Wanda Film Holding Co., Ltd.
儒意电影
002739
Shenzhen Stock Exchange
Company Profile
The company has developed the development strategy of building Wanda Film life ecosystem around the film industry and accelerated its industrial layout. After going public, it acquired China Media Group, M-Time, Australian Hoyts, Shimao, Ao’na and other theater operators by leveraging the capital market. In this way, it vigorously expanded its business to media, advertising, film integrated marketing, streaming on line, derivatives, gaming, etc. Meanwhile, the company actively integrates the upstream and downstream resources, strengthens the synergy between different business sectors to improve its competitiveness and constantly increase the non-box-office revenue. In 2016, the company achieved non-box office revenue of RMB 3.9 billion, accounting for 35% of the operation revenue. The ecosystem development has achieved remarkable results. The company owns a hundred million level of members and over 500 subsidiary theaters. It also adopts domestic leading screening technologies, including IMAX, Dolby Cinema, Wanda No.9 and X-Land, turning itself into a famous brand in the movie industry. Since 2009, the company has been number one in terms of the box office, attendance and market share for consecutive eight years. Its core indicators such as output per screen and attendance also take the lead nationwide. In 2016, 73 subsidiary theaters ranked top 200 and 134 theaters ranked top 500 in terms of box office in China.
Full description
Wanda Film Holding Co., Ltd（hereinafter referred to as the "company"）was founded in 2005. It mainly engages in the investment, construction and operation of movie theaters and was listed on Shenzhen Stock Exchange on 22 Jan 2015(Wanda Film, Ticker: 002739). The company’s theaters have presence in main land of China, Australia and New Zealand. As of 30 Nov 2017, 490 theaters with a total of 4340 screens are in operation, which consist of 437 theaters, 3930 screen in China, and 53 theaters, 437 screens abroad. The company's major business includes the investment and construction of theaters, movie distribution, movie screening and related derivatives business. It generates income from box office admission, merchandising, advertising and other related business. Its major business is as follows: 1. Movie distribution and screening. The company introduces films through film distributors and guide its subsidiary cinemas on screening schedule according to the market conditions. The company adopts a set of scientific, normative and standard management system and world class screening technology for movie screening, so as to provide premium movie-going experience for the audience. 2. Merchandising. Merchandising is mainly divided into two categories: film derivatives and catering products. The film derivatives refer to theme merchandising products related to movie characters, plot and props. Catering products refer to food and beverage that the audience eat or drink while watching the film. 3. Advertising. The advertising business mainly includes pre-roll ads and on-site ads. The pre-rolls ads refer to the commercial advertisement that is inserted at the beginning of the film and showed before the start of the film screening. On-site ads refer to products ads displayed on relevant media in cinemas, such as banner, light box advertisement (including LED, LCD electronic screen), and painting advertisement, etc. The company develops cinema terminal, integrated marketing, streaming online and derivatives business around the film industry to build Wanda Film life ecosystem and continuously improve its competitiveness. In 2016, the company generated RMB11.2 billion in operating income and RMB1.37 billion in net profit. It realized box office of RMB7.6 billion and 184 million attendance of people. It took 13.6% of the domestic box office market share and 20% market share in Australia. In terms of box office, movie-goers attendance and market share, it has held the top spot for the last consecutive eight years.