SHANDONG HEAD GROUP CO.,LTD.

Company Profile

1. Competitive advantage of cellulose ether (1) Research and development advantages The company has rich technological accumulation in production processes, new technologies, and new product research and development. The company has been recognized as a high-tech enterprise for many consecutive years and has been awarded the title of "Little Giant" by the Ministry of Industry and Information Technology of the People's Republic of China. In order to continuously accumulate research and development experience and promote the application of various technologies, the company has established the Shandong Cellulose Ether Engineering Technology Research Center and Shandong Postdoctoral Innovation Practice Base. (2) Product advantages The cellulose ether series products produced by the company have good quality stability and strong competitive strength both domestically and internationally. The company attaches great importance to product quality control and regards product quality as the core element of its competitiveness. By strictly implementing the standards of ISO9001:2015, ISO22000:2018, FSSC22000 (V5.1), ISO14001:2015, and ISO45001:2018, the company strengthens quality control measures and promotes the quality of its products to meet the strict standards of developed countries such as Germany. At present, the technical indicators of the company's mid to high end models of building material grade cellulose ether have reached the standards of similar products of internationally renowned enterprises. The product quality of pharmaceutical and food grade cellulose ether HPMC has met the relevant requirements of national food safety standards, Chinese Pharmacopoeia, American Pharmacopoeia, British Pharmacopoeia, and Indian Pharmacopoeia, and has the strength to replace imported products and international similar products. (3) Customer resource advantages After years of operation in the cellulose ether industry, the company has established a good brand image with high-quality products and accumulated rich customer resources and overseas sales channels. At present, the company's products have been stably sold to more than 70 countries and regions, including Germany, France, Italy, Spain, Russia, Türkiye, the United States, Canada, Brazil, India, Japan, South Korea, Australia, Malaysia, Singapore, etc. Compared with many domestic competitors, the company has obvious advantages in customer resources and balanced development of domestic and foreign market equilibrium. (4) Qualification advantages The company's pharmaceutical and food grade cellulose ether complies with the standards set in the Chinese Pharmacopoeia and the National Standard for Food Additives, achieving standardization from the production process to the final product, ensuring product safety, and has obtained multiple product qualifications. 2. Competitive advantages of plant capsules (1) Integration advantages Pharmaceutical grade HPMC is one of the main raw materials for producing HPMC plant capsules, and the company is a major producer in the domestic cellulose ether industry. Our company plays to its advantage in raw materials, to establish its subsidiary Shandong Helxi Capsule Co., Ltd. in 2014 to enter the downstream plant capsule industry of cellulose ether, becoming one of the few enterprises in the industry that integrates the plant capsule industry chain from upstream cellulose ether, with a high cost advantage. (2) Technological and R&D advantages After continuous research and development investment in the field of plant capsules, the company has developed mature plant capsule production technology and high process level. As a brand enterprise of domestic plant hollow capsules, its subsidiary Hershey is one of the few enterprises in China that has achieved large-scale production of HPMC plant capsules and has multiple technical reserves. (3) Qualification advantages The hydroxypropyl methylcellulose hollow capsules produced by the company have obtained the associated review registration number F2017000082. Currently, the joint review and approval results with the formulation are all "A", where A represents "approved raw materials/excipients/packaging materials for use in the marketed formulation". At the same time, the company has obtained KOSHER Jewish certification, HALAL Halal certification, BRC certification (an international technical standard certification established by the British Retail Association), NSF (CGMP) certification in the United States, and has also obtained supply certification from customers in multiple countries such as the United States, the United Kingdom, Germany, and France. (4) Sales channel advantages To expand the market, the company has set up joint ventures in both the United States and Europe. With its competitive advantages in technology, quality, and price, the company's plant capsule products have been sold to countries and regions such as the United States, the United Kingdom, Germany, and France.