Yantai China Pet Foods Co., Ltd.

Company Profile

The company has been adhering to the concept of "cooking for the family" to make pet food, and is committed to operating and maintaining a good pet food brand image. Through years of deep cultivation of the pet market, the company has formed three independent brands with "Wanpy®", "ZEAL®" and "TOPTREES®" as the core, creating a differentiated brand matrix to meet the needs of consumers with different hobbies and different levels. Through continuous development, the company has gradually established a solid consumer awareness and trust in the mid-to-high-end pet food track, and is a leader in China's pet food industry to practice domestic substitution and rank among the ranks of mid-to-high-end brands. After years of development, the company has gradually become an international enterprise with a global vision and strategic layout, the company's production capacity covers China, the United States, Canada, New Zealand, Cambodia 5 countries, products are exported to 73 countries and regions on five continents, the independent brand "Wanpy®", "ZEAL®", "GREATJACK'S®" and other sales to 61 countries and regions around the world, and high-end brand ZEAL in major developed countries such as the United States, Canada, New Zealand, Australia and other countries have strong growth, and the mid-to-high-end brand Wanpy has a wide audience in both developed and developing countries. The company adheres to the product quality policy of quality is life, strictly controls the quality from beginning to end, from the raw materials into the factory to the product production process and then to the finished product factory are required to carry out strict inspection, the company's main products use chicken raw materials are in accordance with the requirements of the national customs in the relevant government departments for the record of the list of enterprises to select suppliers for supply, requiring the microbial content of chicken raw materials, drug residues, heavy metal residues and other donation standards are in line with the requirements of national standards. The company and its subsidiaries have successively passed 17 global authoritative certifications, such as ISO9001 quality management system certification, ISO22000 food safety management system certification, ISO14001 environmental management system certification, HACCP hazard analysis and critical control point system verification, GMP good practice system verification, BRC food safety global standard certification, and other official registrations in developed countries such as US FDA registration, EU pet food official registration, Canadian pet food official registration, etc. At present, it is one of the pet food companies that have obtained the most authoritative certifications at home and abroad. Obtaining many authoritative product quality certifications is not only a high recognition of the company's quality control capabilities and product quality stability, but also a solid quality foundation and certification foundation for the company's smooth development of domestic and foreign markets. The company has always put R&D innovation, pet nutrition and health research and quality and safety in the first place. The company set up a R&D center in 1998, after years of development and accumulation, it is now one of the most advanced R&D centers in China's pet industry, with a total construction area of more than 12,000 square meters, including a new product R&D center, a pet nutrition and health research center, a pet nutrition and health research institute and a testing center with the highest standards in China's pet industry.