Guangdong Xinbao Electrical Appliances Holdings Co., Ltd.

Company Profile

The Company has a wide variety of products, which can meet customers' one-stop purchasing needs. The Company's main products include electric kettle, electric coffee maker, bread maker, egg beater, toaster, blender, juicer, electric oven, vacuum cleaner, air purifier, water purifier and more than 20 major categories. The Company's products are mainly exported to Europe, America, Australia and other developed countries and regions, and actively explore emerging markets in Southeast Asia, the Middle East, Africa and other countries and regions. Now it has entered more than 100 countries and regions in the world. We have established long-term strategic partnership with Jarden Group, Hamilton Beach, Electrolux, Philips, Panasonic, Siemens, De'Longhi, Kenwood, Morphy Richards, SEB, Russell Hobbs, Delta and other customers. The Company has a strong capability of independent research and development. "Guangdong Engineering Technology Research and Development Center" and the "Guangdong Enterprise Technology Center” have been successively established by the Company. It has a complete technological innovation system, which it mastered many core technologies, it also has nearly 5600 patents and over 600 invention patents, and the Company is a national intellectual property advantage enterprise. Through the construction of product platforms and innovative platform, continuous and powerful technological and management innovations will be provided, at the same time, and the sales scale of innovative products is continuously expanded. The Company has excellent innovative design ability. It has successively won honorary titles such as "Guangdong Province Industrial Design Demonstration Enterprise"and "China Top Ten Innovative Enterprise in Industrial Design" and has been designated by the provincial government as a typical enterprise from "Made in Guangdong" to "Designed in Guangdong" during the "Tenth Five-Year Plan". The Company's products have won many industry honors such as "Red Star Design Award", " Kapok Design Awards China ", " IF Product Design Award" and "Red Dot Award". Various innovative design achievements have been applied to the research and production of new products, realizing the transformation of products to high-grade and high added value, and effectively improving the market competitiveness of the company's products. The Company has complete industrial facilities and strong cost control capability. The Company has a number of accessory companies such as motors, electronic, die casting, injection molding, hardware, mold, spraying etc.,which,has provided a strong guarantee for the Company to master the core technology of small household appliance production and control the key links of production, further enhancing the control ability of order taking and delivery, cost control and product bargaining power. The Company has changed its production mode in time, and gradually changing from the traditional mass production mode to short-term, unit and modular production mode in accordance with the product order structure,greatly reducing manufacturing costs, shortening production cycles and improving quality. The Company continuously introduces and popularizes the advanced automation equipment to replace the manpower, increases the automation to upgrade the necessary construction. For the domestic market, the company implements a "one platform, professional products, professional brands" strategy to meet the personalized needs of consumers by creating a brand matrix. The independent brands currently operated by the company mainly include the brands “Donlim”、“Morphy Richards”, professional coffee machine brand “Barsetto”, tea appliance brand “Mingzhan”, and personal care beauty appliance brand “GEVILAN”.