Wanda Film Holding Co., Ltd.

Wanda Film Holding Co., Ltd. is a prominent company in the culture, sports, and entertainment sector, primarily engaged in the investment, construction, and operation of movie theaters. Founded in 2005, the company was listed on the Shenzhen Stock Exchange in January 2015 under the ticker 002739. Wanda Film operates theaters in mainland China, Australia, and New Zealand, with a significant number of screens in operation. The company's main business lines include movie distribution and screening, merchandising, and advertising. It introduces films through distributors and manages screening schedules for its subsidiary cinemas, utilizing advanced screening technologies to enhance the audience experience. Additionally, Wanda Film generates revenue through film-related merchandise and food and beverage sales at its theaters. Its advertising business encompasses pre-roll and on-site ads within cinemas. The company has developed a comprehensive ecosystem around the film industry, integrating various sectors to improve competitiveness and expand non-box-office revenue streams.

The company has developed the development strategy of building Wanda Film life ecosystem around the film industry and accelerated its industrial layout. After going public, it acquired China Media Group, M-Time, Australian Hoyts, Shimao, Ao’na and other theater operators by leveraging the capital market. In this way, it vigorously expanded its business to media, advertising, film integrated marketing, streaming on line, derivatives, gaming, etc. Meanwhile, the company actively integrates the upstream and downstream resources, strengthens the synergy between different business sectors to improve its competitiveness and constantly increase the non-box-office revenue. In 2016, the company achieved non-box office revenue of RMB 3.9 billion, accounting for 35% of the operation revenue. The ecosystem development has achieved remarkable results. The company owns a hundred million level of members and over 500 subsidiary theaters. It also adopts domestic leading screening technologies, including IMAX, Dolby Cinema, Wanda No.9 and X-Land, turning itself into a famous brand in the movie industry. Since 2009, the company has been number one in terms of the box office, attendance and market share for consecutive eight years. Its core indicators such as output per screen and attendance also take the lead nationwide. In 2016, 73 subsidiary theaters ranked top 200 and 134 theaters ranked top 500 in terms of box office in China.