Monalisa Group Co., Ltd.

Monalisa Group Co., Ltd. is a high-tech enterprise specializing in the manufacturing of nonmetal mineral products, particularly building ceramics. Established on October 20, 1998, and listed on the Shenzhen Stock Exchange in December 2017, the company is headquartered in Foshan, Guangdong. Monalisa integrates scientific research and development, creative design, professional production, and marketing, operating four modern production bases across Guangdong, Guangxi, and Jiangxi. Its product offerings include ceramic tiles, porcelain art, and various ceramic panels used in residential and public building decoration. The company's main business lines focus on the production and marketing of building ceramics, with a strong emphasis on innovation and sustainability. Monalisa has established approximately 4,000 stores and marketing outlets nationwide and collaborates with major real estate companies to enhance its market presence. The company actively engages in research and development, partnering with universities and research institutes to advance new technologies and products. Monalisa is committed to green manufacturing practices, aiming to create a sustainable industrial ecosystem through resource conservation and waste recycling initiatives.

1、Brand Advantages Adhering to the brand concept of "every family deserves Monalisa," the company has high visibility and influence in the domestic and foreign building materials market and is a leading brand?in the industry?with solid brand strength. In terms of brand building, the company continuously enriches, excavates, refines and disseminates brand culture to enhance brand reputation; As the official architectural ceramics supplier of the Hangzhou Asian Games, the company has held a series of brand communication activities such as city Green Run, torch relay, champion endorsement, Asian Games theme flights, women's volleyball flower guest Smile Festival broadcast room, and so on in conjunction with the Asian Games to continuously enhance brand awareness; Vigorously enable the "home is made in Foshan" industrial IP, with the image of city, industry, brand trinity, to gain more consumer recognition; Continue to carry out digital and intelligent transformation and upgrading, create a leading intelligent manufacturing demonstration production line in the ceramic industry, promote the transformation and upgrading of enterprises and high-quality development, and constantly empower brand building; The company's "Monalisa Tile", "QD Tile" and "MERQI" three brands have precise positioning, misplaced development, and mutual support, forming a mature and stable brand camp. 2.Advantages of R&D and Innovation The company has long carried out industry-university-research cooperation with many domestic universities and research institutes, and 14 new scientific research results and new products have passed the appraisal throughout the year, of which six are internationally leading and eight are internationally advanced. The company won many honors and awards, such as the second prize for Technological Invention of Guangdong Province and the second prize for scientific research, which was an outstanding achievement of colleges and universities. Awarded the "Future Ceramic Technology Key Laboratory" and shortlisted "Building Materials industry carbon-peaking pilot enterprises" on the national intellectual property demonstration enterprises. Guangxi's "Production and Research Institute of Building Ceramic Technology" settled in the Guangxi Monalisa, promoting the company's new technology, new technology, and?new products to a new level. In the field of new product research and development, give play to the core advantages of the enterprise, aiming at large size, large size ceramic plate, rock plate, forming a multi-category, multi-specification, multi-color product leading advantage, ultra-thin, ultra-large size rock plate key technology has made substantial breakthroughs.Implement the ammonia-hydrogen zero-carbon combustion technology project in the ceramic plate (brick) mass production line and explore the path of carbon reduction in the ceramic industry. The company aims at the world's first-class ceramic products production technology through scientific and technological innovation in new product research and development, process technology, intelligent manufacturing, high-end customization, patented technology, standard construction, personnel training, green environmental protection, and other fields to form a full range of competitive advantages. 3.Advantages of Production The company uses Foshan, Qingyuan, Tengxian, and?Gao'an as four production bases, giving full play to each base's comparative advantages to enhance the company's market competitive advantage. Xiqiao's base relies on Foshan Ceramics, which has?leading regional brand advantages and mature industrial clusters, vigorously strengthening the development and production of new technologies and products. Relying on the advantages of the Guangdong manufacturing industry and rich raw materials, the?Qingyuan Base has become an important supplement to the Xiqiao base; the?Guimeng base has high-quality raw materials and a modern production base, highlighting the capacity advantage; the?Gao'an base is close to the East China consumer market and radiates the most intensive domestic consumer market to reflect regional advantages. Each of the four bases shows its strengths, which gives the company a strong capacity supply advantage. 4.Advantages in Multichannel Strategy Over the years, the company has formed an omnichannel sales model based on distribution, engineering, hardcover, packaging, design, and new retail. During the reporting period, we continued to strengthen the distribution business. We continuously improved the proportion of the company's distribution business through channel sinking, store upgrading, and green building materials going to the countryside. In addition, the company continues expanding the scope of channels, such as e-commerce, live broadcast, Internet home improvement, designer channels, etc., implementing a diversified, multi-format omnichannel market strategy and gradually forming a strong market competitive advantage. Continue to strengthen the market layout and business expansion of the assembly and new retail business, and invest in workforce and material resources to improve channel competitiveness. At the same time, we should strengthen the risk control of engineering business, adopt prudent strategies, actively reduce the scale of risk business, and enhance selectively strategic business cooperation with high-quality real estate companies based on full risk control. 5.Advantages of products The company's main products include ceramic tiles, ceramic plates (rock plates), thin ceramic tiles, etc., and continue to enrich ceramic tile accessories products during the reporting period. The application range of products includes home decoration, large-scale municipal construction, commercial space, rail transit, rock board furniture, porcelain board art, etc. Especially in ceramic plates, Monalisa has formed a full range of products such as ceramic sheets, large ceramic boards, ceramic rock boards, special high-performance ceramic boards, etc. The product specifications are rich and diverse, and the company has a full range of space solutions. The company can provide home space from the ground, wall, background wall, porcelain painting, rock board furniture, etc. The company actively explores the composite application of ceramic panels and various building insulation materials. It launches a series of functional decorative wall panels with rich product categories and colors, complete supporting, design, and application to provide consumers with quality delivery, which can meet the individual needs of different regions, different Spaces, and different consumers. 6.Advantages of Application system and service. Relying on strong R&D and innovation advantages, the company has transformed from a material supplier to a space-integrated solution provider and service provider. The company is committed to the user-centered innovative marketing service system construction through the design of the cloud platform for users to output more than 30,000 sets of full-household cases. Mature system applications such as "smart stores" and professional resident designers provide consumers with real-time online diversified scene experience services. The construction of the member home system has?been steadily promoted, and more than 1 million members have?been accumulated. The consumption experience has?been enhanced?through precise service, and the "old with new" has been realized. At the same time, the company continues to carry out the "most beautiful new home" selection activities while maintaining the relationship with old customers, providing a large number of application cases with great reference value for new customers, launching the "smile shop, quality delivery" service system, create a one-stop service experience, solve user pain points, let users worry, rest assured, peace of mind, improve customer satisfaction.