the lifeline of enterprise survival and development. The company has passed the ISO international quality management system certification, established a comprehensive quality control system covering procurement, production, warehousing, transportation and other links, and carried out quality testing and production management in strict accordance with relevant standards in procurement, production and warehousing activities. The company has been certified or selected as a medical grade product standard demonstration enterprise, a national top 100 quality integrity benchmarking enterprise and so on. 6. Specialized production capacity The company has a first-class domestic and internationally competitive new production base, advanced production equipment and technology in the professional production of sanitary napkins and diapers, and has formed its own advantages in production efficiency, cost control, supply timeliness and so on. The company has rich product production lines and a high degree of automation. In the face of market changes, the company can provide differentiated product choices for different consumer needs, constantly push through the old and bring forth the new, and further meet the growing market demand. 7. Advantages of refined supply chain management Relying on information system and through fine management of supply chain, the company has effectively organized and integrated product design, R&D, raw and auxiliary material procurement, production, warehousing, logistics, sales and other links, implemented coordinated operation, and formed a set of effective supply chain management system. The company's efficient supply chain management system promotes the effective integration of upstream and downstream resources in the industrial chain, improves the rapid response capacity of the whole supply chain, meets market demand to a greater extent, and effectively reduces operating costs.