Yankershop Food Co., Ltd.

Company Profile

Since its establishment, our company has been focused on developing the traditional Chinese-style leisure snacks industry, starting with regionally distinctive preserved fruits and candied products, innovating continuously, and establishing a comprehensive product system of traditional Chinese-style leisure snacks. (Ⅰ)Brand advantage 1. The advantage of multi-brand and category brands boosts performance. Our company has established a multi-category leisure food product system, focusing on seven major categories: spicy marinated snacks, potato snacks, deep-sea snacks, leisure baking, egg snacks, konjac jelly, and dried fruits and nuts. Currently, it has a brand matrix including the main corporate brand "Yankershop" ,the deep-sea snack brand "31° Fresh", the leisure baking brand "Han Dou Dad", the egg snack brand "Egg Emperor", the leisure konjac snack brand "Great Demon King", the konjac jelly brand "Konjac Full Marks" and the potato snack brand "Potato Temptation". 2、The "Yankershop" main brand leverages its food safety advantages to build a platform-type enterprise. Our company is committed to creating a food safety and quality control system centered on "source control, independent production, and product traceability," achieving food safety guarantees for procurement, production, and sales. Through our company's strict control over food safety for many years, "Yankershop" has become a brand that consumers trust and love. With the "one pluse seven multi-brand and multi-category" strategy, "Yankershop" will continue to earn consumer trust and affection as the parent brand. Our company will become a platform-type snack company, creating top "number one or two" products in each sub-category through category branding. (Ⅱ)The advantage of the entire industrial chain supply chain supports multi-category development. 1.Continuous investment in research and development to promote innovation. Our company has a high-quality R&D team, guided by market demands, to establish an efficient R&D system. The professional technical R&D personnel possess extensive theoretical knowledge and practical experience in the field of leisure food development and production. In response to the characteristics of fast consumption and rapid product turnover in the leisure food industry, our company adopts a "pilot factory" model for the improvement of existing products and the research and development of new products. Under this model, market demand serves as the driving force for R&D, and in the face of new market demands, new product development is quickly initiated. The "pilot factory" model organically combines the R&D and production processes, enabling rapid response to market changes and meeting consumer needs in a timely manner. Our company has successively established three provincial-level innovation platforms, has a testing company certified by CMA and CNAS, and a deep integration of industry-university-research innovation and development mechanism with a "laboratory and factory" approach, equipped with nearly 200 professional technical talents in R&D and quality control. Our company has built deep strategic partnerships with universities such as Jiangnan University, Northeastern University, Hunan Agricultural University, and Central South University of Forestry and Technology, and has undertaken three major national food science and technology projects during the "13th Five-Year Plan" and "14th Five-Year Plan." 2. An automated, intelligent, and digital supply chain. Our company optimizes supply chain management by integrating various stages such as research and development, planning, procurement, manufacturing, delivery, and service, achieving interconnected processes and extending to the ecosystem of partner collaborations. Our company accelerates the transformation towards intelligent manufacturing, marking the entry of food production into the era of automation. The industrial internet, based on ERP, MES, and IoT, operates efficiently. The Liuyang production base has been recognized as a benchmark enterprise for intelligent manufacturing in Hunan Province. The bakery food intelligent manufacturing demonstration factory has been included in the Ministry of Industry and Information Technology's list of intelligent manufacturing demonstration factories, becoming the only A-share listed company in the leisure snacks industry to be included. Our company's production bases in Liuyang, Hunan, Xiushui, Jiangxi, Pingxiang, Guangxi, and Luohe, Henan form a nationwide production network. Our company's e-commerce supply chain has been upgraded, with the logistics center undertaking a major national science and technology project for e-commerce logistics. WMS and TMS have significantly improved delivery efficiency, highlighting the benefits of logistics management. 3. The cost advantage of taking an extra step upstream. Our company extends its industrial chain, with core products reaching into and being deployed in the primary industry. On the one hand, it ensures product quality and releases R&D dividends from the source; on the other hand, it always maintains a cost advantage in raw materials in the fiercely competitive leisure snack industry. (III) An Omnichannel Marketing Network. In response to the changing consumer habits and following the trends in snack sales channels, our company has created an omnichannel marketing network that combines online and offline approaches. Currently, our company's channels cover domestic and international large-scale chain supermarkets, including Walmart, RT-Mart, Sam's Club, and Hema systems, and are gradually expanding to a nationwide network of dealers. Our company's products are selling well in high-efficiency snack bulk channels and community group buying represented by "Busy For You," "Zhao Yiming," and "Yummy Snack," as well as in O2O channels. Our company's official mall ranks at the top in interest e-commerce such as Tiktok, Kuaishou, and Xiaohongshu, as well as in shelf e-commerce like Tmall, JD.com, VIP.com, and Pinduoduo. Our company enhances supply chain efficiency with a multi-level, wide-coverage, and high-efficiency marketing network, quickly upgrading and optimizing products to get closer to more consumers. Our company's high-quality and healthy snacks are reaching more consumers through channel penetration. (IV) The management system drives business forward. Our company optimizes its organizational structure, builds a business group system, strengthens supply chain management mechanisms, and forms a systemic potential energy; it implements a seven pluse three mechanism to further explore and enhance efficiency, achieving efficiency improvements across the entire value chain, forming an organizational efficiency that leads the industry.Our company continuously consolidates the foundation of corporate governance, improves internal control systems, and promotes the "three committees and one layer" to fulfill their responsibilities. Our company continues to improve and perfect its corporate governance structure and internal control systems, and carries out governance activities in depth and continuously. Our company has launched four phases of restricted stock incentive plans, and a multi-batch, rolling equity incentive plan has been established and improved, establishing a long-term incentive mechanism for the company, attracting and retaining outstanding talents, fully mobilizing the enthusiasm of the company's middle and senior management personnel, core technical (business) personnel, effectively combining the interests of shareholders, the company, and the core team's personal interests, and effectively improving the quality of listed companies.