Chengdu Fusen Noble-House Industrial Co., Ltd.

Chengdu Fusen Noble-House Industrial Co., Ltd. is a company listed on the Main Board of the Shenzhen Stock Exchange since 2016. It operates in the leasing and business services sector, focusing on the distribution of decorative building materials and home furnishings. The company manages self-owned stores that span over 1.25 million square meters and host more than 3,500 tenant merchants, offering a wide range of products and services, including creative design, furniture, smart home systems, and renovation materials. The company's primary business model revolves around enhancing living spaces through reliable and aesthetically pleasing products and services. It operates both self-owned and entrusted stores under the "Fusen Noble House" brand, providing comprehensive management and consulting services to property partners. Additionally, Fusen Noble House is expanding its operations into new retail and financial services, while leveraging its strategic locations in Chengdu and partnerships with manufacturers to drive growth. The company emphasizes refined operational management and innovative marketing strategies to maintain its competitive edge in the home furnishing and building materials industry.

1. Continuous Enhancement of Brand Image and Market Influence The company has long been dedicated to the distribution business of decorative building materials and home furnishings. Through differentiated market positioning, comprehensive product and service offerings, refined operational management, and innovative marketing strategies, it has attracted a large number of high-quality clients, including provincial-level general agents and distributors. The company has become a preferred partner for home furnishing and building material manufacturers in channel expansion. 2. Significant Regional Advantages with Prime Locations Having cultivated regional markets for years, the company owns over 1.25 million square meters of mature properties in Chengdu. These self-owned properties are strategically located in prime areas with mature supporting facilities, convenient transportation, and promising development opportunities and market prospects. They hold strong appeal for merchants and end consumers in Chengdu, Sichuan Province, and parts of western China. The properties are measured at their historical acquisition costs, ensuring cost advantages and stable appreciation potential. 3. Ecosystem-Driven Operations and Diversified Business Models Guided by a professional ecosystem-driven approach, the company has successfully developed diverse formats such as the "Creative Design Center," "Home Art Gallery," "Fashion Soft Furnishings Mall," "Imported Home Furnishings," "Move-in Ready Solutions," "Large-Scale Logistics and Wholesale," "Premium Furnishings Mall," "Independent Flagship Stores," and "New Retail." These initiatives not only foster vertical and horizontal synergies across the industry chain but also mitigate homogenization risks prevalent in the sector. 4. Industrial Clustering Effects and Efficient Resource Allocation Leveraging Chengdu’s status as one of China’s largest furniture industry clusters and a renowned industrial belt for door and window manufacturers, the company collaborates with leading domestic and international manufacturers. By integrating supply chain resources, deepening product partnerships, tapping into internal potential, and strengthening brand collaborations, it drives sustainable business growth. 5. Refined Management and Standardized Operations With decades of expertise in the home furnishing and building materials sector, the company’s senior management brings extensive industry experience. In recent years, enhanced IT infrastructure, refined and standardized management practices, and the integrated application of business, finance, tax, and capital management systems have been implemented. The full-process NCC system supports end-to-end operations, forming a closed-loop management framework that reduces costs while elevating intelligent management capabilities.