Sunflower Pharmaceutical Group Co., Ltd.
葵花药业
002737
Shenzhen Stock Exchange
Company Profile
In the next period of time, company will focus on"the elder and the children". 1. The company’s strategy is focus on the children's medicines. Enhancing the Children's medicinesis risingup to the company’s strategy, and the company will make key investment in the academic promotion, sales policy, resource allocation, andprocudingsuperior varieties. It will focus on creating “goldproducts” of children medicines, such as Children's lung hot cough and asthma oral liquid,Chai Gui fever granule in children, Qi Hu Zha granule, to lead the sales of company’s children medicines. 2. Focus on theelder chronic field and gynecologic medicine Build the company's strengths in the field of geriatric disease, chronic disease, and digestive system drug, and promote the continuous release of the sales of classic old drugs such as liver-protecting tablets, Weikangling, Kangfu anti-inflammatory suppository. At the same time, the company will also work hard onintroducing superior varieties. The company willeffectivelypractice the "craftsman spirit" in the management , carry out the " high quality medicine "project, choose real material and make good medicine for the common people.
Full description
1. The company's business The Sun Flower Phar.is a well-known brandedChinese pharmaceutical enterpriseincludingdrug development, manufacturing and sales.The company producesnearly 300 species in sales andhas more than 1100speciesin reserve, which are mainlyChinese patent medicines, andalso produces chemical and biologicalmedicines, and health care medicines. Its productscover children's medicines, digestivemedicines, flumedicines,gynecologic medicines, rheumatic medicines, cardiovascular medicines, etc. As the “Sun Flower” is the one ofthemost famous OTC brands in China,the company has got pioneering advantages in children's medicines, geriatrics and chronic diseases, digestive medicines. Currently, the company is enhancingthe sales of its strong branded medicines, creating thecore “gold product-lines” to lead the China OTC market. Meanwhile, the company ispenetrating intothe health industryof childrenfunctional foods and drinks, based on itsfamous brand of “LittleSun Flower”to create a new growth in the area of children's health industry. 2. The company's core strength Compared with the domestic pharmaceutical companies, the Sun Flower Phar.has the core strengths of brand, varieties, marketing and sales channels. (1) Brand To create the strong brand, the quality of company’s products is the core value, andthen build the public praise from its customers. In the past 20 years, the brand of “Sun Flower” and “Little Sun Flower” already become the most well-known OTC medicine brands in China. The “Little Sun Flower” children medicinesrepresents threemeaningsofproduct quantity, sales scale and brand influence, and the “Little Sun Flower” is known as the leading children medicine brand in China OTC market.The brand of "Sun Flower" is also famous in the fields of digestive drugs and geriatrics and chronic diseases. (2) Varieties The company focuses on children, digestion, respiratory system, gynecology, tonic, cardiovascular and cerebrovascular to allocate areas. Currently the company produces more than 300 medicines and has more than 1100speciesin reserve. In each category, the company build a“gold” variety in sales to lead the category. (3) Marketing network The company has established the control-oriented marketing system which is characterized by its brand, production, sales teams, controlled channels. The strong network of the company cover 300,000 retailsand nearly 6000 hospitalsalloverChina, and is able to distribute its products very efficiently within a week.