Chengdu Hongqi Chain Co., Ltd.

Chengdu Hongqi Chain Co., Ltd. is a prominent retail company based in Sichuan Province, China, specializing in convenience chain supermarkets. Founded on June 22, 2000, and publicly listed on the Shenzhen Stock Exchange in 2012, Hongqi Chain has developed into a large-scale commercial enterprise that integrates chain operations, logistics distribution, and e-commerce. With a registered capital of RMB 1.36 billion, the company operates approximately 3,700 company-owned supermarkets, including convenience stores and 24-hour outlets, catering to the growing demand for convenience in daily shopping. Hongqi Chain's business strategy focuses on a combination of commodities and services, offering over 70 value-added services alongside essential consumer goods. The company has established a dense network of stores across Sichuan Province, positioning itself as a leading brand in the convenience retail sector. Utilizing advanced information technology and a robust logistics distribution system, Hongqi Chain emphasizes efficient management and rapid store replication. The company is committed to enhancing consumer satisfaction and continuously innovating its service offerings to meet evolving market demands.

1. Commodity + Service differentiating competition strategy Besides the daily commodities, Hongqi Chain also provides more than 70 of convenience and value-added services, such as commission sale of lottery, courier collecting, commission sale of scenic spots ticket, appointment of medical checkup etc., which makes Hongqi Chain far ahead of the other companies of the same industry in adequately meeting the convenience demand of the consumers. The value-added services can not only enrich the cash flow of the company, but also attract enormous crowds to the stores. 2. Intensive stores distribution and leading brand advantage At present, Hongqi Chain possesses approximately 3700 company-owned stores in Sichuan Province and they form an intensively distributed stores network. The quantity of stores is at the leading position in the same sector in Sichuan Province. Hongqi Chain has become the main choice of the consumers for convenience demands. Through years of effort, the brand image of Convenience, Economical, Relief and Good Neighbor is deeply rooted in the hearts of the consumers. The recognition and reputation of Hongqi brand are continuously improving. 3. High efficiency under scientific management and rapid standard replicating capability By adopting the centralized management model of big head office and small stores with the guideline of Unified Management, Unified Accounting, Separation of Procurement and Sales, through comprehensive application of various management skills adaptable to Hongqi’s own features, Hongqi Chain has realized high efficiency management, rapid standard store replication and effective and controllable risk management. 4. Advanced information technology and intelligent big data platform Hongqi Chain took the lead of setting up the information management system adaptable to its own development, which improves the modern management level of the enterprise. Hongqi cloud big data platform will assist the optimization of enterprise management in the way of making the logistics commodity flow, cash flow and information flow more reasonable. In addition, Hongqi has independently developed IMP (Integrated Marketing Platform), Hongqi APP，Online Micro Business and set up Hongqi wifi connection. 5. Complete modern logistics distribution system Through consistently upgrading and optimizing the supply chain, the high efficiency logistics system has been set up. The daily commodities distribution is approximately 3000 tons, which lays a solid support for Hongqi’s further and rapid expansion. 6. Excellent management team and innovation system focusing on consumers’ needs The high efficiency management is generated from excellent management team. Hongqi owns an experienced and high corporate loyalty management team. Most of the management members grow together with the company. Hongqi Chain is always moving with the times and actively making full use of internet. Based on various market status of different commercial areas and consumers demands, Hongqi will initiate the self-service channel and extend to the 24-hours self-service fields, etc. Hongqi is by all means trying to provide the consumers with better services。