Jade Bird Fire Co., Ltd.

Jade Bird Fire Co., Ltd. is a leading manufacturer specializing in fire safety and Internet of Things (IoT) technologies. Established to focus on the research, development, manufacturing, and sales of comprehensive fire safety system products, the company has built a strong foundation in various multi-disciplinary technologies, including electronics, communication, sensors, artificial intelligence, and big data. Jade Bird Fire was listed on the Shenzhen Stock Exchange in 2019 and has since invested significantly in R&D to enhance its technological capabilities. The company's business strategy revolves around providing a full-cycle fire safety service system that encompasses early warning, fire alarm, evacuation, and fire extinguishing solutions. With a diverse product portfolio and a robust service network, Jade Bird Fire caters to both domestic and international markets. The company is recognized as one of the largest suppliers of fire protection products in China, offering a wide range of solutions tailored to various application scenarios. It continues to innovate and expand its offerings, including advanced fire safety products and services, to meet the evolving needs of the industry.

1. Leading professional technologies and R&D capabilities Always regarding R&D and technological innovation as the source of enterprise development, Jade Bird Fire has built a solid foundation for enterprise development. Since its listing in 2019, Jade Bird Fire has invested nearly RMB 1.35 billion in research and development, with a compound annual growth rate of nearly 20%. The company has invested in different kinds of R&D labs, including UL fire alarm experiment center, EMC electromagnetic compatibility lab, and set up a variety of advanced experimental equipment to test the performance indicators of products in accordance with national and international standards. By the end of 2024, Jade Bird Fire has formed a R&D team of nearly 500 people in reasonable age composition, mainly composed of young and middle-aged technicians which are mostly from well-known universities at home and abroad. In 2024, Jade Bird Fire won the title of the "National Enterprise Technology Center". By the end of 2024, the company maintains a broad portfolio of patents, trademarks, copyrights, CCCF/UL/ULC/CE/NF/FM/FCC/COC/KCs certificates, which shows that the company’s products certified gradually cover the global market, meeting the needs of multi-dimensional markets. In addition, the Chinese first high-integrated digital-analog sensor chip independently developed by the company for fire alarm has been iterated to the third generation and produced in mass, further improving the loading capacity and other performances, and broadening the application categories. The introduction of C-core specially responsible for bus communication into the third generation chip "Crested Ibis" marks the entry of the "Crested Ibis" into the dual-core era, which has comprehensively enhanced the communication capabilities of chips, fully released the CPU resources, and laid a solid technical foundation for empowering the fire protection industry with technologies such as AI. 2. Broad product line and excellent service system Jade Bird Fire is one of the largest suppliers of fire protection products with the most complete varieties and the strongest technical strength in China, and also one of the most powerful comprehensive suppliers in the field of professional fire safety electronics manufacturing and intelligent fire safety system services. With the continuous enrichment and improvement of product lines, the company and its subsidiaries have also formed a multi-dimensional and highly competitive brand matrix in China and abroad, jointly promoting the development into a "one-stop" fire safety system product supplier that can meet the needs of customers and multi-application scenarios in the global market. In the meantime, it has established a service network throughout the country, and paid continuous attention to the establishment and improvement of the supervision system, improved the system construction, provided active services, differentiated services, efficient services and quality services, and enhanced customer experience and satisfaction. 3. Strong ability to satisfy the needs of new scenarios/fields With the successive implementation of relevant national policies, laws and regulations, all industries have gradually increased their emphasis on the field of fire safety and raised the standard requirements accordingly. Therefore, the application of fire safety products in many new scenarios/new fields/emerging industries has been created and the demand for comprehensive and system-level solutions has been constantly emerging. In this regard, relying on inherent advantages, Jade Bird Fire can quickly create targeted customized solutions through its advanced strategic layout, profound technical accumulation and rich domestic and foreign product matrix and combined with industry characteristics and actual conditions. In the future, the company will continue to explore the "fire protection+communication" integrated solution, with a view to providing professional fire safety guarantee for emerging new scenarios and new fields, and promoting the vigorous development of new quality productivity in the fire protection industry. 4. Excellent management system of product quality Since 2003, Jade Bird Fire has passed the "double certification" of Chinese CNAS Quality Management System Certification and British UKAS Quality Management System Certification.Since 2015, the company has established and passed the Certification of Occupation Health Safety Management System of CNAS in China and UKAS in Britain, ensuring the protection of the environment and employees' occupational health and safety in product production.Since 2023, the company has established the ESD production management system and passed the corresponding certification. Moreover, the company has also set up relevant systems in product development, process verification, production process quality monitoring and other links to ensure the effective operation and continuous improvement of the quality management system. Jade Bird Fire has established four production bases at home, including the Beijing-Tianjin-Hebei Base (located in Zhuolu, Hebei), the Southwest Base (located in Mianyang, Sichuan), the "Pearl River Delta" Base (located in Zhongshan, Guangdong) and the "Yangtze River Delta" Base (located in Maanshan, Anhui) and three production bases in Canada, France and Spain, all of which can interact and complement each other and radiate the global market together, laying a solid foundation for its production capacity supply and safety. 5. Nationwide marketing network and growing international market channels After more than 20 years of overall arrangement and strenuous cultivation, Jade Bird Fire has combined the characteristics of "six-multi" product matrix, and actively built a comprehensive system channel model of "distribution + direct sales". It now has established a nationwide marketing network and a perfect market management system. Besides, the company attaches great importance to the systematic training of employees for both direct sales and distribution. It arranges a high-quality instructor team to systematically train and strictly assess each new employee of the company and its dealers in all aspects. It has strengthened the cooperation with its dealers, so that two parties have the same idea and share the interests and form good interaction, to promote and help dealers in further development in the local market, and lay a foundation for performance growth. With the effective integration of overseas resources, the company has established a "dual-core" international market channel led by ‌North America‌ and ‌Europe‌, driving its growth across ‌Africa, the Middle East, South America, and Southeast Asia‌‌, and other overseas markets. In the future, its overseas market channels will be fully integrated and mutually complemented with domestic distribution networks, so as to bring products compliant with ‌UL/ULC/CE/NF/FM/3C certifications‌ to the global fire protection product market. 6. High brand awareness and corporate reputation Jade Bird Fire’s brand force has been continuously upgraded. The brand awareness and reputation of "Jade Bird Fire" have become a ‌core competitive advantage in the industry. Guided by the corporate philosophy of ‌"cohering talents through shared aspirations, attracting talents through innovation, uniting talents through compassionate care and retaining talents through mechanism"‌, the company has dedicated itself to building China's premier fire protection enterprise through persistent endeavors. Jade Bird Fire is now developing vigorously across the global fire control industry with ‌high-quality teams, premium-quality products, high-efficiency work, and comprehensive after-sales systems, striving to become ‌one of the world's most trusted integrated life safety solution providers‌.