BIEM.L.FDLKK Garment Co., Ltd.
比音勒芬
002832
Shenzhen Stock Exchange
Company Profile
1. Brand advantage Biemlofen n has accurately grasped the divine characteristics of golf sports and golf clothing in brand positioning, interpreting the culture of "sunshine, health, and confidence" of golf through the spirit of craftsmanship in the company's products, advocating the healthy concept of life golf, and forming unique brand characteristics in brand, product, style, culture, and other aspects through differentiated positioning. Golf culture, as the cultural gene of the Biemlofen brand, has formed a differentiated "big country brand" image in the minds of consumers through years of accumulation. 2. Product advantages Product strength is the core of building a brand, quality is the foundation of a brand, and it is the company's consistent insistence. The company takes the concept of "three highs and one new" of high quality, high taste, high technology, and continuous innovation as its product research and development philosophy. Driven by innovation, it pursues high-quality fabrics, bright colors, novel styles, and fine workmanship, striving to provide consumers with high-quality, high taste, and high-tech products. In order to ensure product quality, the company insists on strictly selecting high-end and high-performance fabrics, such as GORE-TEX, POLARTEC, PrimaLoft, eVent and other internationally renowned technology fabrics. The company has also established a regular communication and cooperation mechanism with some fabric suppliers for technical research and development personnel, and combined with the style and characteristics of the company's products, leveraged their respective advantages for targeted product development. 3. Channel advantages The company's offline channels cover core business districts, high-end department stores, shopping centers, airport and high-speed rail transportation hubs, golf courses, outlets, high-end hotels and other scenes across the country. The company uses comprehensive digital tools such as smart retail, membership management, and online and offline integration to build a new retail system for all channels, improve sales efficiency, enhance user stickiness, and achieve long-term brand growth. Smart retail can help companies real-time grasp big data such as store performance, purchasing trends, inventory status, and user profiles, in order to develop more accurate market strategies. In terms of member management, the company further promotes hierarchical management and global marketing, and improves the loyalty of old members and the growth of new member scale through refined management measures such as member grading and exclusive discounts. At the same time, the company actively lays out online channels, deeply cooperates with e-commerce platforms, and promotes and attracts traffic through live streaming platforms to improve the "offline+online" channel layout and provide customers with a richer consumer experience. 4. R&D and design advantages The company has research and development centers in Guangzhou and Paris, with a highly qualified design and development team. They have many years of design experience in luxury brands and internationally renowned brands, and possess high professional qualities in design concepts, color applications, process design and expression, fabric processing and grasp, etc. The company's products emphasize the use of new technologies, processes, and high-tech fabrics in design, and apply cross-border design concepts to harmoniously integrate sports, leisure, and fashion elements into clothing, achieving the unity of functionality and aesthetics. 5. Management advantages The company has an experienced, like-minded, proactive, and dedicated management team with a deep and thorough understanding of the high-end clothing market. The core members of the company's management team hold shares in the company, providing a guarantee for the stable and sustainable development of the management team. The management team of the company has a clear understanding of the company's positioning, development strategy, and management improvement. After years of development, the company has established business processes that are compatible with brand operating enterprises, a strong control marketing terminal management system, a fast response supply chain system, standardized decision-making and execution mechanisms, ensuring the healthy and rapid development of the company.
Full description
The company was founded in 2003 and has focused on the lifestyle of golf and outdoor sports since its inception. It has now become a high-end clothing group with multi brand operations. The company's main business is the research and development design, brand operation, marketing network construction, and supply chain management of high-end clothing. It deeply cultivates its main business and is committed to meeting the diverse dressing needs of the elite population and their pursuit of exquisite and beautiful life. At present, the company owns brands such as Biemlofen, Biemlofen Golf, Italian brand Carnaval De Venise, British brand KENT&CURWEN, and French brand CERRUTI 1881. 1. Biemlofen The Biemlofen brand is a high-end lifestyle brand with golf as its core DNA, adopting cutting-edge technology and craftsmanship, integrating elegance and performance. Through the core concept of Life Golf, Biemlofen has interpreted the three major series of Life PREMIUM, Outdoor MOTION, and Fashion TRENDY, accurately targeting the full scenario needs of the new generation of elite groups from commuting and socializing to outdoor travel. 2. Biemlofen Golf Biemlofen Golf focuses on the field of golf sportswear, positioning itself as a high-end professional sport. It uses internationally leading functional fabrics that highlight professionalism and performance while also being fashionable, meeting the dressing needs of the middle class for high-end sportswear. 3. Carnaval De Venise Carnaval De Venise takes inspiration from the "Venice Carnival" and selects the most representative "mask" as the main element of the brand. It positions itself as a vacation tourism clothing and focuses on the outdoor sports track of the Luya subdivision. It develops and designs around the scenario and functionality of consumer travel to meet the travel needs of the middle class. 4 KENT＆CURWEN The KENT&CURWEN brand was founded in London in 1926, with a brand history of nearly a century. Inspired by English college uniforms and sportswear such as cricket and rugby, the brand features the Richard I Three Lions emblem and the Royal Rose as its classic logos, making it the pioneer of British college style. 5 CERRUTI 1881 The CERRUTI 1881 brand has a history of over 140 years, starting with high-end fabrics and becoming a top fabric manufacturer in Europe. It was founded as a luxury ready to wear brand by its founder Nino Cerruti in Paris, France in 1967. Top tier fabrics, innovative patterns, and exquisite craftsmanship have always been the design concepts that the brand has followed, making it one of the most legendary brands in the fields of fashion, film, and lifestyle in the 20th century.