New Hope Dairy Co., Ltd.

Company Profile

(1) The company takes a business strategy oriented to creating consumer value. Adhering to the mission of "Fresh Nutrition and Better Life", the company pursues the ultimate product quality and optimizes the consumption experience, which has been widely approbated by consumers. As the initiator and practitioner of the "High-quality Milk Project", the company is committed to building a high-quality milk industry chain to ensure product quality from five aspects: good pasture, cow, milk source, technology and standard; the company always adhere to the policy of "quality above everything", follow the principle of "Three Concessions to Quality", and regard food safety as the lifeline of enterprise operation. (2) Differentiated competitive strategy. The company is dominated by fresh milk, chilled yogurt etc. with more nutritional value, adheres to "being different, excellent and ambitious", and establishes differentiated competitive advantages with the positioning of "non-traditional scientific and technological dairy enterprise". The company upgraded its "fresh strategy" to "fresh cube strategy" to meet consumers' multi-level, and diversified nutrition needs. The company has successively launched a variety of innovative products that amaze the industry, such as "24-hour" series fresh milk , “Altiplano” series milk, “Huorun Jingqiu” series yogurt, “Chuxin” series yogurt, etc., leading the development of fresh value of China's dairy industry. (3) The company take science, technology and innovation as the core driving force, and focus on biotechnology, precision nutrition, quality research and quality control related to dairy products, and continue to increase R&D investment in key technologies, consolidating the core driving force of the company's long-term development with leading scientific and technological strength. With scientific research institutes and universities in "four continents and six countries", the company has considerable reserves in strain banks, core technologies and innovative products to meet the needs of the company to continue to lead the development of the industry; by taking digital transformation, the company builds an all-round digital operation capability from smart milk farm, smart factory to smart marketing. (4) A Two-wheel Growth Model combining M&A, integration and efficiency enhancement. The company cut into the industry through M&A, and gradually developed into a "joint fleet" of regional urban dairy companies. After three rounds of M&A, the company has accumulated rich experience, shortened the integration cycle, and achieved a high success rate. M&A integration has become a unique growth model of the company. At the same time, by improving efficiency and expanding production capacity, the stock business has also maintained a stable growth, which also provides empowerment for the integration project and realizes the effect of "1 + 1 > 2" through business collaboration. (5) "1 + N" brand strategy. The company adopts the "1 + N" brand strategy of the parent brand "New Hope" + sub brands, which not only retains the reputation, influence and user viscosity of the sub brands, but also establishes the advantage of coordinated development. (6) The company has the courage to assume social responsibility. The company integrates corporate social responsibility into its development strategy, constantly improves corporate governance, assumes social responsibility, actively responds to national strategies such as poverty alleviation, Rural Revitalization and green development, promotes the deep integration of corporate social responsibility and enterprise operation, and promotes sustainable development.