Chengdu Hongqi Chain Co., Ltd.
红旗连锁
002697
Shenzhen Stock Exchange
Company Profile
1. Commodity + Service differentiating competition strategy Besides the daily commodities, Hongqi Chain also provides more than 70 of convenience and value-added services, such as commission sale of lottery, courier collecting, commission sale of scenic spots ticket, appointment of medical checkup etc., which makes Hongqi Chain far ahead of the other companies of the same industry in adequately meeting the convenience demand of the consumers. The value-added services can not only enrich the cash flow of the company, but also attract enormous crowds to the stores. 2. Intensive stores distribution and leading brand advantage At present, Hongqi Chain possesses approximately 3700 company-owned stores in Sichuan Province and they form an intensively distributed stores network. The quantity of stores is at the leading position in the same sector in Sichuan Province. Hongqi Chain has become the main choice of the consumers for convenience demands. Through years of effort, the brand image of Convenience, Economical, Relief and Good Neighbor is deeply rooted in the hearts of the consumers. The recognition and reputation of Hongqi brand are continuously improving. 3. High efficiency under scientific management and rapid standard replicating capability By adopting the centralized management model of big head office and small stores with the guideline of Unified Management, Unified Accounting, Separation of Procurement and Sales, through comprehensive application of various management skills adaptable to Hongqi’s own features, Hongqi Chain has realized high efficiency management, rapid standard store replication and effective and controllable risk management. 4. Advanced information technology and intelligent big data platform Hongqi Chain took the lead of setting up the information management system adaptable to its own development, which improves the modern management level of the enterprise. Hongqi cloud big data platform will assist the optimization of enterprise management in the way of making the logistics commodity flow, cash flow and information flow more reasonable. In addition, Hongqi has independently developed IMP (Integrated Marketing Platform), Hongqi APP，Online Micro Business and set up Hongqi wifi connection. 5. Complete modern logistics distribution system Through consistently upgrading and optimizing the supply chain, the high efficiency logistics system has been set up. The daily commodities distribution is approximately 3000 tons, which lays a solid support for Hongqi’s further and rapid expansion. 6. Excellent management team and innovation system focusing on consumers’ needs The high efficiency management is generated from excellent management team. Hongqi owns an experienced and high corporate loyalty management team. Most of the management members grow together with the company. Hongqi Chain is always moving with the times and actively making full use of internet. Based on various market status of different commercial areas and consumers demands, Hongqi will initiate the self-service channel and extend to the 24-hours self-service fields, etc. Hongqi is by all means trying to provide the consumers with better services。
Full description
Hongqi Chain was founded on June 22nd, 2000. On June 9th, 2010, it is upgraded as a whole to Chengdu Hongqi Chain Co., Ltd. with registered capital up to RMB1.36 billion yuan. Through years of development, Hongqi Chain has become a large scale commercial chain enterprise in western China unifying chain operation, logistics distribution and E-commerce. Hongqi Chain is a public company listed in China A Share Market as a convenience chain supermarket (stock code: 002697). Till now, Hongqi chain has opened approximately 3700 company-owned chain supermarkets in Sichuan Province, mainly namely convenience stores, 24-hour stores and Hongqi fast stores (supermarket + fast food), etc. Hongqi Chain has set up a mutual benefit and win-win commercial cooperation relationship with thousands of suppliers, who is also listed as the Key Enterprise for Emergency Supply of Important Living Necessities of Sichuan Province and Chengdu City. By making full use of big data for enterprise management and clients marketing, Hongqi Chain has by now possessed active members over 5 million. Hongqi Chain’s operational concept is to satisfy the convenience demand of the consumers. The main commodities are living necessities and fast moving consumer goods, such as foods, cigarette and wine, beverage, daily necessities and fresh food, etc. Meanwhile, in order to adequately meet the convenience demands of the consumers, Hongqi Chain also offers over 70 types of convenience and value-added services, such as bus card top up, commission sale of train ticket and lottery, service on water, electricity and gas fee payment, etc. Therefore, Hongqi Chain is truly the Good Neighbor of consumers. For several years in continuation, the operational revenue of Hongqi Chain has been categorized into the top 100 enterprises of China, top 500 privately-owned enterprises, top 100 enterprises of Sichuan Province, top 10 of large-scale Sichuan commercial enterprises; Hongqi Chain has the following honors as well: Chinese excellent credibility enterprise, top 100 excellent credibility enterprises of Chinese public companies, social responsibility prize as civilians’ enterprise, top 10 excellent public companies, Sichuan modern circulation advanced enterprise, Chengdu first batch of cultivated big groups and enterprises, Chengdu advanced company for re-employment and Chengdu advanced tax-payer, etc. Through years of effort, by strengthening the 5 Buildings concept of Enterprise Party Building, Enterprise Culture Building, Information Building, Network Building and Logistics Distribution Building, Hongqi Chain has substantially realized in operation the Three Nos, i.e no commodity overstock, no inactive account, mostly important, no overstock idle problems. Believing in coming from the society and repaying the society, Hongqi Chain is always actively presented in occasions of relief and rescue, donation for education, targeted poverty relief and support of cultural and sports activities etc. Since the founding of Hongqi Chain, it has donated totally more than RMB 50 million yuan to the society, which is extensively appraised by all sectors of the society. Hongqi Chain will make consistent effort and innovation, accelerate the merging of online and offline service and forge a new commercial model of Chain Operation+Internet+Finance so as to repay the society with better achievements。