Guangdong Haomei New Material Co., Ltd.
豪美新材
002988
Shenzhen Stock Exchange
Company Profile
R&D and technological advantages: In terms of aluminum profiles, the company has research and development platforms such as a nationally recognized enterprise technology center, a nationally recognized CNAS laboratory, a provincial engineering technology center, a provincial postdoctoral innovation practice base, and a provincial science and technology special envoy workstation. The company has built a full-time research team specializing in research and innovation activities, with members covering multiple fields such as aluminum processing, automotive lightweighting, system door and window research and development, metal forming, metal plastic processing, materials science, etc., possessing independent research, development, experimentation, and industrialization capabilities. In terms of automotive lightweighting, the composition and subsequent processability of alloy materials are the core technical requirements for mid to high end aluminum alloy materials. The company has concentrated resources to build a lightweight and high-strength aluminum alloy material adaptation system+data information database, providing comprehensive services from material development to product application solutions, and building an aluminum based lightweight material product development and application platform for downstream enterprises. In terms of system doors and windows, subsidiary Bucalus has established a globally leading system door and window technology application center and door and window research and development and testing base, providing customers with innovative and technologically advanced product solutions. Bucalus is one of the drafting units of China's "Technical Guidelines for Building System Doors and Windows". Over the years, it has conducted extensive testing, research and development, and design accumulation on various system door and window material components and structural designs, forming core technologies including multiple invention patents and a large number of technical reserves, laying the foundation for the continuous improvement of the overall performance of system doors and windows. Customer and brand advantages: Since its establishment, the company has been focusing on aluminum profiles and related industrial chains. The "HAOMEI" and "Bucalus" brands it has created have gained high recognition in the industry, among which the "HAOMEI" brand has won the honorary title of China Famous Trademark. Relying on a good brand image, the company has become a supplier of aluminum materials to multiple well-known and high-quality customers. Five of the top ten high-rise buildings in China use the company's aluminum profiles for construction, namely Guangzhou Tower, Shenzhen Ping An Financial Center, Guangzhou East Tower, Shanghai World Financial Center, and Tianjin Gaoyin Financial 117. The company is also a supplier of aluminum materials for a series of well-known landmarks in cities such as the China Pavilion at the Shanghai World Expo, Guangzhou Baiyun Airport, Shenzhen Happy Coast, and Guangzhou High Speed Rail South Station. It has also participated in multiple well-known engineering projects abroad, such as the tallest residential building in the southern hemisphere, "Australia 108," located in Melbourne, Australia. The " Bucalus " system doors and windows have become representatives of domestic system doors and windows, and their products have been applied in real estate projects of domestic real estate companies such as Poly, Vanke, Greenland, Zhonghai, Star River Bay, China Resources, Longfor, and China Merchants. They have been rated as the "preferred supplier brand for aluminum alloy system windows in China's top 500 real estate development enterprises" for many consecutive years. In terms of automotive lightweighting, the company has successfully entered the supply system of first tier foreign and joint venture brands such as Mercedes Benz, BMW, Toyota, Honda, independent brands such as GAC, Great Wall Motors, Geely, BYD, and new force automotive brands such as Xiaopeng and NIO.
Full description
Guangdong Haomei New Materials Co., Ltd. (referred to as Haomei New Materials, stock code: 002988SZ) is located in Taiji Industrial City, Qingyuan High tech Industrial Development Zone. It is a large domestic aluminum profile manufacturer that integrates professional research and development, manufacturing, and sales. For many years, Haomei has been committed to expanding upstream and downstream of the industrial chain, pursuing high-tech integration, high brand value, and high product added value. It has successfully transformed from a traditional aluminum products enterprise to a national key high-tech enterprise engaged in technological innovation and industrial application of aluminum alloy materials, energy-saving system doors and windows, and automotive lightweight materials. The "Haomei" brand aluminum profiles produced have been widely used in many well-known buildings, rail transit, electromechanical machinery, electronic appliances and other fields at home and abroad. The company has formed a complete aluminum profile industry chain from melting and casting, mold design, manufacturing, extrusion, spraying to deep processing; The company has hired multiple experts and industry authoritative professors from home and abroad for technological innovation and research and development of new products. It has passed the "National Laboratory Accreditation (CNAS)" and has been recognized as a "National Recognized Enterprise Technology Center"; For two consecutive years, it has been rated as one of the "Top Ten Construction Aluminum Profile Enterprises in China" by the China Nonferrous Metal Processing Industry Association. Haomei New Materials has become a large enterprise with strong business strength, complete product specifications, complete research and development facilities, and significant product innovation capabilities. It is unique in the field of automotive lightweighting industry and has independently developed Haomei's first pure electric all aluminum frame, which can reduce the weight of traditional car bodies by 40%. At present, the enterprise has a high level of informatization, stable production quality, and a sound marketing network and after-sales service system. It is entering a high-speed development track and will become one of the world's large aluminum profile enterprises. At the same time, Haomei New Materials, starting from market demand, takes high, precision, and cutting-edge new profiles as the research and development leader, strives to improve the quality of its products, integrates precision mold manufacturing, production and sales, and technology research and development, seizes market opportunities, continuously grows and develops, expands international exchanges and cooperation, further enhances the internationalization level of the enterprise in market, brand, product, technology, network, mechanism, and concept, takes the road of national enterprise international brand, and creates a century old enterprise with international competitiveness.